inmarket

Since 2010, inMarket has helped thousands of organizations leverage SDK-derived, opt-in consumer data to better understand who consumers are, why they make decisions, and how best to reach them.

Data Licensing is InMarket’s solution providing clients with comprehensive access to intelligence - at scale - to drive more informed decisions and results using location and purchase intelligence.

Precise location data: Powered by over +230M devices in our pool. All location data is sourced from publisher SDKs via a combination of our own proprietary SDK, publisher SDK aggregators, and direct publisher partnerships.

We are the fastest-growing company in our space and have doubled down on our commitment to offering unmatched customer service and continued product innovation to provide the most robust suite of solutions.

InMarket Visitation View. Includes POI level location data shows foot traffic as well as what types of brands consumers interact with at specific locations as stores and lockdowns ease. InMarket’s audiences, demographics, and purchase data can also be added into the data.

Why choose InMarket?

Well-resourced and growing With more than 220 employees powering our organization, we are the fastest-growing company in our space and have doubled down on our commitment to offering unmatched customer service and continued product innovation to provide the most robust suite of solutions

Precise location data: Powered by 228M MAUs, encompassing 80% of the US population. 100%. All location data is sourced from publisher SDKs via a combination of our own proprietary SDK, publisher SDK aggregators, and direct publisher partnerships.

Third-party validation InMarket is the only company to be comScore verified for accuracy, and the only company to be verified by an independent third-party industry leader. Their evaluation validated the accuracy of our location data contextualization processes, our visit metrics methodology, and the robustness of our data hygiene practices, with a 99.6% accuracy rate in identifying consumer locations against Comscore’s verification panel. We are the first & only provider to be certified for both accuracy and precision by Location Sciences

Deterministic Approach to Visit Identification: In comparison to other probabilistic approaches to identifying a consumer visit, our in-house cartography team has built a comprehensive POI database utilizing verified polygon boundaries to measure brand visitation. We only verify a visit if we know a consumer entered a specified location. In addition, our massive scale enables us to build 1:1 deterministic control to exposed groups for attribution measurement – real people, never modeled.

iOS 14: What IDFA changes Means for InMarket: Our app publisher network has always offered strong value propositions resulting in multiple user consents (always-on location, precise location, push notifications, and now IDFA). The scale including owned & operated apps provide abundance even with reductions. The significant scale of our partner data set limits the potential interruption of IDFA loss. our owned & operated apps provide strong value propositions for users to opt-in and to understand user behaviors across the network via the InMarket id. Our patented household graph can uniquely extend scale across products by identifying clusters of devices within the same household, attributes can be applied from one device to all devices within a household, creating an additional scale of data for audience segments, insights, and measurement. We’ve seen a 22% increase in iOS devices traffic since the 14.5.1 launch (as of May 21, 2021)

InMarket Media LLC (“InMarket,” “we,” “us,” or “our”) is committed to honoring the privacy rights and respecting the privacy decisions of individuals. We believe you deserve to understand and make choices about how your data is used.

This Privacy Policy explains how InMarket collects, uses, and may sell or disclose personal information that we receive when you use our Services. Our “Services” means our mobile applications, third party mobile applications that incorporate our software development kit (“SDK”), our advertising platform (including our demand side platform), our technology, our websites, and our related services. “Third Party Partners” are companies who use our Services, such as publishers who integrate our Services into their mobile applications. We require our Third Party Partners to comply with all applicable laws and regulations, including applicable privacy laws.

InMarket is a proud member of the Network Advertising Initiative (NAI).