Factori People Data | Global coverage with 900 Million+ device profiles

#	Anonymous ID	gender	age	carrier	make	model	os	os_version	home_country	home_geohash	work_geohash	device_price	device_age	affluence	brands_visited	place_categories	geo_behaviour	interests	travelled_countries
1	xxxxxxxxxx	Xxxxxxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	Xxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxxx	Xxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxxx
2	xxxxxx	Xxxxx	Xxxxxx	xxxxx	xxxxxxxx	xxxxxxx	Xxxxx	Xxxxxxxx	xxxxxxxxxx	xxxxxx	Xxxxxxxxx	xxxxxx	Xxxxxxxxx	Xxxxxxxxx	xxxxxxxxxx	Xxxxxx	Xxxxx	xxxxxx	xxxxxxx
3	xxxxxxx	Xxxxx	xxxxxx	Xxxxxxxxxx	xxxxxxxx	xxxxxx	Xxxxx	Xxxxxxx	xxxxxx	Xxxxxxxx	Xxxxxxx	Xxxxx	xxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxxx	xxxxxxxxx	Xxxxxxx	xxxxxxxx
4	xxxxxxxx	Xxxxxxxxxx	Xxxxxxxx	Xxxxxxxx	xxxxxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxxxxxx	xxxxx	xxxxxxx	xxxxxxxxx	Xxxxxx	Xxxxxxx	Xxxxxxxxx	xxxxxxxxx	xxxxxxxxx	Xxxxx	xxxxxxxx	Xxxxxxx
5	xxxxxxxxx	Xxxxxxx	xxxxx	Xxxxxxx	xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxxx	Xxxxx	xxxxxxxxxx	Xxxxxx	xxxxxx	Xxxxxxxxx	xxxxx	Xxxxxxxxxx	xxxxxx	xxxxx	xxxxxxxx	Xxxxxx
6	Xxxxxxxxxx	xxxxxxxxx	Xxxxxxxxxx	xxxxxxxx	xxxxx	Xxxxxx	xxxxxxxxxx	xxxxxxxxx	xxxxx	xxxxx	xxxxxxxx	xxxxxx	Xxxxxxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxx	Xxxxxxxx	Xxxxxxx	xxxxx
7	xxxxxxxx	xxxxxxxxxx	Xxxxxx	xxxxxxxxx	Xxxxx	xxxxx	xxxxxxxxx	xxxxxxx	Xxxxxxxxx	Xxxxxxx	xxxxxxxxxx	Xxxxx	xxxxxxxxx	xxxxxxx	Xxxxxx	xxxxxxxxx	xxxxx	Xxxxxxx	xxxxxxxxx
8	Xxxxxxxx	xxxxxxxx	Xxxxxxxx	Xxxxxxxx	xxxxxxxx	xxxxxxxxx	Xxxxxxx	Xxxxxxxxx	xxxxxxxx	xxxxx	Xxxxxxxxxx	xxxxxxxxxx	xxxxxx	Xxxxx	Xxxxxxx	Xxxxx	Xxxxxx	Xxxxx	Xxxxxxxxx
9	xxxxxx	xxxxxxxx	Xxxxxxxxx	Xxxxxx	Xxxxxxxxxx	Xxxxxx	Xxxxx	Xxxxxxx	xxxxxxxxx	Xxxxx	xxxxx	Xxxxxx	xxxxxxxxx	xxxxxxx	xxxxxxxxx	Xxxxxxxxxx	xxxxxxxxx	Xxxxx	Xxxxx
10	Xxxxxxxxx	xxxxxxxxxx	xxxxxx	xxxxxxxxx	xxxxxxx	Xxxxxxx	Xxxxxxxxxx	Xxxxxxxxxx	Xxxxxxxx	Xxxxxxxxx	xxxxx	Xxxxxxx	xxxxxxxxxx	Xxxxxxxxx	Xxxxxxxx	xxxxxxxxxx	xxxxxxx	Xxxxxxxx	xxxxx
...	Xxxxxx	xxxxxx	xxxxxxxx	xxxxxxx	Xxxxx	Xxxxxxxxx	Xxxxx	Xxxxxxx	Xxxxxxxx	xxxxxxxxx	xxxxxxxx	xxxxx	Xxxxxxxxxx	Xxxxxxx	xxxxxxxxx	xxxxxxx	xxxxxxxxxx	xxxxxx	xxxxx

Volume

1.03B

Device Profiles

Data Quality

70%

match rate

Avail. Format

.csv

File

Coverage

247

Countries

History

years

[Sample] Factori_People Data Sample.csv

Attribute	Type	Example	Mapping
Anonymous ID	String	b1d0eaee359f86f32438a31e94dfd49e
gender	String	****	Contact Gender
age	Integer	##	Contact Age
carrier	String	t-mobile usa
make	Integer	8
model	String	sm-j260t1
os	String	android
os_version	Integer	8
home_country	String	USA	Country Name
home_geohash	String	dr5rjt5
work_geohash	String	dr5rjt5
device_price	Integer	83
device_age
affluence	String	low
brands_visited	String	Baskin Robbins Visitors,Haagen-Dazs Visitors,TD Bank Visi...
place_categories	String	Hospitals, Clinics And Medical Centers Visitors,Tutoring ...
geo_behaviour	String	Frequent Fast Food Diners,In-Market Personal Loans,Freque...
interests	String	Sports & Leisure - Sweepstakes,Children's - Learning & Ac...
travelled_countries	String	IRN,TUR,IRQ,MAR

Product Attributes

Attribute	Type	Example	Mapping
Anonymous ID		a264e175d4b1731a6969dee6f9e692e7
ID Type		GAID
GENDER	String	****	Contact Gender
AGE	Integer	##	Contact Age
CARRIER		ooredoo, bharti airtel
MAKE		Samsung
MODEL		sm-n950f
OS		Android
OS Version		7.1.1
HOME COUNTRY		IND
HOME GEO HASH		w21zgyj
WORKGEOHASH		w21zghy
DEVICE_PRICE		1159
DEVICE_AGE		2
AFFLUENCE		High
BRANDS_VISITED		Zara Visitors, Indian Oil, Visitors Shell Visitors, The F...
PLACE_CATEGORIES		Petrol Station Visitors,Restaurant Visitors,Hospitals, Cl...
GEOBEHAVIOUR		Parents,Automobile Owners,In-market Property Buyers,DIY E...
APP_NAME		Amazon Prime Video,Amazon Alexa,Flipkart Online Shopping ...
APP_CATEGORIES		MUSIC AND AUDIO,LIFESTYLE,MAPS AND NAVIGATION,NEWS AND MA...
INTERESTS		Technology & Computing,Arts & Entertainment,Music and Aud...
TRAVELLED_COUNTRIES		THA,QAT,SAU

Our people graph data can help companies enrich their existing database or identify new customer profiles who have similar interests as their current customers. Record Count:900 Million+ Capturing Frequency: Once per Event Delivering Frequency: Once per Month Updated: Monthly

People data is our proprietary mobile user dataset that links anonymous IDs to multiple attributes related to demographics, device ownership, audience segments, key locations, and more. This enables our partner brands to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights. People Data Reach: Our data reach represents the total number of counts available within various categories and comprises attributes such as user demographics,anonymous id, device details, location, affluence, interests, traveled countries, and so on. Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly/quarterly). Business Needs: Consumer Insights: Gain a complete 360-degree view of the customer to detect behavioral changes, assess patterns, and forecast business effects. Data Enrichment; Leverage O2O consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment. Sales Forecasting: Analyze consumer behavior to predict sales and monitor performance of investments Retail Analytics: Analyze footfall trends in various locations and gain an understanding of customer personas. Data Attributes: anonymous id id_type Age Gender Carrier Make Model OS os_version home_country Home_geohash Work_geohash Device_price Device_age Affluence Brands_visited Place_categories Geo_behaviour Interests travelled_countries

Africa (58)

Algeria

Angola

Benin

Botswana

Burkina Faso

Burundi

Cabo Verde

Cameroon

Central African Republic

Chad

Comoros

Congo

Congo (Democratic Republic of the)

Côte d'Ivoire

Djibouti

Egypt

Equatorial Guinea

Eritrea

Ethiopia

Gabon

Gambia

Ghana

Guinea

Guinea-Bissau

Kenya

Lesotho

Liberia

Libya

Madagascar

Malawi

Mali

Mauritania

Mauritius

Mayotte

Morocco

Mozambique

Namibia

Niger

Nigeria

Rwanda

Réunion

Saint Helena, Ascension and Tristan da Cunha

Sao Tome and Principe

Senegal

Seychelles

Sierra Leone

Somalia

South Africa

South Sudan

Sudan

Swaziland

Tanzania, United Republic of

Togo

Tunisia

Uganda

Western Sahara

Zambia

Zimbabwe

Asia (50)

Afghanistan

Armenia

Azerbaijan

Bahrain

Bangladesh

Bhutan

Brunei Darussalam

Cambodia

Cyprus

Georgia

Hong Kong

India

Indonesia

Iran (Islamic Republic of)

Iraq

Israel

Japan

Jordan

Kazakhstan

Korea (Democratic People's Republic of)

Korea (Republic of)

Kuwait

Kyrgyzstan

Lao People's Democratic Republic

Lebanon

Macao

Malaysia

Maldives

Mongolia

Myanmar

Nepal

Oman

Pakistan

Palestine, State of

Philippines

Qatar

Saudi Arabia

Singapore

Sri Lanka

Syrian Arab Republic

Taiwan

Tajikistan

Thailand

Timor-Leste

Turkey

Turkmenistan

United Arab Emirates

Uzbekistan

Vietnam

Yemen

Europe (51)

Albania

Andorra

Austria

Belarus

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Czech Republic

Denmark

Estonia

Faroe Islands

Finland

France

Germany

Gibraltar

Greece

Guernsey

Holy See

Hungary

Iceland

Ireland

Isle of Man

Italy

Jersey

Latvia

Liechtenstein

Lithuania

Luxembourg

Macedonia (the former Yugoslav Republic of)

Malta

Moldova (Republic of)

Monaco

Montenegro

Netherlands

Norway

Poland

Portugal

Romania

Russian Federation

San Marino

Serbia

Slovakia

Slovenia

Spain

Svalbard and Jan Mayen

Sweden

Switzerland

Ukraine

United Kingdom

Åland Islands

North America (13)

Belize

Bermuda

Canada

Costa Rica

El Salvador

Greenland

Guatemala

Honduras

Mexico

Nicaragua

Panama

Saint Pierre and Miquelon

United States of America

Oceania (25)

American Samoa

Australia

Cook Islands

Fiji

French Polynesia

Guam

Kiribati

Marshall Islands

Micronesia (Federated States of)

Nauru

New Caledonia

New Zealand

Niue

Norfolk Island

Northern Mariana Islands

Palau

Papua New Guinea

Pitcairn

Samoa

Solomon Islands

Tokelau

Tonga

Tuvalu

Vanuatu

Wallis and Futuna

Other (8)

Bouvet Island

British Indian Ocean Territory

Christmas Island

Cocos (Keeling) Islands

French Southern Territories

Heard Island and McDonald Islands

South Georgia and the South Sandwich Islands

United States Minor Outlying Islands

South America (42)

Anguilla

Antigua and Barbuda

Argentina

Aruba

Bahamas

Barbados

Bolivia (Plurinational State of)

Bonaire, Sint Eustatius and Saba

Brazil

Cayman Islands

Chile

Colombia

Cuba

Curaçao

Dominica

Dominican Republic

Ecuador

Falkland Islands (Malvinas)

French Guiana

Grenada

Guadeloupe

Guyana

Haiti

Jamaica

Martinique

Montserrat

Paraguay

Peru

Puerto Rico

Saint Barthélemy

Saint Kitts and Nevis

Saint Lucia

Saint Martin (French part)

Saint Vincent and the Grenadines

Sint Maarten (Dutch part)

Suriname

Trinidad and Tobago

Turks and Caicos Islands

Uruguay

Venezuela (Bolivarian Republic of)

Virgin Islands (British)

Virgin Islands (U.S.)

2 years of historical data

1.03 billion

Device Profiles

Free sample available

10% discount if you buy via Datarade

License	Starts at
One-off purchase	Not available
Monthly License	$5,000$4,500 / month
Yearly License	$60,000$54,000 / year
Usage-based	Not available

Request detailed pricing

Self-reported by the provider

70%

match rate

Methods

Frequency

Format

Credit Scoring Audience Segmentation

Personalization

User Profiling

Consumer Intelligence

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What is Factori People Data Global coverage with 900 Million+ device profiles?

What is Factori People Data Global coverage with 900 Million+ device profiles used for?

This product has 5 key use cases. Factori recommends using the data for Credit Scoring, Audience Segmentation, Personalization, User Profiling, and Consumer Intelligence. Global businesses and organizations buy Brand Affinity Data from Factori to fuel their analytics and enrichment.

Who can use Factori People Data Global coverage with 900 Million+ device profiles?

This product is best suited if you’re a Medium-sized Business or Enterprise looking for Brand Affinity Data. Get in touch with Factori to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Factori People Data Global coverage with 900 Million+ device profiles go?

This Tabular Data has 2 years of historical coverage. It can be delivered on a daily, weekly, monthly, and on-demand basis.

Which countries does Factori People Data Global coverage with 900 Million+ device profiles cover?

This product includes data covering 247 countries like USA, Japan, Germany, India, and United Kingdom. Factori is headquartered in United States of America.

How much does Factori People Data Global coverage with 900 Million+ device profiles cost?

Pricing for Factori People Data Global coverage with 900 Million+ device profiles starts at USD5,000 per month. Factori offers a 10% discount when you buy data from them through Datarade. Connect with Factori to get a quote and arrange custom pricing models based on your data requirements.

How can I get Factori People Data Global coverage with 900 Million+ device profiles?

Businesses can buy Brand Affinity Data from Factori and get the data via S3 Bucket, SFTP, and REST API. Depending on your data requirements and subscription budget, Factori can deliver this product in .csv format.

What is the data quality of Factori People Data Global coverage with 900 Million+ device profiles?

Factori has reported that this product has the following quality and accuracy assurances: 70% match rate. You can compare and assess the data quality of Factori using Datarade’s data marketplace. Factori has received 2 reviews from clients. Factori appears on selected Datarade top lists ranking the best data providers, including 10 Best Data Providers for Customer Segmentation, Best Data Providers For Location-Based Marketing, and Top 10 POI Data Providers & APIs.

What are similar products to Factori People Data Global coverage with 900 Million+ device profiles?

This Tabular Data has 3 related products. These alternatives include Factori Audience Data 1.2B unique mobile users in APAC, EU, North America and MENA, Grepsr Health Care Provider (HCP) Data Physicians Data, Hospital Data Global Coverage, and Personas – enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery. You can compare the best Brand Affinity Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Starts at

$5,000$4,500 / month

License	Starts at
One-off purchase	Not available
Monthly License	$5,000$4,500 / month
Yearly License	$60,000$54,000 / year
Usage-based	Not available

Verified Provider

2h Avg. response time

98% Response rate

Factori People Data | Global coverage with 900 Million+ device profiles

Data Dictionary

Description

Geography

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Products

Frequently asked questions

Factori
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Factori People Data | Global coverage with 900 Million+ device profiles

Data Dictionary

Description

Geography

History

Volume

Pricing

Suitable Company Sizes

Quality

Delivery

Use Cases

Categories

Related Products

Frequently asked questions

Factori Location Intelligence Made Simple

Trusted by

Factori
Location Intelligence Made Simple