Brand Affinity Data
Brand Affinity Data in a nutshell
Brand Affinity Data (often related with brand loyalty) is information about a customer’s relationship with a brand and the brand’s product(s). It gives insights on topics such as customer satisfaction, possible referrals, and likelihoods of a customers sticking with specific brands or companies. This data type, for example, can be used to help in planning customer loyalty and retention programs.
Popular Brand Affinity Datasets
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Popular Brand Affinity Data Providers
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