Buy Bidstream Location Data

Bidstream location data is information about the user’s location collected through advertisements in apps or websites as ad spots are sold via the bidstream. Publishers and advertisers use it to create personalized advertisements and to segment audiences according to location. Learn more →
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X-Mode
Based in USA
X-Mode
Our goal is to create a living map for your life. We are building the infrastructure of tomorrow by understanding the places we go today. With our network, t...
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Quadrant
Based in Singapore
Quadrant
Our high-quality mobile location data power companies products, solutions and services. Our data is derived from SDKs to collect granular location datasets. ...
Global
Coverage in over 200 Countries
150+
Billion Events / Month
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The Ultimate Guide to Bidstream Location Data 2021

Learn everything about Bidstream Location Data. Understand data sources, popular use cases, and data quality.

What is Bidstream Location Data?

Bidstream location data is information about the web location and IP addresses of certain publishers of ads or bidstream data providers. For advertisers to collect personal data, they need to locate a publisher first to gather bidstream data. A bidstream location dataset is data that passed through a bid request, which is a set of information that sends an ad exchange to the advertisers comprising inventory details about the platform or website, number of impressions and CTR, and site metric indicators (IP, pixels, tags, cookies). This data is stored and will remain until it is deleted manually.
 

How is Bidstream Location Data collected?

Bidstream location data is mainly collected through the IP address of websites. Data providers collected raw information from these sources. The information collected is analyzed and organized to create location datasets. Then this data undertakes data cleansing and data filtering to remove duplication and unnecessary information. The clean data is compiled and then turned into datasets that are stored in data repositories by the data providers.
 

What are the typical attributes of Bidstream Location Data?

Bidstream location data is a list of bidstream providers and publishers. Here are some typical attributes of Bidstream location data:

• Location attributes: this refers to the user’s IP address and ZIP codes. These values are updated at the device user moves around in the physical world.
• Device attributes: this refers to where the user actively watches the advertisements. These attributes include the device type, the model, the screen size, the device’s OS, and CPU speed.
• Ad related attributes: this refers to the publisher’s website where ads are shown, the unit size of the ads, and the format of the advertisement.

What is Bidstream Location Data used for?

Bidstream location data is used by businesses and advertisers for location-based targeting and advertising. Advertisers use this data to locate bidstream providers and publishers. Bidstream providers and publishers offer bidstream data, which contains customer data, including geographical location. Additionally, bidstream data can be used to segment target audiences so that advertisers can evaluate the target audience better. Among the well-defined segmentation, publishers have a greater chance of selling their inventory to the highest bidder. Because the shown ads are personalized according to user location and behavior advertisers can convert more sales than a generic advertisement.
 

How can a user assess the quality of Bidstream Location Data?

In order to assess the quality of bidstream location data, users must first identify the data provider’s sources and verification methods. Bidstream location data tends to be less accurate than SDK location data, so it’s important that your data provider can prove the validity of their bidstream location data. The source of information must be credible and reliable. Users should clearly understand how the data providers process their data to acquire their datasets. The data must be genuine and free from error. Similarly, if users want to assess the quality of bidstream location data, they can read online reviews.  

Who are the best Bidstream Location Data providers?

Finding the right Bidstream Location Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Bidstream Location Data providers that you might want to buy Bidstream Location Data from are X-Mode and Quadrant.

How can I get Bidstream Location Data?

You can get Bidstream Location Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Bidstream Location Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Bidstream Location Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Bidstream Location Data?

Bidstream Location Data is similar to Mobile Location Data, Raw Location Data, GPS Location Data, SDK Location Data, and Real-Time Location Data. These data categories are commonly used for Location-based Marketing and Bidstream Location Data analytics.

What are the most common use cases for Bidstream Location Data?

The top use cases for Bidstream Location Data are Location-based Marketing, Location-based Advertising, and Location Intelligence.