Attribution data

Tamoco's attribution product allows advertisers to see the real world ROI of their advertising efforts. Based on more granular and accurate location data, our attribution reports are a clear insight into how advertising drives store or venue visits. Types Tamoco can ident...

Data Fit

Use Cases

Out-of-home (OOH) Advertising

Store Visit Attribution

Location-based Advertising

Based on

Location Data

Mobile Location Data

Overview

Product Type
Dataset

Details

Tamoco’s attribution product allows advertisers to see the real world ROI of their advertising efforts. Based on more granular and accurate location data, our attribution reports are a clear insight into how advertising drives store or venue visits.

Types
Tamoco can identify the conversion rate in a number of different use cases:

Digital to offline - Exposed devices to venues/stores. We build a control group and can provide visit uplift based on digital ad exposure.
Offline to offline - Tamoco has built the leading OOH measurement solution. By using key device attributes such as acceleration and bearing we can understand which devices have seen an OOH ad. We can then measure which of these devices visit a real-world location to provide uplift.

We can provide this data in and real-time feed or raw. Tamoco can build custom reports and visualisations to help you explore the data.

Related Datasets

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Raw dataset of individual measurements, covering handset type, network operator, technology, network KPI's and location and time stamps for further manipulation

Features

Based on Location Data

by Reveal Mobile

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Features

Based on Location Data

Fits 2 use cases

by Tamoco

We take multiple data points and use extended device attributes, such as movement type, altitude and acceleration, to more accurately verify ... We can provide this data in and real-time feed or raw. Tamoco can build custom reports and visualisations to help you explore the data.

Features

Based on Mobile Location Data

Fits 1 use case

by Predicio

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Features

Based on Location Data

by Quadrant

Depth Quadrant’s location data contains 17 attributes including standard attributes such as Latitude, Longitude, Timestamp, and non-standard ... attributes such as Geohash.

Availability

One-off purchase

Monthly subscription

Yearly subscription

Usage Based

Features

Based on Mobile Location Data

Global geo coverage

2 years of past data available

Fits 5 use cases