Best Consumer Identity Datasets, Databases & APIs
What is Consumer Identity Data?
Consumer identity data is used to tie a device ID to a specific user profile. It's used for identity resolution and identity verification. Brands and marketers use consumer identity graphs to ensure that they're targeting the right customer via the best digital channel.Learn more
Consumer Address and Identity verification SaaS portal
Factori Identity Graph Via API
Throtle - Consumer Identity Resolution USA (130M+ households, 250M+ individuals)
Consumer Data Enrichment: Consumer Identity Data for LATAM by Retargetly
TL1mkt Identity Graph for Identity Resolution⎢WORLDWIDE⎢3.3B Identity Linkages
Mobile ID + Email + IP + Age/Gender + Behavioural: 1st Party Consumer Identities
Mapping Resources: Consumer List Database - Individual and Household Consumer Identity Data for the USA
Adstra Identity Graph | People Identity Data USA (HEM, MAID)
Acxiom Real Identity™ - Customer Identity Data (Germany & UK Covered)
BDEX Identity Graph for Identity Resolution⎢USA⎢900M Identity Linkages
The Ultimate Guide to Consumer Identity Data 2022
What is consumer identity data?
Consumer identity data is information which links impersonal information (a device ID, model, or carrier) to a personal consumer profile. It’s used to monitor consumers’ behavior and build consumer identity profiles. Consumer identity graphs display this behavioral information, as well as the relevant channels which each consumer uses, including email, phone number and social media.
Why is consumer identity data important for marketing?
Consumer identity data is an important marketing solution because it allows businesses to understand how their target audience behaves, and how they can reach out to them. A consumer identity graph means marketers don’t waste time on cold outreach or pursuing dead or invalid leads.
How do companies build consumer identities?
Consumer identity data providers collect data points from a range of sources, both digital and physical world. A consumer identity identity graph or consumer identity database includes profiles for individuals, households and MAIDs.
Where can I buy Consumer Identity Data?
Data providers and vendors listed on Datarade sell Consumer Identity Data products and samples. Popular Consumer Identity Data products and datasets available on our platform are Consumer Address and Identity verification SaaS portal by sferro, Factori Identity Graph Via API by Factori, and Throtle - Consumer Identity Resolution USA (130M+ households, 250M+ individuals) by Throtle.
How can I get Consumer Identity Data?
You can get Consumer Identity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Identity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Identity Data APIs, feeds and streams to download the most up-to-date intelligence.
What are similar data types to Consumer Identity Data?
Consumer Identity Data is similar to Identity Graph Data, Cross-Device Identity Data, Deterministic Identity Data, First-Party Identity Data, and Global Identity Data. These data categories are commonly used for Marketing and Identity Resolution.
What are the most common use cases for Consumer Identity Data?
The top use cases for Consumer Identity Data are Marketing, Identity Resolution, and Data Onboarding.