SDK Location Data

What is SDK Location Data?

A software development kit (SDK) is a toolkit that app developers add to their developed apps to help provide third-party functionalities. Location SDKs are added to apps to help app owners access the locations of app users. Location data is defined as the geographical information that identifies a specific device’s whereabouts. This device data is often considered to be associated with a person using the device whereby it acts as a pseudonym to separate an individual’s identity from the perceptions created from the data.

How is the SDK Location Data collected?

SDK location data is collected by integrating the SDK into an app. The SDK applies the core location functionality present in the pre-installed operating system of the app, to further process for accurate location triangulation. Location-based SDKs work in such a way that they collect location data once an app user consents to it. However, some SDKs are designed to collect location data without user authorization even though they are designed to ensure that the location-based app is amassing data within the confines of regulations. Unlike other location tracking means, location SDK data is more accurate because the functionalities are sophisticated to comprehend how the device is behaving.

What are the attributes of SDK Location Data?

Location-dedicated software development kits give apps maximum precision and actionable location data that can be used within a wide range of channels. Although different location SDKs have varying capabilities, some are designed in a way that gives room for exact determining of entry and exit events into pre-identified areas, called ‘geofences’. As a location-tracking mechanism, location SDKs can monitor and process location data in an always-on state, whether the concerned app is closed or running in the background. However, this attribute is only possible when the user of the app has consented to the location tracking.

What are the uses of SDK Location Data?

One of the core functions of SDK location data is to help businesses tailor their segmentation and targeting strategies in marketing. Guided by need to identify appropriate audiences for their advertising initiatives, marketers make use of location data to segment their audience. Segmentation eventually helps in capitalizing on campaign relevancy and make more users into paying customers. Furthermore, location data can help businesses in their personalization and engagement efforts. With consumers’ increased demand for more personalized communication from businesses, location data can help narrow down the gap between generic communication and personalized messaging. By use of location data, marketers can personalize advertisements and messages to new potential clients.

How can a user assess the quality of SDK Location Data?

To determine the quality of SDK location data, users have to evaluate its accuracy and precision. Accuracy and precision are two distinct terms even though they may appear similar in context. Accuracy is used to allude to how close the determined location is to the actual location of the device being tracked. In contrast, precision highlights the aspect of how close two or more measurements are to each other. Thus, in a nutshell, the accuracy quality of SDK location data helps the user to comprehend how close a device’s geographical point is to the actual location of the device, while precision is the level of detail that is congruent to the location measurement.

Who are the best SDK Location Data providers?

Finding the right SDK Location Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular SDK Location Data providers that you might want to buy SDK Location Data from are Virtual World Computing, start.io, QueXopa, Jiguang - Mobile Aurora, and Quadrant.

Where can I buy SDK Location Data?

Data providers and vendors listed on Datarade sell SDK Location Data products and samples. Popular SDK Location Data products and datasets available on our platform are Mobile Location Data EU by Predicio and MDR User Geo Location Data by Virtual World Computing.

How can I get SDK Location Data?

You can get SDK Location Data via a range of delivery methods - the right one for you depends on your use case. For example, historical SDK Location Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time SDK Location Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to SDK Location Data?

SDK Location Data is similar to Mobile Location Data, Raw Location Data, GPS Location Data, Real-Time Location Data, and Bidstream Location Data. These data categories are commonly used for SDK Location Data analytics.