AnalyticsIQ

Our data helps you know your customers like you know your friends.

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About

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind individuals and the decisions they make every day.

Our accurate and comprehensive consumer database, PeopleCore, provides access to data attributes you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, marketers rely on our data to fuel personalized experiences across channels.

For B2B marketers, our first-of-its-kind B2B database BusinessCore, provides unprecedented insight into not just businesses and accounts, but also individual employees. By going beyond firmographics and focusing on an employee’s role, purchasing style and communication, companies can accelerate their marketing and sales efforts while building long-standing customer relationship.

Recognized as one of the “Top 10 Most Innovative Companies in Georgia”, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists and cognitive psychologists with over 100 years of collective analytical experience.

Our fast and flexible approach makes it easy to get started using sophisticated data to grow your business.

Headquarter
United States of America

Data Offering

AnalyticsIQ creates two datasets, PeopleCore, our database of consumers that represents 95%+ of the US adult population and BusinessCore, our business database of employees at their business. Unique to AnalyticsIQ is in understanding the complete view of an individual which we do by linking our PeopleCore and BusinessCore files to give greater depth and insight into individuals regardless of whether they are at home or at work.

Pricing

Please contact us to learn more about pricing.

  • Yearly license
  • Usage-based

Use Cases

AnalyticsIQ data is successfully leveraged by brands and agencies to drive better marketing across verticals including financial services, insurance, non-profit, travel, automotive, retail, and healthcare. Our data can be used across channels including direct mail, digital, social, and advanced TV.

AnalyticsIQ data is also used to provide lift and drive performance for analytics and can be used for campaign measurement.

Geo Coverage

North America (1)
United States of America

Data Sources & Collection

AnalyticsIQ acquires offline data from dozens of public and opt-in sources and aggregates a proprietary file utilizing hundreds of statistical models. Completely unique to AnalyticsIQ is our use of cognitive psychology to inform our data creation. Within our Cognitive Sciences team, we have cognitive psychologists that help by crafting questions that we serve to panels of consumers and employees so that we can understand individual mindsets and create unique data that speaks to market trends.

Key Differentiators

AnalyticsIQ is the first data company to consistently blend cognitive psychology and sophisticated data science in the creation of data products.

38% of our team hold PhD’s and possess over 100 years of analytics experience.

AnalyticsIQ has data ranging from traditional demographics and interests to intent predictors and motivations on over 241 million adults and over 118 million households in the United States. We build our data at the individual and household level to ensure the finest levels of personalization.

We have a nimble team and fully own our data which means we work fast, can be flexible, and will do whatever it takes to get the job done.

Data Privacy

Please visit our Consumer Privacy page for more information.

CCPA compliant

Integrations

Logo of Adobe Audience Manager integration
Logo of adsquare integration
Logo of Datavant integration
Logo of DataXu integration
Logo of Eyeota Data Marketplace integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Lotame Data Exchange integration
Logo of MediaMath integration
Logo of Oracle Data Marketplace (BlueKai) integration
Logo of PushSpring Audience Marketplace integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration
Logo of The Trade Desk integration

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Frequently asked questions about AnalyticsIQ

What does AnalyticsIQ do?

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind individuals and the decisions they make every day. Our accurate and comprehensive consumer database, PeopleCore, provides access to data attributes you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, marketers rely on our data to fuel personalized experiences across channels. For B2B marketers, our first-of-its-kind B2B database BusinessCore, provides unprecedented insight into not just businesses and accounts, but also individual employees. By going beyond firmographics and focusing on an employee’s role, purchasing style and communication, companies can accelerate their marketing and sales efforts while building long-standing customer relationship. Recognized as one of the “Top 10 Most Innovative Companies in Georgia”, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists and cognitive psychologists with over 100 years of collective analytical experience. Our fast and flexible approach makes it easy to get started using sophisticated data to grow your business.

How much does AnalyticsIQ cost?

Please contact us to learn more about pricing.

What kind of data does AnalyticsIQ have?

Consumer Marketing Data, Consumer Lifestyle Data, Automotive Data, B2B Marketing Data, and Firmographic Data

What data does AnalyticsIQ offer?

AnalyticsIQ creates two datasets, PeopleCore, our database of consumers that represents 95%+ of the US adult population and BusinessCore, our business database of employees at their business. Unique to AnalyticsIQ is in understanding the complete view of an individual which we do by linking our PeopleCore and BusinessCore files to give greater depth and insight into individuals regardless of whether they are at home or at work.

How does AnalyticsIQ collect data?

AnalyticsIQ acquires offline data from dozens of public and opt-in sources and aggregates a proprietary file utilizing hundreds of statistical models. Completely unique to AnalyticsIQ is our use of cognitive psychology to inform our data creation. Within our Cognitive Sciences team, we have cognitive psychologists that help by crafting questions that we serve to panels of consumers and employees so that we can understand individual mindsets and create unique data that speaks to market trends.

What’s AnalyticsIQ’s data privacy policy?

Please visit our Consumer Privacy page for more information.

What are the best use cases for AnalyticsIQ’s data?

AnalyticsIQ data is successfully leveraged by brands and agencies to drive better marketing across verticals including financial services, insurance, non-profit, travel, automotive, retail, and healthcare. Our data can be used across channels including direct mail, digital, social, and advanced TV. AnalyticsIQ data is also used to provide lift and drive performance for analytics and can be used for campaign measurement.

What platforms is AnalyticsIQ integrated with?

MediaMath, The Trade Desk, DataXu, LiveRamp IdentityLink™ Data Store, Salesforce Audience Studio (fka Krux DMP), Oracle Data Marketplace (BlueKai), PushSpring Audience Marketplace, Adobe Audience Manager, Lotame Data Exchange, Eyeota Data Marketplace, adsquare, and Datavant

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