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About Alliant
Alliant in a Nutshell
As a leading data company Alliant delivers highly predictive custom & syndicated audiences. All sourced from a proprietary transactional database of billions of purchases and available in all DSP, DMP and MVPDs. People-based audiences that optimize marketing in any channel.
Data Offering
Featured in
Use Cases
Targeting consumers qualified and validated based on real purchase data and proven to be responsive to brand advertising and promotional offers. Branding and DR initiatives Targeting qualified, scalable audiences Identifying responsive consumers
Certifications & Associations
Data Sources & Collection
With detailed performance & RFM (recency, frequency, monetary value) data, Alliant is able to identify high value audiences that are brand loyal and responsive to marketing. Alliant has a large, scalable taxonomy of quality segments that span most B2C verticals and has proven results for both direct response and branding campaigns.
Key Differentiators
• Source data is CRM transactional data feeds from 500+ DTC brands.
• Consolidation of all brands’ 1st party CRM into 2nd party view
• Alliant Audiences are 100% based on fully permissioned PII with real purchasing histories over years – even when anonymized and/or modeled.
BRAND PROPENSITIES – brand specific based on purchase data
Subscription/DTC: Our core data is based upon continuity/subscription businesses. We know actual direct brand purchasers, categories, payment, channel preference
Personal Finance: we monitor buying behaviors over time at the Individual and Household level. Our Payment Score audiences are the best indicator of consumer’s likelihood to pay on the market.
Data Privacy
The GDPR does not currently apply to Alliant’s business. Alliant does not handle data on behalf of organizations under GDPR jurisdiction, and is therefore defined as neither a controller nor a processor. Alliant does not process, monitor the behavior, or collect personal information of EU data subjects. Nevertheless, Alliant does align with the compliance goals of GDPR, and complies with all applicable U.S. laws and private industry best-practices regarding privacy, data security, and choice.
Integrations
Frequently asked questions about Alliant
What does Alliant do?
As a leading data company Alliant delivers highly predictive custom & syndicated audiences. All sourced from a proprietary transactional database of billions of purchases and available in all DSP, DMP and MVPDs. People-based audiences that optimize marketing in any channel.
How much does Alliant cost?
The supported pricing models for Alliant’s data are available by getting in contact with them via Datarade. Get talking to a member of the Alliant team to receive custom pricing options, information about data subscription fees, and quotes for Alliant’s data offering tailored to your use case.
What kind of data does Alliant have?
Demographic Data, Credit Card Data, Travel Intent Data, Third-Party Audience Data, and 3 others
How does Alliant collect data?
With detailed performance & RFM (recency, frequency, monetary value) data, Alliant is able to identify high value audiences that are brand loyal and responsive to marketing. Alliant has a large, scalable taxonomy of quality segments that span most B2C verticals and has proven results for both direct response and branding campaigns.
What’s Alliant’s data privacy policy?
The GDPR does not currently apply to Alliant’s business. Alliant does not handle data on behalf of organizations under GDPR jurisdiction, and is therefore defined as neither a controller nor a processor. Alliant does not process, monitor the behavior, or collect personal information of EU data subjects. Nevertheless, Alliant does align with the compliance goals of GDPR, and complies with all applicable U.S. laws and private industry best-practices regarding privacy, data security, and choice.
What are the best use cases for Alliant’s data?
Targeting consumers qualified and validated based on real purchase data and proven to be responsive to brand advertising and promotional offers. Branding and DR initiatives Targeting qualified, scalable audiences Identifying responsive consumers
What platforms is Alliant integrated with?
MediaMath, The Trade Desk, DataXu, Adobe Audience Manager, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Nielsen Marketing Cloud, Oracle Data Marketplace (BlueKai), and PushSpring Audience Marketplace