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Consumer Lifestyle Data

Consumer lifestyle data is information relating to consumer preferences, interests and hobbies. It's mostly used by marketers e.g. in psychographic segmentation and personalised advertising. Datarade helps you find the right consumer lifestyle data providers and datasets. Read the data guide ↓

Top Consumer Lifestyle Data APIs, Datasets, and Databases

Find the top commercial Consumer Lifestyle Data sets, feeds and streams.

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Data Finder

by Datastream Group

180 million + Consumer Automotive File 180MM records with verified VINs and Consumer info, OEM data, Service data, lease expires and more.

Availability

One-off purchase

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Yearly subscription

Features

Based on Automotive Data

Covers United States of America

Fits 5 use cases

by BIGDBM

The BigDBM Consumer Database is comprised of over 80 sources and includes over 400 different data points for each individual in a household ... The fields provided include demographics, psychographic, lifestyle criteria, buying behavior and real property identification.

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One-off purchase

Monthly subscription

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Usage Based

Features

Based on Consumer Data

Covers North America

People

Dataset

by Lifesight

Mobile consumer data attributes linked to demography, technographics, brand affinity, locations and more. ... This enables user to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights.

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One-off purchase

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Usage Based

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Based on Brand Affinity Data

Covers 2 continents

Fits 5 use cases

by Datastream Group

Daily Cookie to MAID, US and International Feed

Availability

One-off purchase

Monthly subscription

Yearly subscription

Features

Based on Audience Data

Global geo coverage

Fits 5 use cases

Top Consumer Lifestyle Data Providers, Vendors, and Companies

Find the top Consumer Lifestyle Data aggregators, suppliers, and firms.

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Data Finder

Lotame

United States of America
Lotame is the leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue. Our real-time data management technol...

Mobilewalla

United States of America
Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of inf...

ALC

United States of America
ALC is a leading provider of data and identity solutions and services. Over the last 40 years, ALC has grown to become one of the industry’s leading privately held direct and digital data marketin...

AnalyticsIQ

United States of America
AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...

Complementics

United States of America
Complementics has SDK derived data from more than 1 billion unique global devices and focuses on the following: 1. Geolocation- raw feed available globally or by country 2. Audience insights-...

StartApp SODA

United States of America
StartApp is a mobile media and 1st party data company that enables partners to turn data into fulfilling mobile moments. By creating innovative ways of exploring mobile users'​ intents and behavior...

i360

United States of America
i360 sits on the bleeding edge of technology, delivering innovative products and services through the strategic use of data, software and analytics. Bringing together this unique set of data scien...

adality

Germany
adality as a 3rd party data provider enables you to use anonymized insights about internet users for your online marketing. We offer you a wide range of possibilities to utilize real-world data ...

Sirdata

France
Sirdata is a self-service, third party data-collecting platform that specializes in the collection of behavioural data, predictive targeting and selling of audience segments. Sirdata enables publis...

The Ultimate Guide to Consumer Lifestyle Data 2020

Learn everything about Consumer Lifestyle Data. Understand data sources, popular use cases, and data quality.

What is Consumer Lifestyle Data?

Consumer Lifestyle Data has taken the place of outdated market research. For marketing success today, you need to be well versed in the psychographic nature of your consumers. Psychographics is the study of the general social and lifestyle trends of a given audience or individual. This data gives insights into how consumers spend their time in general, their motivations, needs, wants, what they consume and their lifestyle trends.

Who uses Consumer Lifestyle Data and for what use cases?

These insights are important for businesses looking to target specific audiences when marketing their services and products. The lifestyle data psychographics of your consumers can be learnt by monitoring their online behaviour. Website analytics, browsing data and social media monitoring will gain you insights into how to best target your consumers. Armed with these insights, you can then target your audience where they already spend their time, rather than waiting for them to find you.

Understanding your target audience’s lifestyle profiles can help you devise the most relevant content topics for your website. It can help with advertising and media campaigns. It can even help with deciding where to locate your next store.

You can look at what sites are attracting your target consumers and then think about how you can remodel your own brand to be more attractive to your target audience. Is your target audience into sports, clubbing or bitcoin? The answers can help you devise content and advertising that will appeal to your target consumers’ lifestyle profiles.

For example, you can detect figures your consumers admire and use this knowledge to make your content and marketing campaigns more attractive to your targeted consumers, by getting popular celebrities to open new stores or partner with you in advertising.

Another example, you can analyse the top influencers and social groups your target consumers are interacting with. Influencer marketing is a billion-dollar industry and set to keep growing. It pays to analyse why your consumers are keen to engage with particular platforms and how you can utilise this for your own brand.

What are typical Consumer Lifestyle Data attributes?

Contextualized data helps companies understand how consumers are responding to their marketing campaigns. Based on customer data, businesses can create customised promotions and special offers for individual customers. This is not possible only through the business website, but also via the digital devices the customers use or the social media platforms they engage with. The information you might want to acquire might include:

  • Social Media Platforms your consumers engage with
  • Statistics on trends popular with your consumers
  • Hobbies your consumers enjoy
  • Social events (such as concerts, music recitals)
  • Causes your targeted audience care for

How Consumer Lifestyle Data is collected?

There are two main ways businesses usually collect data. They can learn from customers directly via surveys and interviews. Another option is to indirectly follow customer’s online behavior by using more technological solutions like browser cookie tracking and scraping the social media for additional insights.
Companies can purchase Consumer Lifestyle Data from third-party sources who already collected the data. Many of these providers offer analytical platforms which analyse the data and give actionable insights. Companies can then use this data to give their consumers a better customer experience by modifying their digital presence, products or services to suit the current marketplace.
As the demand for ever more data grows, so too do the sources utilised by the third-party companies who supply it. At the same time, analytics technology is growing increasingly sophisticated. For businesses, gathering and utilising consumer lifestyle data may become essential to remain competitive.

How to assess the quality of Consumer Lifestyle Data?

You need to be cautious as some providers may have inaccurate information which can cost you money and disgruntled customers. Also some of the more popular data platforms have recently announced that they plan to restrict access to third party consumer data due to new regulations.

High quality data is critical for businesses’ overall value. Poor data quality is a common pitfall when assessing Consumer Lifestyle Data and can lead to a loss of customer’s trust and grave financial loss. The quality of Consumer Lifestyle Data needs to be understood, addressed and controlled if it is to add value to your company. Four simple steps to assure the quality of your consumer lifestyle data are:

  • You should only purchase from reputable sources. ( Ask for references.)
  • The consumer lifestyle dataset you purchase should be able to integrate with your existing business technologies, which should have built in anomaly detection which flags suspicious anomalies, and that runs time series data sets.
  • Ensure the system runs detection algorithms at multiple steps in the pipeline.
  • Ask your data provider for access to a sample data set to test the data quality.

How is Consumer Lifestyle Data typically priced?

Companies can purchase individual datasets from third party companies which usually start at a few hundred dollars for the smaller sets. Alternatively you can purchase an access to API’s and analytical platforms which give you a consistent feed of fresh data to act upon.

Prices for data feeds depend on the size of your company, the system you decide to use, the job type, the number of workers’ nodes used by the job and how many hours you want the system to run. Payment is usually by monthly or annual subscription.

In addition, most data providers will offer non-committal quotes based on your need as well.

What are the common challenges when buying Consumer Lifestyle Data?

A common challenge facing companies when buying Consumer Lifestyle Data is ensuring they purchase good quality data. Selling Consumer Lifestyle Data is a multi-million business and not all the companies selling Consumer Lifestyle Data are ethical or competent. Poor quality data will not benefit your company. Nor will out-of-date data from sellers who don’t update their datasets regularly. Quality is key when it comes to buying Consumer Lifestyle Data.

What to ask Consumer Lifestyle Data providers?

How large are your scales on the attributes of my interest?
Do you provide a sample set?
How and where is the data collected from?
Can your data be integrated with my current business technologies?

Categories Related to Consumer Lifestyle Data

Explore similar categories related to Consumer Lifestyle Data.

Popular Consumer Lifestyle Data Use Cases

Find out the most common applications of Consumer Lifestyle Data.

Audience Targeting Audience Insights Audience Segmentation audience analytics lifestyle based audiences Consumer Intelligence