Mobile Location Data
Mobile location data refers to the latitude/longitude (often abbreviated as lat/long) of a mobile device, usually a smartphone or tablet connected to the mobile network. Mobile location datasets usually include a timestamp in order to analyse the movement of a specific device and user. Typical sources of mobile location data are GPS signals collected via an in-app SDK, Wi-Fi and connected MAC addresses, IP addresses, bluetooth-based beacon SDKs, cellular triangulation, and user-reported registration data. Mobile location data can be used by marketers to create targetable audiences (e.g. an audience that frequently visits car dealerships might be interested in buying a new car), by retailers to analyse footfall traffic to optimize store locations, and many more areas such as finance, smart city, etc.
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