Consumer Activity Data: Best Consumer Activity Datasets & Databases

What is Consumer Activity Data?

Consumer activity data tracks how individuals move around and between locations in the real world. It’s similar to mobility data in that it measures consumer movement. However, consumer activity is more concerned with mapping raw mobility data points onto wider consumer trends, such as visitation rate and foot traffic volume. Essentially, it tells you about how consumers behave in or around a POI.

What are the attributes of Consumer Activity Data?

Visitor ID: the identifier of the consumer’s mobile phone or connected device.

Visit count: the amount of times a consumer visited a certain location, such as your business or a competitor’s

Repeat visits: tracks how many times a consumer returns to a POI

Location ID: location data expressed as lat/long coordinates

Timeframe: refers to the window in which consumer activity was measured

Foot traffic distribution: records which time period footfall is at its highest/lowest

What are the use cases of Consumer Activity Data?

Mobility trends
The main use case for consumer activity data is to understand wider consumer mobility trend. A consumer activity database include historical information about where providers have moved to and from. On the other hand, a consumer activity data API relays real-time information about consumer movement, much like raw mobile location data. By comparing the real-time data source to a historical database, users can build behavioral models. They can also identify mobility patterns in the data to understand how consumer activity has or hasn’t changed over time.

Visitor analytics
Businesses buy consumer activity datasets so they can monitor the frequency of visitors, the kind of visitor, and the visitor’s wider journey for a given location. These advanced visitor analytics provide a deeper understanding of consumer activity. In turn, this helps businesses develop strategies which complement the lifestyle and mobility habits of their target consumer.

Visit attribution
Consumer activity data helps businesses understand not just where consumers go, but why they go there. As a result, businesses are able to attribute consumer visits to a particular stimulus or event. For example, if the consumer saw an advert which prompted them to visit a store.

What are the sources of Consumer Activity Data?

Consumer activity data is collected using the same methods as location data and mobility data. Typically, the consumer’s device corresponds to an aggregated identifier so that any PII is protected. The location component is calculated using GPS localization. Beacons and Bluetooth also send signals which indicate the device’s location. As the consumer moves and their location changes, consumer activity data providers can create maps from these raw location data points. To provide real-world context ,the consumer mobility data is enriched with other geospatial information , such as building footprint and POI data relating to the built-up environment. These maps then show how a consumer behaves around selected buildings, neighborhoods, cities, and countries.

How can you ensure high quality Consumer Activity Data?

Accuracy
For consumer activity data to be useful, it needs to be accurate. Incorrect location data or consumer activity logs with the wrong timestamp will mean that any analytics performed on the data are skewed. Any location data provider should be able to offer accuracy within 10-20 metres.

Security
All data relating to consumers must be GDPR compliant and stripped of PII. Otherwise, it’s in breach of ethical and legal regulation.

Normalized
The data product should be normalized so that it can be put to business use without delays caused by interpreting or converting the data. Likewise, consumer activity dataset should take into account data points from other sources and events so that the raw data on an individual is contextualized against other norms of consumer behavior on a population level.

Coverage
For use cases spanning more than one country or region, the dataset needs to cover consumer activity over a larger geographical area and population.

Where can I buy Consumer Activity Data?

Data providers and vendors listed on Datarade sell Consumer Activity Data products and samples. Popular Consumer Activity Data products and datasets available on our platform are Olvin | Store Visitor Data | Retail Consumer Dataset Including Cross-Shopping by Olvin and Reklaim | Consumer Data | USA & Canada | +100m | by Reklaim.

How can I get Consumer Activity Data?

You can get Consumer Activity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Activity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Activity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Consumer Activity Data?

Consumer Activity Data is similar to Foot Traffic Data, Visit Data, Restaurant Traffic Data, Foot Traffic Data USA, and Trip Data. These data categories are commonly used for Behavior-based Audiences and Movement Analytics.

What are the most common use cases for Consumer Activity Data?

The top use cases for Consumer Activity Data are Behavior-based Audiences, Movement Analytics, and Foot Traffic Analysis.