AnalyticsIQ

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Data Offering

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind individuals and the decisions they make every day.

Our accurate and comprehensive consumer database, PeopleCore, provides access to data attributes you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, marketers rely on our data to fuel personalized experiences across channels.

For B2B marketers, our first-of-its-kind B2B database BusinessCore, provides unprecedented insight into not just businesses and accounts, but also individual employees. By going beyond firmographics and focusing on an employee’s role, purchasing style and communication, companies can accelerate their marketing and sales efforts while building long-standing customer relationship.

Recognized as one of the “Top 10 Most Innovative Companies in Georgia”, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists and cognitive psychologists with over 100 years of collective analytical experience.

Our fast and flexible approach makes it easy to get started using sophisticated data to grow your business.

Countries

Americas (1)
United States of America

Key Differentiators

AnalyticsIQ is the first data company to consistently blend cognitive psychology and sophisticated data science in the creation of data products.

38% of our team hold PhD’s and possess over 100 years of analytics experience.

AnalyticsIQ has data ranging from traditional demographics and interests to intent predictors and motivations on over 241 million adults and over 118 million households in the United States. We build our data at the individual and household level to ensure the finest levels of personalization.

We have a nimble team and fully own our data which means we work fast, can be flexible, and will do whatever it takes to get the job done.

Categories

B2B Marketing DataDemographic DataInterest DataB2B Contact DataIn-market & Intent DataBehavioral DataConsumer Lifestyle Data

Use Cases

AnalyticsIQ data is successfully leveraged by brands and agencies to drive better marketing across verticals including financial services, insurance, non-profit, travel, automotive, retail, and healthcare. Our data can be used across channels including direct mail, digital, social, and advanced TV.

AnalyticsIQ data is also used to provide lift and drive performance for analytics and can be used for campaign measurement.

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