Fifty

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GDPR
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Contextual
Data
500+
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Fifty Data Products: APIs & Datasets

Explore Fifty’s datasets, databases, and data feeds.
A cookie-less, contextual based data set based off of social data signals that provides scalable ID-free digital audience targeting
Fifty: Aurora - Interest-based Audience Data (Europe, USA, Oceania, LATAM, Algeria) 500M social profiles icon
500M social profiles
Fifty: Aurora - Interest-based Audience Data (Europe, USA, Oceania, LATAM, Algeria) 35% match rate (HEM) icon
35% match rate (HEM)
Fifty: Aurora - Interest-based Audience Data (Europe, USA, Oceania, LATAM, Algeria) 61 countries covered icon
61 countries covered
Fifty: Aurora - Interest-based Audience Data (Europe, USA, Oceania, LATAM, Algeria) 6 years of historical data icon
6 years of historical data
Fifty are able to create bespoke audience segmentation and translate these audiences for programmatic activation.
Fifty: Audience Creation & Activation - Audience Data Service (North America, Europe, Asia) 115 countries covered icon
115 countries covered
Enrich your 1st party data CRM and identify customers with Fifty's social data analytics platform.
Fifty: 1st Party Audience Data for CRM Enrichment (Asia, Europe, North America) 115 countries covered icon
115 countries covered

Fifty Pricing & Cost

Learn about Fifty’s prices, subscription cost, and API pricing.

Our pricing ranges anything from $0.80-$1.50 CPM

Fifty’s APIs and datasets start at $1. Get talking to a member of the Fifty team to receive custom pricing options, information about data subscription fees, and quotes for Fifty’s data offering tailored to your use case.

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About Fifty

Learn more about Fifty’s data sources, use cases, and integrations.

Fifty in a Nutshell

Fifty is a technology company focused on the large-scale analysis of proprietary first-party, contextual and social data to fundamentally redefine how organisations can engage with their customers. What this enables marketers to do is:

  • Understand their existing customers by segmenting them into tribes based on their online behaviours. Fifty’s highly visual and dynamic segmentation tool creates highly actionable insights enabling brands to delve deeper into what their customers care about.

  • Find new customers and prospects that they may not have known about. Discovering similarities and overlaps of interests between these online-dwelling tribes.

  • Allow brands to execute campaigns for their customers and prospects in a world of multiple IDs and signals. The current programmatic ecosystem is easily addressable. Crucially they are able to operate in the post-cookie worlds of the authenticated web and the anonymous web using proxy data for efficient targeting.

Headquarter
United Kingdom

Geo Coverage

Africa (1)
South Africa
Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Republic of)
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic People's Republic of)
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (51)
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the former Yugoslav Republic of)
Malta
Moldova (Republic of)
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan Mayen
Sweden
Switzerland
Ukraine
United Kingdom
Åland Islands
North America (13)
Belize
Bermuda
Canada
Costa Rica
El Salvador
Greenland
Guatemala
Honduras
Mexico
Nicaragua
Panama
Saint Pierre and Miquelon
United States of America
Oceania (2)
Australia
New Zealand
South America (5)
Argentina
Brazil
Chile
Colombia
Peru

Data Offering

Fifty are an ‘insights first’ business, focused on revealing unique audience groups for clients through the rich lens of social follower data (‘Tribes’, top influencers, hashtags, contextual mapping, etc).

We then allow you to activate against those audiences across all Programmatic channels - We’re able to push our proprietary audience segments direct from the insights engine to any trading seat globally - seamlessly bridging the gap between planning and activation.

Use Cases

Leverage our AI, technology and data to help you understand your customers and power advertising to best engage them. Our offering and capabilities include:

  • Creating bespoke audience segmentation and creating audiences for activation
  • Audience Extension for new prospecting audiences.
  • Contextual Analysis and Activation
  • Enrichment of 1st party data to understand the social elements of your customers
  • Audience Insight
  • Media, Data and Social Activation

Certifications & Associations

Logo of IAB Europe GDPR Transparency & Consent Framework certification
Logo of IAB - Interactive Advertising Bureau certification

Data Sources & Collection

Twitter, Facebook, Instagram as well as multiple cookie & device ID aggregators

Key Differentiators

Fifty’s key differentiator is our ability to create unique audience insights through the rich lens of social media data and then activate those audiences across multiple digital channels. Seamlessly bridging the gap between planning and activation.

Data Privacy

Fifty Technology is committed to your privacy. This policy aims to explain how Fifty collects and processes, uses and protects personal data. All data we have access to will be collected, processed and protected according to existing data protection laws, including the General Data Protection Regulation and the California Consumer Privacy Act. We may change this privacy policy from time to time, due to changes in our business, technology or evolving laws, regulations or interpretations. We recommend that you consult this page from time to time in order to be aware of any updates we might make to the privacy policy.

CCPA compliant
GDPR compliant

Integrations

Logo of Eyeota Data Marketplace integration
Logo of LiveRamp IdentityLink™ Data Store integration
Logo of Lotame Data Exchange integration
Logo of Nielsen Marketing Cloud integration
Logo of The Trade Desk integration

What are you looking for?

Frequently asked questions about Fifty

What does Fifty do?

Fifty is a technology company focused on the large scale analysis of proprietary first-party, contextual and social data to fundamentally redefine how organisations can engage with their customers.

How much does Fifty cost?

Fifty’s APIs and datasets start at $1. Get talking to a member of the Fifty team to receive custom pricing options, information about data subscription fees, and quotes for Fifty’s data offering tailored to your use case.

What kind of data does Fifty have?

Interest Data, Brand Affinity Data, Audience Data, Social Media Data, and 3 others

What data does Fifty offer?

Fifty are an ‘insights first’ business, focused on revealing unique audience groups for clients through the rich lens of social follower data (‘Tribes’, top influencers, hashtags, contextual mapping, etc). We then allow you to activate against those audiences across all Programmatic channels - We’re able to push our proprietary audience segments direct from the insights engine to any trading seat globally - seamlessly bridging the gap between planning and activation.

How does Fifty collect data?

Twitter, Facebook, Instagram as well as multiple cookie & device ID aggregators

What’s Fifty’s data privacy policy?

Fifty Technology is committed to your privacy. This policy aims to explain how Fifty collects and processes, uses and protects personal data. All data we have access to will be collected, processed and protected according to existing data protection laws, including the General Data Protection Regulation and the California Consumer Privacy Act. We may change this privacy policy from time to time, due to changes in our business, technology or evolving laws, regulations or interpretations. We recommend that you consult this page from time to time in order to be aware of any updates we might make to the privacy policy.

What are the best use cases for Fifty’s data?

Leverage our AI, technology and data to help you understand your customers and power advertising to best engage them. Our offering and capabilities include: Creating bespoke audience segmentation and creating audiences for activation Audience Extension for new prospecting audiences. Contextual Analysis and Activation Enrichment of 1st party data to understand the social elements of your customers Audience Insight Media, Data and Social Activation

What platforms is Fifty integrated with?

The Trade Desk, LiveRamp IdentityLink™ Data Store, Lotame Data Exchange, Nielsen Marketing Cloud, Eyeota Data Marketplace, and Avocet