Location-based AudiencesAudience Targeting
1 years of past data available
Our audiences are modeled based on raw data signals from our SDK and direct publisher integrations. We apply machine learning techniques to model demographics data such as age and gender. We model the interest of users based on apps on device and interaction with ads. We also model interest by intersecting location data with known POIs. Deterministic audiences rely on device metadata such as make and model of device, carrier of sim and cell, and some are based on users of a specific app (i.e. users who have Netflix installed). Location-based audiences are based on signals such as GPS, Wifi & Cell towers. In addition, using sophisticated enticements processes we enrich precise location data indirectly from IP data. We apply diverse statistical measures to clean and filter the data. We can create a custom audience based on your target users' profile, and deliver it to the DMP of your choice. Our audiences are available for activation on Google, LiveRamp, Zeotap, Lotame, Adobe, The Trade Desk, Adsquare, and more.
|Monthly license||Not available|
|Yearly license||Not available|
|Revenue share||Not available|
Behavioral and location based audiences, prepackaged and ready to activate on the DMP of your choice.
|History||1 years of past data available|
|Use Case||Audience Targeting, Interest-based Audiences + 3 more|
Custom Audience Creation
by Gravy Analytics
Work with a Gravy specialist to identify your unique targeting needs and have us build a custom audience that will enhance your campaign performance. Gravy Audiences can be customized based upon c...
|Volume||800 pre-existing syndicated audiences, 150M MAUs in the US|
|Quality||100% deterministic data|
|History||3 years of past data available|
|Use Case||Advertising, Audience Targeting + 3 more|
$2 / CPM
Audience Data (Segments available via DSPs)
Our segments are available via Google DV360, AppNexus, Adform, The Trade Desk, Zeotap, Adsquere, Hybrid.io, Invibes. Online taxonomy includes coverage for each platform: https://www.onaudience.com/...
|Volume||1.2K Ready Segments OnAudience Taxonomy, 620M Unique Mobile IDs Globally / Month|
|Quality||100% Nielsen Digital Ad Rating|
Japan+ 246 others
|History||30 days of past data available|
|Use Case||Audience Targeting, Programmatic Advertising + 1 more|
$1$0.90 / CPM
10% Datarade discount
Free sample available
20% revenue share
Predictive Credit Intelligence
TrackStar Provides Machine Learning Technology To Uncover Future Borrowing
|Quality||0.98% AUC Score|
|History||15 years of past data available|
|Use Case||Machine Learning (ML), Credit Scoring + 3 more|
A cookie-less, contextual based data set based off of social data signals.
|Volume||500M social profiles|
Japan+ 109 others
|History||6 months of past data available|
Pricing available upon request