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Real-Time Mobile Location Data

Real-time mobile location data is geophysical data about a particular device’s location associated with a time identifier. It's mostly used by business owners and marketers e.g in location-based marketing and programmatic advertising based on the user's current movements.

Top Real-Time Mobile Location Data Providers, Vendors, and Companies

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Based in United States of America

Founded in 2003, Skyhook invented the industry-standard hybrid positioning technology. Today, the company holds over 650 patents and has a global coverage network of over 5 billion Wi-Fi access po...


Based in United States of America

Intuizi, is a cost-effective, easy-to-use platform that turns real-time smartphone signals into ownable, actionable assets and insights that companies can analyze virtually 100% of smartphone devic...

The Ultimate Guide to Real-Time Mobile Location Data 2020

Learn everything about Real-Time Mobile Location Data. Understand data sources, popular use cases, and data quality.

What is Real-Time Mobile Location Data?

Real-time mobile location data is data that is delivered directly after collection. There is no delay in the moment of the data provided. Real-time mobile location data is often used for location-based marketing, as well as forl shipping or tracking. Such data is usually processed utilising real-time computing although it can also be saved for later or offline data analysis. Real-time mobile location data can be dynamic (e.g. a variable showing current location) or static (e.g. a fresh log entry showing the location at a specific time).

How is Real-Time Mobile Location Data collected?

Companies collect real-time mobile location data in various different forms such as:

  1. Software Development Kit (SDK): SDK is code that app developers place into their applications. These codes tell the app to gather real-time mobile location data from the device it is installed at. Data gathered by SDK has the potential to be highly precise and insightful, and even user’s daily habits can be observed which may reveal deeper insights for businesses.

  2. Bidstream: Real-time mobile location data is collected from bidstream ad servers when ads are worked on mobile apps and websites. Bitstream data is one of the simplest types of collecting real-time mobile location data.

  3. Beacons: Beacons are hardware electronics that can sense other devices when they come into proximity. The real-time mobile location data collected by beacons is very true to reality; beacons can also collect very specific data such as name and birthdays, which can be very helpful to businesses.

  4. Wi-fi: Wi-fi allows devices to emit probes to look for access points. These inquiries can be measured to determine the gap between the device and the access point to calculate device location.

What are the attributes of Real-Time Mobile Location Data?

Real-time mobile location data normally shares some attributes or data areas with its parent category, location data, such as latitude, longitude, and horizontal precision. Following is the list of attributes found in real-time mobile location data:

Latitude and longitude show the location of a device or structure. They are usually accompanied by horizontal accuracy, which describes to users the range of error in a particular data point. Altitude or elevation pinpoints the elevation above a reference point (normally sea level).

  1. Mobile Ad ID: The mobile ad ID is an attribute if real-time location data that is a unique accessory of smartphones. Mobile ad IDs data helps to know, follow and distinguish between mobile devices.

  2. Timestamp: Timestamps are typically used for logging games alone or in a sequence. In the case of real-time mobile location data, they give context to the movement of a particular device. Real-time mobile location data feeds usually record timestamps in unix time unless known as unix epoch time, or epoch for short.

  3. IP Address: IP address is a unique string of numbers assigned to each mobile or cellular device in a network that connects to the internet protocol for information. IP Addresses can be used for host or network verification.

What is Real-Time Mobile Location Data used for?

Real-time mobile location data is utilised for the following:

  1. Site plan & selection: Real-time mobile location data is used to design and choose the best site to open your next store or to place your next outdoor marketing installations.
  2. Business forecasting: It is used to uncover the relationship between footfall levels, stock levels and sales performance. These insights are good for demand and supply preparation or for business and financial research.
  3. Attribution analysis: Real-time mobile location data is used to estimate the performance of your offline marketing activities. It’s often used in out-of-home (OOH) advertisement or digital-out-of-home promotion (DOOH).

How can a user assess the quality of Real-Time Mobile Location Data?

Here are some techniques in which you can access the quality of real-time mobile location data:

  1. Scale of the data: When considering the quality of real-time mobile location data, the scale is necessary because it enables you to get granular in your analysis without missing statistical relevance from the wider picture.

  2. Accuracy of the data: Accuracy goes hand in hand with scale because it assists you to make sure that the data is correctly identifying visits to real locations (or POIs - places of interest).

  3. Density of the data: Data density adds a third dimension to this idea by enabling you to know whether offline users visited a location, and if so, how much time they spent there (which we term “dwell time”).

    Who are the best Real-Time Mobile Location Data providers?

    Finding the right Real-Time Mobile Location Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Real-Time Mobile Location Data providers that you might want to buy Real-Time Mobile Location Data from are Skyhook and Intuizi.

    How can I get Real-Time Mobile Location Data?

    You can get Real-Time Mobile Location Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Real-Time Mobile Location Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Real-Time Mobile Location Data APIs, feeds and streams to download the most up-to-date intelligence.

    What are similar data types to Real-Time Mobile Location Data?

    Real-Time Mobile Location Data is similar to Mobile Location Data, Raw Location Data, GPS Location Data, SDK Location Data, and Real-Time Location Data. These data categories are commonly used for Geofencing and Real-Time Mobile Location Data analytics.

    What are the most common use cases for Real-Time Mobile Location Data?

    The top use cases for Real-Time Mobile Location Data are Geofencing, Geomarketing, and Location Analytics.

Categories Related to Real-Time Mobile Location Data

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Popular Real-Time Mobile Location Data Use Cases

Find out the most common applications of Real-Time Mobile Location Data.