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The Ultimate Guide to Zero-Party Data 2023

Learn about zero-party data analytics, sources, and collection.

What is Zero-Party Data?

Zero-party data is information that is voluntarily provided by customers. It’s used for personalization and improved customer experience. Zero-party data is valuable to businesses. It provides trustworthy insights into customers’ preferences and interests. With these insights, businesses tailor delightful customer experiences. This improves a customer’s engagement with the brand.

How is Zero-Party Data collected?

Zero-party data is typically collected through interactive activities. They’re designed to encourage customers to voluntarily provide information about themselves. This can include surveys, quizzes, games, and other types of engaging and enjoyable activities. Businesses may also offer incentives to encourage customers to participate in surveys. These may be discounts or other rewards, like prize draws.

What’s the benefit of using Zero-Party Data over other kinds of consumer audience data?

One of the main benefits of using zero-party data is that it is voluntarily provided by the customer. This means it’s likely to be accurate and up-to-date. This is in contrast to other types of consumer data, which may be collected from a variety of sources and may not always be reliable. Additionally, zero-party data offers deeper insights into customer preferences and interests. Using zero-party data helps businesses better understand their customers. This way, brands can provide more personalized experiences. For marketers, this leads to increased customer satisfaction and loyalty.

Zero-party data is important for data privacy and consent because it’s with the explicit consent of the customer. This means that the customer has willingly provided their information and has given their permission for it to be used by the business. This is in contrast to other types of consumer data, which risks being collected without the customer’s knowledge or consent. Zero-party data ensures that data users respecting their customers’ privacy. This is important for gaining customer and industry trust. which can help to build long-term relationships with them. Most importantly, it helps businesses avoid legal and regulatory issues related to data privacy and consent.

How is Zero-Party Data changing the technology and data industry?

The use of zero-party data is changing the technology and data industry. It’s shifting the focus from passive data collection to active customer engagement.

Collecting data on a consent-assured basis helps to build stronger relationships with customers. Moreover, it provides businesses with more accurate and up-to-date data that can be used to improve the customer experience. As a result, the use of zero-party data is changing the way that businesses collect and use customer data. It is helping to foster a more transparent and trust-based approach to exchanging external data.

How can I get Zero-Party Data?

You can get Zero-Party Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Zero-Party Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Zero-Party Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Zero-Party Data?

Zero-Party Data is similar to In-Market Audience Data, Seasonal Audience Data, Mobile Audience Data, Third-Party Audience Data, and Audience Targeting Data. These data categories are commonly used for People-Based Marketing and Personalized Marketing.

What are the most common use cases for Zero-Party Data?

The top use cases for Zero-Party Data are People-Based Marketing, Personalized Marketing, and Digital Advertising.