Point of Interest (POI) Data

Find the right Point of Interest (POI) to grow your business, feed your algorithms, and enhance your analytics.

Point of Interest (POI) Data in a nutshell

Point of interest (POI) data is information about the function and geographical location of a place that people might find interesting. Points of interest are all around us, and are often simple things like parks, shops, bars, gas stations, and hotels. POI data is most often used to assess a location and to analyse the behavioural trends of the public. It can also be used by businesses to monitor the site whereabouts and some of the marketing strategies of their competitors.