Consumer Identity Data

What is consumer identity data?

Consumer identity data is information which links impersonal information (a device ID, model, or carrier) to a personal consumer profile. It’s used to monitor consumers’ behavior and build consumer identity profiles. Consumer identity graphs display this behavioral information, as well as the relevant channels which each consumer uses, including email, phone number and social media.

Why is consumer identity data important for marketing?

Consumer identity data is an important marketing solution because it allows businesses to understand how their target audience behaves, and how they can reach out to them. A consumer identity graph means marketers don’t waste time on cold outreach or pursuing dead or invalid leads.

How do companies build consumer identities?

Consumer identity data providers collect data points from a range of sources, both digital and physical world. A consumer identity identity graph or consumer identity database includes profiles for individuals, households and MAIDs.

Who are the best Consumer Identity Data providers?

Finding the right Consumer Identity Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Consumer Identity Data providers that you might want to buy Consumer Identity Data from are Matrixian Group, Multimedia Lists, MediaWallah, BIGDBM, and FrescoData.

Where can I buy Consumer Identity Data?

Data providers and vendors listed on Datarade sell Consumer Identity Data products and samples. Popular Consumer Identity Data products and datasets available on our platform are Throtle - Consumer Identity Resolution by Throtle, Lifesight Identity Data | Global coverage with 1 Billion devices by Lifesight, and Adstra Identity Graph | People Identity Data USA (HEM, MAID) by Adstra.

How can I get Consumer Identity Data?

You can get Consumer Identity Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Identity Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Identity Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Consumer Identity Data?

Consumer Identity Data is similar to Identity Graph Data, Cross-Device Identity Data, and Deterministic Identity Data. These data categories are commonly used for Marketing and Consumer Identity Data analytics.

What are the most common use cases for Consumer Identity Data?

The top use cases for Consumer Identity Data are Marketing, Identity Resolution, and Data Onboarding.