Bridge

Bridge offers a simple yet powerful way to reach real people.

Our mission is simple. We help you solve your most daunting challenge: finding your next customer.

We can connect you to your true buying audience because we already know your next customer.

While other companies merely sell data, we sell knowledge. We’ve created verified people-based profiles for the 250M people in our audience and share insights that no one else has. Because we know every person in our audience.

In a world full of endless options, we help you find your next customer. Wherever your buyer is, we are too - helping you achieve better results.

Since its founding, Fortune 500 companies, leading agencies, and fast-growing entrepreneurial businesses have trusted Bridge to build real-world custom audiences and hyper-engaged campaigns across all platforms.

Their humanized data and innovative technologies have the power to connect, convert and exceed a company’s marketing objectives.

BRIDGE CONNECT, our audience of 250M+ real people, is tied to billions of data points that help marketers and data providers understand an individual’s unique interests and behaviors.

Mobile: Once a user opts in, we collect first-party mobile data through apps on 400M+ devices.

Online: We have access to sites that collect online information through a user’s form submissions.

Offline: We’ve built a network of trusted offline partners that help source demographic and psychographic data.

Our audience profiles surpass market standards, enabling businesses to leverage our data while maintaining integrity, measure audience efficacy with advanced tools like people-based POS tracking and unlock actionable insights about customers and prospects through our ethical approach to privacy and compliance.

Over the past year, we’ve taken the following steps to ensure our database. BRIDGE CONNECT, remains the leader in permission-based, real-people data.

More People, Better Match Rates: We have achieved an average increase of over 25% in the accuracy of our postal addresses. This substantial improvement allows us to confidently assure that the consumer profiles attached to their addresses are up to date, resulting in more successful geo-targeted marketing campaigns.

More Deliverable Emails Addresses: We have implemented new and improved techniques to enhance our email addresses, resulting in better precision when it comes to consumer targeting. By leveraging these deliverable email addresses, businesses can optimize their outreach efforts and connect with their target audience more effectively.

Bigger Identity Graph: Our expanded identity graph enables seamless consumer connections by providing people-level data. We have improved the record linkage between household establishment matching (HEM) and mobile advertising IDs (MAID), as well as between MAID and HEM records. This robust identity graph lets our clients establish more meaningful connections with consumers across various touchpoints.

Better Business Data: We understand the importance of reaching the right businesses for your clients.

B2B: To facilitate accurate and efficient B2B targeting, we have enhanced our local business data, ensuring its accuracy and relevance.

Better links between people and the businesses they work for: Additionally, we have improved the linkage between individuals and the companies they work for, providing a more comprehensive understanding of consumer behavior and preferences.

More Data Points: Our taxonomy has expanded to include a broader range of interests, consumption patterns, and demographic data points. By unlocking the power of first-party data, you can gain deeper insights into your target audience and make more informed decisions about precise targeting strategies.

At our core, we remain committed to maintaining the highest standards of ethical data practices, privacy protection, and compliance. We continuously strive to uphold the trust our clients place in us and ensure that their data remains secure and utilized responsibly.

These advancements in our data offerings demonstrate our unwavering dedication to providing the most accurate, comprehensive, and actionable data available in the market. With BRIDGE CONNECT, businesses can confidently navigate the evolving landscape of customer insights and drive marketing initiatives that will yield superior results.

BRIDGE champions an ethical data collection and use framework that promotes transparency, control, and consent for consumers while enabling respected brands to provide more relevant marketing to these same people.

We collect first-party, permission-based data from mobile apps and websites, and demographic and psychographic data from offline partners. This creates a more efficient ad environment, for both marketers and consumers. Individuals may also opt-out of our data collection methodology at any time.

BRIDGE is fully compliant with the European Union General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). However, our commitment to privacy extends beyond mere compliance with existing regulations.

As proud members of the Digitial Advertising Alliance (DAA), we actively promote enhanced transparency and consumer control.