App Usage Data

Our U.S. App Usage data provides a window into apps that consumers rely upon for their everyday tasks and technology interactions. Use app usage data to assist in identifying trends, drive more sales, and over business intelligence integration for insights into how consumers build their own tech stack. App usage data is also a great way to keep track of the competition. Allowing you to: Review the apps your customers have on their devices to build messaging or reach them with ads delivered within the specific apps Discover your competitors’ reach based on app installs and usage Monitor consumer app usage trends with daily updates Use Cases: -Use app usage data to develop core audiences for digital marketing and advertising -Research additional publisher relationships to aid in delivering digital media -Reach consumers in specific apps that are important business drivers -App usage data drives competitive analysis by identifying core target consumers that have a competitor’s app on their device -Aids in identifying consumers that visit competing locations -Wonderful tool for financial trend monitoring and decision making