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Shopping Intent Data

Shopping intent data is a record that gives the level of willingness of shoppers to buy a product. It's used by the marketing and sales departments to increase revenue, share ideas and build powerful workflows. Datarade helps you get the best Shopping intent datasets and APIs.

Top Shopping Intent Data APIs, Datasets, and Databases

Find the top commercial Shopping Intent Data sets, feeds and streams.

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Community Activity Index - Reopening Measurement

by Burbio
Hyper local community event data measuring government, library and non-profit activity in every community in the US.
Volume70K Government, Library, Non-Profit and Community Calendars , 3K Counties Measured
Country
USA
History4 months of past data available
Use CaseEconomic Analysis, Audience Targeting + 1 more
Starts at
$2,000$1,800 / month
10% Datarade discount
Free sample available
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On-Sale Audiences

by PreciseTarget
Target people whose tastes match the attributes of your products. • Over 50 Product Segments • Product categories include: Apparel, Footwear, Cosmetics, Accessories • Segmented by Low, Mid, and...
Volume220M US Shoppers
Quality99% US population
Country
USA
History1 years of past data available
Use CaseData Append, Customer Data Insights + 3 more
Pricing available upon request
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Advanced TV Audience

by PreciseTarget
We offer proven and unique TV optimized audience segments based on customer tastes, the key driver of buying decisions.
Volume220M shoppers
Quality99% of US population
Country
USA
History5 years of past data available
Use CaseData Enhancement, Consumer Data Enrichment + 3 more
Pricing available upon request
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Retailer Taste Insights

by PreciseTarget
Identify high-value customers whose taste best matches a retailer’s assortment. • Audiences for 70 retailers • Larger retailers are broken out by departments
Volume220M US Shoppers
Quality99% US Population
Country
USA
History5 years of past data available
Use CaseCustomer Insights, Audience Insights + 3 more
Pricing available upon request
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Brand Taste Insights

by PreciseTarget
Identify high-value customers with the greatest propensity to buy your brand’s assortment. • Over 2,900 product brands • Product categories include: Apparel, Footwear, Cosmetics, Accessories
Volume220M shoppers
Quality99% US population
Country
USA
History5 years of past data available
Use CaseCustomer Intelligence, Customer Acquisition + 3 more
Pricing available upon request
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Product Taste Insights

by PreciseTarget
Identify high-value customers most likely to purchase a specific product category. • Over 150 product segments • Product categories include: Apparel, Footwear, Cosmetics, Accessories
Volume220M US shoppers
Quality99% US population
Country
USA
History5 years of past data available
Use CaseData Enhancement, Consumer Profiling + 3 more
Pricing available upon request
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Customer Taste Profile

by PreciseTarget
PreciseTarget’s powerful Consumer Taste Profile data instantly enriches your customer database. You will obtain a complete profile that ranks customer preferences in over thirty product categorie...
Volume220M US Shoppers
Quality99% US Consumers
Country
USA
History5 years of past data available
Use Casepurchase behavior analytics, Customer Insights + 3 more
Pricing available upon request
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Top Shopping Intent Data Providers, Vendors, and Companies

Find the top Shopping Intent Data aggregators, suppliers, and firms.

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Based in United States of America

#Home by Vendigi provides audience data for all things home buyers, home sellers and home ownership. Discover a spectrum of audiences spanning the home ownership lifecycle – from buying a home, to ...

Based in United States of America

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...

Based in France

Sirdata is a self-service, third party data-collecting platform that specializes in the collection of behavioural data, predictive targeting and selling of audience segments. Sirdata enables publis...

Based in United Kingdom

Skimlinks is a data provider offering Audience Data, Shopping Intent Data, Purchase Behavior Data, Brand Affinity Data, Identity Graph Data, Interest Data, In-Market Audience Data, and Purchase Int...

Based in United States of America

AmeriBase is a data provider offering Shopping Intent Data, Consumer Transaction Data, Direct Marketing Data, Demographic Data, and Consumer Behavior Data. They are headquartered in United States o...

Based in United States of America

Connexity is a data provider offering Life Stage Data, Shopping Intent Data, Online Purchase Data, Third-Party Audience Data, Shopper Data, Demographic Data, Interest Data, Seasonal Audience Data, ...

Based in United States of America

Cross Pixel is a data provider offering Custom Audience Data, Shopping Intent Data, Third-Party Audience Data, Psychographic Data, and Mobile App Usage Data. They are headquartered in United States...

Based in United States of America

ShareThis is a data provider offering Audience Data, Interest-based Audience Data, Custom Audience Data, Shopping Intent Data, Demographic Data, Interest Data, In-Market Audience Data, Seasonal Aud...

Based in United States of America

V12 Data is a data provider offering Audience Data, Targeting Data, Seasonal Audience Data, Demographic Data, Shopping Intent Data, Online Purchase Data, Marketing Data, Consumer Data, Email Addres...

Based in United States of America

Webbula is a data provider offering Audience Data, Interest-based Audience Data, Shopping Intent Data, Email Address Data, Demographic Data, Interest Data, B2B Leads Data, B2B Contact Data, Address...

The Ultimate Guide to Shopping Intent Data 2020

Learn everything about Shopping Intent Data. Understand data sources, popular use cases, and data quality.

What is Shopping Intent Data?

Shopping intent data is a collection of a buyer’s purchase behavior that provides you with the ability to gauge and predict customer intent. Shopping intent data helps you identify active customers and reach the right prospect at the right moment with the right message. It is related to the browsing activity of an individual or a company whose interests can be depicted via caches or a recent online footprint.

Shopping intent data covers online research of actual customers’ journeys and draws a purchase intent signal from those. It creates the most accurate way to predict who is in the market for your product.

How is Shopping Intent Data collected?

The process of shopping intent data collection falls in one of two main sections, each of which best serves a separate purpose:
1: Internal intent data (also known as first-party data) is the activity in which companies capture data on its website through its marketing automation software or through weblogs. With the help of this, companies will come to recognise highly predictive buying signals, as the content is related to the purchase decision.
2: External intent data (or third-party data) is obtained by publisher networks, either at the IP level or by user registration and cookies. Data from these sites shows the blogs a user reads, the content they download, their site searches and possibly even comments they drop.

What are the attributes of Shopping Intent Data?

The three major attributes of shopping intent data are: 1st -party, 2nd-party and 3rd -party.

  1. FIRST-PARTY SHOPPING INTENT DATA: This is the type of shopping intent data that is collected from known contacts and visitors. It covers everything from prospect communications with your website to emails and social media. It is used to share ideas, build workflows, helps in advertising and in increasing sales.

  2. SECOND-PARTY SHOPPING INTENT DATA: Second-party shopping intent data is the data is collected by another company. Sources of second-party shopping intent data usually cover review sites or publishing networks. The user grants the company authority to share or sell their behaviour — sometimes with their contact details.

  3. THIRD-PARTY SHOPPING INTENT DATA: Third-party shopping intent data is the data is gathered from all over the internet, although some models only monitor a network of websites. This type of shopping intent data is usually mined using three methods: reverse IP lookup, information from ad networks and widgets, and media exchange/publishing members.

What is Shopping Intent Data used for?

Shopping intent data is used to inform sales and marketing departments when their high-value accounts are in buying mode for a specific solution. Shopping intent data is also used to increase conversions and sales.

Here are some common uses of shopping intent data:

  • To build targeted audience lists – Sales and marketing teams can dynamically refine their leads lists to prioritize users that show an active interest in their products.
  • Account-based marketing (ABM) – Sales and marketing teams can choose ABM accounts based on their level of interaction, analysis and account-wide intent.
  • Personalization – Sales teams can better personalize the fundamental outreach with the resources that meet whatever the accounts team is already looking for.
  • Targeted advertising – Shopping intent data is used to produce more targeted ads to both known and anonymous prospects via programmatic adverts.

How can a user assess the quality of Shopping Intent Data?

The quality of shopping intent data is dependent completely on how it’s used – marketers have to create workflows and campaigns based on a wide range of data, including demographic and firmographic factors. Another key point to remember about shopping intent data monitoring is that its purpose is to find actionable trends in literally billions of data points on user buying intent. So the quality of the data is linked closely to the data accuracy and its breadth of coverage.

Here are some questions you should think of while applying the shopping intent data to your marketing strategy.

  1. How is the data checked for accuracy?
  2. What technologies are used to gather the shopping intent data?
  3. How this data can be used to trigger programmatic ads?
  4. What are the formats is the data available in?

Categories Related to Shopping Intent Data

Explore similar categories related to Shopping Intent Data.

Popular Shopping Intent Data Use Cases

Find out the most common applications of Shopping Intent Data.

Purchase Intelligence
Intent Based Marketing