Fifty
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Fifty Data Products: APIs & Datasets
Fifty Pricing & Cost
Our pricing ranges anything from $0.80-$1.50 CPM
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About Fifty
Fifty in a Nutshell
Fifty is a technology company focused on the large-scale analysis of proprietary first-party, contextual and social data to fundamentally redefine how organisations can engage with their customers. What this enables marketers to do is:
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Understand their existing customers by segmenting them into tribes based on their online behaviours. Fifty’s highly visual and dynamic segmentation tool creates highly actionable insights enabling brands to delve deeper into what their customers care about.
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Find new customers and prospects that they may not have known about. Discovering similarities and overlaps of interests between these online-dwelling tribes.
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Allow brands to execute campaigns for their customers and prospects in a world of multiple IDs and signals. The current programmatic ecosystem is easily addressable. Crucially they are able to operate in the post-cookie worlds of the authenticated web and the anonymous web using proxy data for efficient targeting.
Geo Coverage
Data Offering
Fifty are an ‘insights first’ business, focused on revealing unique audience groups for clients through the rich lens of social follower data (‘Tribes’, top influencers, hashtags, contextual mapping, etc).
We then allow you to activate against those audiences across all Programmatic channels - We’re able to push our proprietary audience segments direct from the insights engine to any trading seat globally - seamlessly bridging the gap between planning and activation.
Featured in
Use Cases
Leverage our AI, technology and data to help you understand your customers and power advertising to best engage them. Our offering and capabilities include:
- Creating bespoke audience segmentation and creating audiences for activation
- Audience Extension for new prospecting audiences.
- Contextual Analysis and Activation
- Enrichment of 1st party data to understand the social elements of your customers
- Audience Insight
- Media, Data and Social Activation
Certifications & Associations
Data Sources & Collection
Twitter, Facebook, Instagram as well as multiple cookie & device ID aggregators
Key Differentiators
Fifty’s key differentiator is our ability to create unique audience insights through the rich lens of social media data and then activate those audiences across multiple digital channels. Seamlessly bridging the gap between planning and activation.
Data Privacy
Fifty Technology is committed to your privacy. This policy aims to explain how Fifty collects and processes, uses and protects personal data. All data we have access to will be collected, processed and protected according to existing data protection laws, including the General Data Protection Regulation and the California Consumer Privacy Act. We may change this privacy policy from time to time, due to changes in our business, technology or evolving laws, regulations or interpretations. We recommend that you consult this page from time to time in order to be aware of any updates we might make to the privacy policy.
Integrations
Frequently asked questions about Fifty
What does Fifty do?
Fifty is a technology company focused on the large scale analysis of proprietary first-party, contextual and social data to fundamentally redefine how organisations can engage with their customers.
How much does Fifty cost?
Fifty’s APIs and datasets start at $1. Get talking to a member of the Fifty team to receive custom pricing options, information about data subscription fees, and quotes for Fifty’s data offering tailored to your use case.
What kind of data does Fifty have?
Audience Data, B2C Contact Data, Brand Affinity Data, Interest-based Audience Data, and 2 others
What data does Fifty offer?
Fifty are an ‘insights first’ business, focused on revealing unique audience groups for clients through the rich lens of social follower data (‘Tribes’, top influencers, hashtags, contextual mapping, etc). We then allow you to activate against those audiences across all Programmatic channels - We’re able to push our proprietary audience segments direct from the insights engine to any trading seat globally - seamlessly bridging the gap between planning and activation.
How does Fifty collect data?
Twitter, Facebook, Instagram as well as multiple cookie & device ID aggregators
What’s Fifty’s data privacy policy?
Fifty Technology is committed to your privacy. This policy aims to explain how Fifty collects and processes, uses and protects personal data. All data we have access to will be collected, processed and protected according to existing data protection laws, including the General Data Protection Regulation and the California Consumer Privacy Act. We may change this privacy policy from time to time, due to changes in our business, technology or evolving laws, regulations or interpretations. We recommend that you consult this page from time to time in order to be aware of any updates we might make to the privacy policy.
What are the best use cases for Fifty’s data?
Leverage our AI, technology and data to help you understand your customers and power advertising to best engage them. Our offering and capabilities include: Creating bespoke audience segmentation and creating audiences for activation Audience Extension for new prospecting audiences. Contextual Analysis and Activation Enrichment of 1st party data to understand the social elements of your customers Audience Insight Media, Data and Social Activation
What platforms is Fifty integrated with?
The Trade Desk, LiveRamp IdentityLink™ Data Store, Lotame Data Exchange, Nielsen Marketing Cloud, Eyeota Data Marketplace, and Avocet