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Data Offering

adality as a 3rd party data provider enables you to use anonymized insights about internet users for your online marketing.

We offer you a wide range of possibilities to utilize real-world data for online targeting campaigns. A variety of demographic, psychographic, geographic, socio-economic and interest data of over 70 million German consumers are available that can be used for effective data-driven online marketing, based on your individual customer requirements. Thereby omitting scattering loss and reaching those consumers you aim to address.

Data Categories

Demographic Data Consumer Transaction Data Location Data Consumer Lifestyle Data B2B Data Interest Data Microgeographic Data Travel & Tourism Data

Key Differentiators

Our data basis consists of real-word, “hard” facts, high-quality offline data which are made available to you in cooperation with our partner AZ Direct GmbH. We have access to consumer profiles of over 70 million German consumers with more than 250 characteristics that can be used for your campaigns in a data-privacy compliant way. We therefore do not process or transmit personally identifiable information.

Data Sources

Our high-quality offline data mainly comes from AZ Direct GmbH, a Bertelsmann company. All data is gathered in the AZ DIAS Audience Targeting System which is unique in its kind in Germany. Via AZ DIAS data about more than 40 million households, 70 million individuals and 20 million buildings throughout Germany can be delivered.

More than 600 characteristics – including socio-demographic and psychographic characteristics as well as consumption behavior – can be used to profile current and potential customers.

Another partner is microm which provides us with data focused on e.g. insurances, financial information or related data such as stauts, debt probability etc.

Data protection is ensured at all times through our unique, patented Data Secure TTP method for anonymizing the data enrichment process.

Use Cases

Target your pure offline customers with an attractive incentivized online campaign to drive them to your online shop. Alternatively, targeting can be used to reactivate specific customer groups. The other way round you can also omit to annoy existing customers with price driven new customer campaigns, thus, only target new customers.

Profit from our high-quality data variety and enrich your available customer data with further characteristics. Or enhance your campaigns by extending your audience to statistical twins based on similar characteristics to your current customers to acquire new customers.
Your CRM data can also be utilized via adality to optimize the landing pages of your online shop.


Europe (1)


Privacy Considerations


Logo of Bundesverband Digitale Wirtschaft (BVDW) e.V. certification.

Bundesverband Digitale Wirtschaft (BVDW) e.V.

Logo of IAB Europe GDPR Transparency & Consent Framework certification.

IAB Europe GDPR Transparency & Consent Framework


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