Consumer Identity Data

Consumer identity data is used to tie a device ID to a specific user profile. It's used for identity resolution and identity verification. Brands and marketers use consumer identity graphs to ensure that they're targeting the right customer via the best digital channel. Learn more →
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Discover, compare, and request the best consumer identity datasets and APIs.
Our Data Partners
Throtle - Consumer Identity Resolution 250 million individuals  icon
250 million individuals
Throtle - Consumer Identity Resolution 100% Quality of Consumer Data - Truth{set} Truthscore™ Index icon
100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Throtle - Consumer Identity Resolution USA covered icon
USA covered
Enabling brands to recognize individual customers across channels, screens and stages of their journeys.
Lifesight Identity Data | Global coverage with 1 Billion devices  1.06B Device to HEM (Hashed Email) icon
1.06B Device to HEM (Hashed Email)
Lifesight Identity Data | Global coverage with 1 Billion devices  50% Device to HEM (Hashed Email) Matching icon
50% Device to HEM (Hashed Email) Matching
Lifesight Identity Data | Global coverage with 1 Billion devices  107 countries covered icon
107 countries covered
Fresh and accurate identity linkage data that allows first party data owners to extend the reach of their data.
Adstra Identity Graph | People Identity Data USA (HEM, MAID) 1.1B Cookies icon
1.1B Cookies
Adstra Identity Graph | People Identity Data USA (HEM, MAID) USA covered icon
USA covered
A Person based identity graph that links 1st and 2nd party data for brands and advertising partners, across media, supporting continued seamless targeting in...
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Matrixian Group
Based in Netherlands
Matrixian Group
Matrixian Group is a data technology company that has a lot of consumer, real estate, mobility and logistics data. By connecting the characteristics of peopl...
196
169 countries mapped
+ 500 mln
Objects in our database
24 TB
24 TB data collected yearly
datarade.ai - Multimedia Lists profile banner
Multimedia Lists
Based in USA
Multimedia Lists
Data and lists are our business. We compile them, clean them up, merge/purge them, manage them for other companies and we find YOU lists that can target any ...
+245M
US Consumers
Regular
Updates
+90%
Consumer Compiled
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MediaWallah
Based in USA
MediaWallah
MediaWallah is an Identity data company focused on providing brands a comprehensive set of products and services to help them manage Identity across channels.
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The Ultimate Guide to Consumer Identity Data 2021

Learn about consumer identity data analytics, sources, and collection.

What is consumer identity data?

Consumer identity data is information which links impersonal information (a device ID, model, or carrier) to a personal consumer profile. It’s used to monitor consumers’ behavior and build consumer identity profiles. Consumer identity graphs display this behavioral information, as well as the relevant channels which each consumer uses, including email, phone number and social media.

Why is consumer identity data important for marketing?

Consumer identity data is an important marketing solution because it allows businesses to understand how their target audience behaves, and how they can reach out to them. A consumer identity graph means marketers don’t waste time on cold outreach or pursuing dead or invalid leads.

How do companies build consumer identities?

Consumer identity data providers collect data points from a range of sources, both digital and physical world. A consumer identity identity graph or consumer identity database includes profiles for individuals, households and MAIDs.

Who are the best Consumer Identity Data providers?

Finding the right Consumer Identity Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Consumer Identity Data providers that you might want to buy Consumer Identity Data from are Matrixian Group, Multimedia Lists, MediaWallah, BIGDBM, and FrescoData.

Where can I buy Consumer Identity Data?

Data providers and vendors listed on Datarade sell Consumer Identity Data products and samples. Popular Consumer Identity Data products and datasets available on our platform are Throtle - Consumer Identity Resolution by Throtle, Lifesight Identity Data | Global coverage with 1 Billion devices by Lifesight, and Adstra Identity Graph | People Identity Data USA (HEM, MAID) by Adstra.

How can I get Consumer Identity Data?

You can get Consumer Identity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Identity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Identity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Consumer Identity Data?

Consumer Identity Data is similar to Identity Graph Data, Cross-Device Identity Data, and Deterministic Identity Data. These data categories are commonly used for Marketing and Consumer Identity Data analytics.

What are the most common use cases for Consumer Identity Data?

The top use cases for Consumer Identity Data are Marketing, Identity Resolution, and Data Onboarding.