Shopping Intent Data: Best Shopping Intent Datasets & Databases

What is Shopping Intent Data?

Shopping intent data is a record that gives the level of willingness of shoppers to buy a product. It's used by the marketing and sales departments to increase revenue, share ideas and build powerful workflows. Datarade helps you get the best Shopping intent datasets and APIs.Learn more

Recommended Shopping Intent Data Products

6 Results
Start icon5.0(1)

Versium REACH - Consumer Household and Financial Demographic Append (Income, Car Ownership, Financial Data, etc), USA, GDPR and CCPA Compliant

by Versium
Versium REACH B2C adds consumer demographic data to your list of customers or prospects. ... Versium REACH Demographic Append you will have access to many different attributes for enriching your data
Available for 1 countries
300M Consumers
70% Over 70% match rate
Starts at
$300 / month
Free sample preview
Free sample available
revenue share

Keyboard Inputs Data APAC - Text, Voice and Search Queries (Conversation Intent & In-App Searches, 52M records) - 1st Party Data

Eg., intent to order food online, intent to buy a product, intent to make a payment, mood to watch a ... so on… Search queries: Search queries across all apps are captured and processed for a meaningful intent
Available for 11 countries
52 million
3 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
revenue share

Surveys on Swash Consumer Loyalty Rewards Audience Members (Cryptocurrency)

by Swash
We can do surveys and combine that with behavioral data. ... These technology-savvy consumers understand that their data is valuable and also view cryptocurrency
Available for 182 countries
Pricing available upon request
Start icon5.0(1)

Amazon User / Customer / Reviewer Profile - Past Purchases & Reviews

This data can be used to track customer loyalty and target audience for any brand that distributes using
Available for 1 countries
800 records per request
10 years of historical data
90% coverage
Starts at
$10 / 10,000 credits
Free sample available

OnAudience - Audience Data (2000+ ready-made segments)

OnAudience provides audience data that lets you: Use cookieless data based on Public IDs, MAIDs or ... Reach the right people with high-quality audience data.
Available for 249 countries
463B Unique Xandr IDs Globally / Month
30 days of historical data
Starts at
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share

Burbio - Event Data - US Community Activity Index - Reopening Measurement

by Burbio
Hyper local community event data measuring government, library and non-profit activity in every community ... across all 3,000 US counties in the US post-COVID through an intensely local and dynamically measured data
Available for 1 countries
1.5M Events Updated Daily
4 months of historical data
Starts at
$2,000$1,800 / month
10% Datarade discount
Free sample available

More Shopping Intent Data Products

Discover related shopping intent data products.
800 records per request
90% coverage
USA covered
Get past purchases of any user on Amazon with their profile link and learn more about the target audience of different brands and products.
52 million
11 countries covered
3 years of historical data
Real-time processing of input text, voice messages and search queries across apps, covering primarily the APAC region.
182 countries covered
Audience has provided consent to receive cryptocurrency rewards in exchange for their anonymized browsing behavior. We can do surveys and combine that with b...
1.5M Events Updated Daily
USA covered
4 months of historical data
Hyper local community event data measuring government, library and non-profit activity in every community in the US.
463B Unique Xandr IDs Globally / Month
249 countries covered
30 days of historical data
Reach the right people with high-quality audience data. Our audience segments are available via Xandr, The Trade Desk, Pubmatic, Equativ
300M Consumers
70% Over 70% match rate
USA covered
Versium REACH B2C adds consumer demographic data to your list of customers or prospects.
300M Consumers
70% Over 70% match rate
USA covered
Versium REACH B2C adds consumer demographic data to your list of customers or prospects.
182 countries covered
Audience has provided consent to receive cryptocurrency rewards in exchange for their anonymized browsing behavior. We can do surveys and combine that with b...
800 records per request
90% coverage
USA covered
Get past purchases of any user on Amazon with their profile link and learn more about the target audience of different brands and products.
52 million
11 countries covered
3 years of historical data
Real-time processing of input text, voice messages and search queries across apps, covering primarily the APAC region.
1.5M Events Updated Daily
USA covered
4 months of historical data
Hyper local community event data measuring government, library and non-profit activity in every community in the US.
463B Unique Xandr IDs Globally / Month
249 countries covered
30 days of historical data
Reach the right people with high-quality audience data. Our audience segments are available via Xandr, The Trade Desk, Pubmatic, Equativ
datarade.ai - Swash profile banner
Swash
Based in United Kingdom
Swash
Swash is a reputable, widely known, premium market research and data company, focused on collecting cross-device behavioural online data from opt-in consumer...
Behavioral
Scalable & Granular
Zero-Party
Cookieless Passive Tracking
Real-Time
Cross-Device Online Data
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OnAudience
Based in United Kingdom
OnAudience
OnAudience.com is one of the biggest data providers in the world with a database that includes more than 50 billion of user profiles. We have developed propr...
Taxonomy
+1600 segments
Coverage
Data from 200+ markets
Raw Data
To fuel your own engine!
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Versium
Based in USA
Versium
We develop easy-to-use data technology products for businesses to identify, understand, and reach their most ideal prospects. We operate with integrity to cr...
529%
Increase In Online Reach
2+
Trillion Insight Attributes
95% Fill
Rate For Business Addresses
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AI Keyboard
Based in India
AI Keyboard
Bobble AI is transforming conversations of over 30 million users and counting. It includes speech-to-text capabilities and is accessible in approximately 100...
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Unwrangle
Based in India
Unwrangle
Scrape online reviews without worrying about crawlers, headless browsers, proxies or CAPTCHAS. Focus on your main business and use our REST api.
5000+
Records per request
99%
Accuracy
Consistent
Schema
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Burbio
Based in USA
Burbio
Burbio.com is the industry leader in aggregating school, government, library and community event information for investment decision making. Burbio’s technol...
150,000
School and Community Calendars
3,000
US Counties Measured

The Ultimate Guide to Shopping Intent Data 2023

Learn about shopping intent data analytics, sources, and collection.

What is Shopping Intent Data?

Shopping intent data is a collection of a buyer’s purchase behavior that provides you with the ability to gauge and predict customer intent. Shopping intent data helps you identify active customers and reach the right prospect at the right moment with the right message. It is related to the browsing activity of an individual or a company whose interests can be depicted via caches or a recent online footprint.

Shopping intent data covers online research of actual customers’ journeys and draws a purchase intent signal from those. It creates the most accurate way to predict who is in the market for your product.

How is Shopping Intent Data collected?

The process of shopping intent data collection falls in one of two main sections, each of which best serves a separate purpose:
1: Internal intent data (also known as first-party data) is the activity in which companies capture data on its website through its marketing automation software or through weblogs. With the help of this, companies will come to recognise highly predictive buying signals, as the content is related to the purchase decision.
2: External intent data (or third-party data) is obtained by publisher networks, either at the IP level or by user registration and cookies. Data from these sites shows the blogs a user reads, the content they download, their site searches and possibly even comments they drop.

What are the attributes of Shopping Intent Data?

The three major attributes of shopping intent data are: 1st -party, 2nd-party and 3rd -party.

  1. FIRST-PARTY SHOPPING INTENT DATA: This is the type of shopping intent data that is collected from known contacts and visitors. It covers everything from prospect communications with your website to emails and social media. It is used to share ideas, build workflows, helps in advertising and in increasing sales.

  2. SECOND-PARTY SHOPPING INTENT DATA: Second-party shopping intent data is the data is collected by another company. Sources of second-party shopping intent data usually cover review sites or publishing networks. The user grants the company authority to share or sell their behaviour — sometimes with their contact details.

  3. THIRD-PARTY SHOPPING INTENT DATA: Third-party shopping intent data is the data is gathered from all over the internet, although some models only monitor a network of websites. This type of shopping intent data is usually mined using three methods: reverse IP lookup, information from ad networks and widgets, and media exchange/publishing members.

What is Shopping Intent Data used for?

Shopping intent data is used to inform sales and marketing departments when their high-value accounts are in buying mode for a specific solution. Shopping intent data is also used to increase conversions and sales.

Here are some common uses of shopping intent data:

  • To build targeted audience lists – Sales and marketing teams can dynamically refine their leads lists to prioritize users that show an active interest in their products.
  • Account-based marketing (ABM) – Sales and marketing teams can choose ABM accounts based on their level of interaction, analysis and account-wide intent.
  • Personalization – Sales teams can better personalize the fundamental outreach with the resources that meet whatever the accounts team is already looking for.
  • Targeted advertising – Shopping intent data is used to produce more targeted ads to both known and anonymous prospects via programmatic adverts.

How can a user assess the quality of Shopping Intent Data?

The quality of shopping intent data is dependent completely on how it’s used – marketers have to create workflows and campaigns based on a wide range of data, including demographic and firmographic factors. Another key point to remember about shopping intent data monitoring is that its purpose is to find actionable trends in literally billions of data points on user buying intent. So the quality of the data is linked closely to the data accuracy and its breadth of coverage.

Here are some questions you should think of while applying the shopping intent data to your marketing strategy.

  1. How is the data checked for accuracy?
  2. What technologies are used to gather the shopping intent data?
  3. How this data can be used to trigger programmatic ads?
  4. What are the formats is the data available in?

    Where can I buy Shopping Intent Data?

    Data providers and vendors listed on Datarade sell Shopping Intent Data products and samples. Popular Shopping Intent Data products and datasets available on our platform are Versium REACH - Consumer Household and Financial Demographic Append (Income, Car Ownership, Financial Data, etc), USA, GDPR and CCPA Compliant by Versium, Keyboard Inputs Data APAC - Text, Voice and Search Queries (Conversation Intent & In-App Searches, 52M records) - 1st Party Data by AI Keyboard, and Surveys on Swash Consumer Loyalty Rewards Audience Members (Cryptocurrency) by Swash.

How can I get Shopping Intent Data?

You can get Shopping Intent Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Shopping Intent Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Shopping Intent Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Shopping Intent Data?

Shopping Intent Data is similar to Purchase Intent Data, Online Purchase Data, and Purchase History Data. These data categories are commonly used for Purchase Intelligence and Intent Based Marketing.

What are the most common use cases for Shopping Intent Data?

The top use cases for Shopping Intent Data are Purchase Intelligence and Intent Based Marketing.