Custom Audiences
Contact us to create your own behavioral and/or location based audiences, and activate them on the DMP of your choice.
Data Fit
Use Cases
Interest-based Audiences
Audience Targeting
behavior-based audiences
Location-based Audiences
Based on
Custom Audience Data
Mobile Audience Data
Interest-based Audience Data
Overview
- Product Type
- Dataset
- Pricing Models
- One-off purchase, Usage Based
- Historic Data
- 1 years of past data available
Geo Coverage
Covered Continents
Africa, Antartica, Asia, Europe, North America, South America, Oceania
Details
Our audiences are modeled based on raw data signals from our SDK and direct publisher integrations. We apply machine learning techniques to model demographics data such as age and gender. We model the interest of users based on apps on device and interaction with ads. We also model interest by intersecting location data with known POIs.
Deterministic audiences rely on device metadata such as make and model of device, carrier of sim and cell, and some are based on users of a specific app (i.e. users who have Netflix installed).
Location-based audiences are based on signals such as GPS, Wifi & Cell towers. In addition, using sophisticated enticements processes we enrich precise location data indirectly from IP data. We apply diverse statistical measures to clean and filter the data.
We can create a custom audience based on your target users’ profile, and deliver it to the DMP of your choice.
Our audiences are available for activation on Google, LiveRamp, Zeotap, Lotame, Adobe, The Trade Desk, Adsquare, and more.
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