The semantic, non-categorizing and unfiltered approach to user profiling provides a maximum degree of detailed information for greatest flexibility in generating any target with high accuracy and reach. A Semasio user profile is a large, weighted keyword cloud of the most important terms and phrases in the internet pages consumed by each user. The entire analytical process is user-centered and functions by means of machine-learning-based natural language processing. No pre-categorization or hypotheses necessary.
Data CategoriesDemographic Data Interest Data Brand Affinity Data Behavioral Data Consumer Lifestyle Data Semantic Website Data
Scale and Scope:
With competitive cookie counts we cover high percentages of the internet population in most countries. Additionally, the vast amount of information points per user allows us to not only create very distinct and granular target audiences, but also to reach the highest possible score of users per target.
Flexibility and Agility:
Whether you want the easy “off-the-shelf” standard segment to boost your campaigns for a low fare, or a custom built segment upon request ([email protected]). With a custom request you are insured to have exclusive use of the data segment - accessible within days.
The content of every website visited is analyzed semantically. Concretely this means that a machine learned process identifies significant keywords in the content of a website by comparing it to a language model. When a user visits a website the respective significant keywords get added to their user profile. As a result, all user profiles from the users we obtain from our data providers consist of a huge keyword cloud, representing their surfing behavior and allowing for very detailed audience generation.
Please find our privacy statement following this link: http://www.semasio.com/privacy-policy/
Bundesverband Digitale Wirtschaft (BVDW) e.V.
IAB Europe GDPR Transparency & Consent Framework
Network Advertising Initiative (NAI)
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