Hitwise
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About Hitwise
Hitwise in a Nutshell
Hitwise is a data and analytics company with nearly 20 years of experience working with brands and agencies to deliver competitive intelligence and audience analysis. We specialize in digital intent data. Our core data asset is an opt-in digital panel of 8M+ consumers on whom we see 100% of their search and website behavior. Leveraging website visitation and search engine keywords, Hitwise delivers syndicated and custom segments fueled by observed digital intent signals.
Hitwise provides marketers unique insights based on the largest sample of internet behavior and consumer attitudes—revealing the audiences, search terms, and traffic sources that they need to get a competitive edge. Marketers use Hitwise’s powerful audience modelling and activation technology to segment and target their prospective customers.
Hitwise is division of Connexity, Inc. which is headquartered in Los Angeles and offers services in the United States, the United Kingdom, Australia, France & Germany.
Data Offering
Data Sources & Collection
Hitwise is a very unique offering and we don’t have direct competitors creating audiences in the way we do. The flexibility of our Audience View segment builder allows our audiences to use a unique combination of behavioral signals. We see the full online presence of the users in our panel, including all site visitation, purchase activity and search activity on major search engines, so we can create holistic and relevant audiences.
Key Differentiators
Hitwise is a data and analytics company with nearly 20 years of experience working with brands and agencies to deliver competitive intelligence and audience analysis. We specialize in digital intent data. Our core data asset is an opt-in digital panel of 8M+ consumers on whom we see 100% of their search and website behavior. Leveraging website visitation and search engine keywords, Hitwise delivers syndicated and custom segments fueled by observed digital intent signals.
Integrations
Frequently asked questions about Hitwise
What does Hitwise do?
Hitwise is a data and analytics company with nearly 20 years of experience working with brands and agencies to deliver competitive intelligence and audience analysis. We specialize in digital intent data. Our core data asset is an opt-in digital panel of 8M+ consumers on whom we see 100% of their search and website behavior. Leveraging website visitation and search engine keywords, Hitwise delivers syndicated and custom segments fueled by observed digital intent signals. Hitwise provides marketers unique insights based on the largest sample of internet behavior and consumer attitudes—revealing the audiences, search terms, and traffic sources that they need to get a competitive edge. Marketers use Hitwise’s powerful audience modelling and activation technology to segment and target their prospective customers. Hitwise is division of Connexity, Inc. which is headquartered in Los Angeles and offers services in the United States, the United Kingdom, Australia, France & Germany.
How much does Hitwise cost?
The supported pricing models for Hitwise’s data are available by getting in contact with them via Datarade. Get talking to a member of the Hitwise team to receive custom pricing options, information about data subscription fees, and quotes for Hitwise’s data offering tailored to your use case.
What kind of data does Hitwise have?
Demographic Data, Brand Affinity Data, Consumer Behavior Data, and Consumer Data
How does Hitwise collect data?
Hitwise is a very unique offering and we don’t have direct competitors creating audiences in the way we do. The flexibility of our Audience View segment builder allows our audiences to use a unique combination of behavioral signals. We see the full online presence of the users in our panel, including all site visitation, purchase activity and search activity on major search engines, so we can create holistic and relevant audiences.
What platforms is Hitwise integrated with?
Adobe Audience Manager and Salesforce Audience Studio (fka Krux DMP)