Brand Affinity Data

Find the right Brand Affinity to grow your business, feed your algorithms, and enhance your analytics.

Brand Affinity Data in a nutshell

Brand Affinity Data (often related with brand loyalty) is information about a customer’s relationship with a brand and the brand’s product(s). It gives insights on topics such as customer satisfaction, possible referrals, and likelihoods of a customers sticking with specific brands or companies. This data type, for example, can be used to help in planning customer loyalty and retention programs.