Mobile Platform & SDK

Location Data


Using our Mobile Platform, you can gain valuable insights about your users offline behaviour and your competitors’ local influence. Thanks to geolocation data analytics, retailers can optimise their print and advertising distribution and activate users of potentially highest value. Mobile Platform covers 3 main aspects of mobile app management:

  1. User activation - push notification campaigns,
  2. User segmentation - based on in-app and offline events,
  3. User analytics - leveraging both online and offline data.
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