Fifty

Fifty is a technology company focused on the large-scale analysis of proprietary first-party, contextual and social data to fundamentally redefine how organisations can engage with their customers. What this enables marketers to do is:

• Understand their existing customers by segmenting them into tribes based on their online behaviours. Fifty’s highly visual and dynamic segmentation tool creates highly actionable insights enabling brands to delve deeper into what their customers care about.

• Find new customers and prospects that they may not have known about. Discovering similarities and overlaps of interests between these online-dwelling tribes.

• Allow brands to execute campaigns for their customers and prospects in a world of multiple IDs and signals. The current programmatic ecosystem is easily addressable. Crucially they are able to operate in the post-cookie worlds of the authenticated web and the anonymous web using proxy data for efficient targeting.

Fifty are an ‘insights first’ business, focused on revealing unique audience groups for clients through the rich lens of social follower data (‘Tribes’, top influencers, hashtags, contextual mapping, etc).

We then allow you to activate against those audiences across all Programmatic channels - We’re able to push our proprietary audience segments direct from the insights engine to any trading seat globally - seamlessly bridging the gap between planning and activation.

Leverage our AI, technology and data to help you understand your customers and power advertising to best engage them. Our offering and capabilities include:

• Creating bespoke audience segmentation and creating audiences for activation
• Audience Extension for new prospecting audiences.
• Contextual Analysis and Activation
• Enrichment of 1st party data to understand the social elements of your customers
• Audience Insight
• Media, Data and Social Activation

Twitter, Facebook, Instagram as well as multiple cookie & device ID aggregators

Fifty’s key differentiator is our ability to create unique audience insights through the rich lens of social media data and then activate those audiences across multiple digital channels. Seamlessly bridging the gap between planning and activation.

Fifty Technology is committed to your privacy. This policy aims to explain how Fifty collects and processes, uses and protects personal data. All data we have access to will be collected, processed and protected according to existing data protection laws, including the General Data Protection Regulation and the California Consumer Privacy Act. We may change this privacy policy from time to time, due to changes in our business, technology or evolving laws, regulations or interpretations. We recommend that you consult this page from time to time in order to be aware of any updates we might make to the privacy policy.