Audience data refers to descriptive information about consumer profiles which can be used for market segmentation and audience planning in an online environment. Audience data is generally used by companies to enrich consumer audiences and help optimize their marketing spend towards the right customers. In more detail, the data measures demographic, behavioral, and psychographic aspects of a chosen customer group and enables companies to create matching online audiences that can be targeted in both online and offline environments.
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IXI - Income360
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