Semasio

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About

The semantic, non-categorizing and unfiltered approach to user profiling provides a maximum degree of detailed information for greatest flexibility in generating any target with high accuracy and reach. A Semasio user profile is a large, weighted keyword cloud of the most important terms and phrases in the internet pages consumed by each user. The entire analytical process is user-centered and functions by means of machine-learning-based natural language processing. No pre-categorization or hypotheses necessary.

Headquarter
Germany

Data Offering

Semantic Audiences (standard and customised)
Look-a-like-modelling
Sociodemographic data (derived from a deterministic seed audience)
Contextual targeting
Contextual reach extension
Brand fit / Brand suitable

Pricing

EMEA

  • Classic Extended Segments CPM 0.50 €
  • Custom Audiences Segments CPM 1.50 €

ROW

  • Classic Extended Segments CPM 1.00 $
  • Custom Audiences Segments CPM tdb $

Use Cases

Geo Coverage

Europe (17)
Austria
Belgium
Denmark
Estonia
Finland
France
Germany
Greece
Ireland
Latvia
Lithuania
Netherlands
Norway
Spain
Sweden
Switzerland
United Kingdom
North America (3)
Canada
Mexico
United States of America
Oceania (2)
Australia
New Zealand

Certifications & Associations

Logo of Bundesverband Digitale Wirtschaft (BVDW) e.V. certification
Logo of ePrivacyseal certification
Logo of IAB Europe GDPR Transparency & Consent Framework certification
Logo of Network Advertising Initiative (NAI) certification

Data Sources & Collection

The content of every website visited is analysed semantically. A machine learned process identifies significant keywords in the content of a website. As a result, Semasio offers audiences (cookie-based) or contextual targeting (cookie-free).

Key Differentiators

Scale and Scope:
With competitive cookie counts we cover high percentages of the internet population in most countries. Additionally, the vast amount of information points per user allows us to not only create very distinct and granular target audiences, but also to reach the highest possible score of users per target.

Flexibility and Agility:
Whether you want the easy “off-the-shelf” standard segment to boost your campaigns for a low fare, or a custom built segment upon request ([email protected]). With a custom request you are insured to have exclusive use of the data segment - accessible within days.

Data Privacy

Please find our privacy statement following this link: http://www.semasio.com/privacy-policy/

Integrations

Logo of Active Agent integration
Logo of Adform integration
Logo of ADITION technologies AG integration
Logo of Adobe Audience Manager integration
Logo of adsquare integration
Logo of Amobee integration
Logo of AppNexus Data Marketplace integration
Logo of Google Marketing Platform integration
Logo of MediaMath integration
Logo of Nielsen Marketing Cloud integration
Logo of Salesforce Audience Studio (fka Krux DMP) integration
Logo of The Trade Desk integration

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Frequently asked questions about Semasio

What does Semasio do?

leader in cookie-based and cookie-free semantic targeting solutions and analytics

How much does Semasio cost?

EMEA Classic Extended Segments CPM 0.50 € Custom Audiences Segments CPM 1.50 € ROW Classic Extended Segments CPM 1.00 $ Custom Audiences Segments CPM tdb $

What kind of data does Semasio have?

Third-Party Audience Data, Demographic Data, Semantic Website Data, Brand Affinity Data, and Consumer Behavior Data

What data does Semasio offer?

Semantic Audiences (standard and customised) Look-a-like-modelling Sociodemographic data (derived from a deterministic seed audience) Contextual targeting Contextual reach extension Brand fit / Brand suitable

How does Semasio collect data?

The content of every website visited is analysed semantically. A machine learned process identifies significant keywords in the content of a website. As a result, Semasio offers audiences (cookie-based) or contextual targeting (cookie-free).

What’s Semasio’s data privacy policy?

Please find our privacy statement following this link: http://www.semasio.com/privacy-policy/

What platforms is Semasio integrated with?

AppNexus Data Marketplace, Google Marketing Platform, Amobee, MediaMath, adsquare, Active Agent, The Trade Desk, Adform, Salesforce Audience Studio (fka Krux DMP), Nielsen Marketing Cloud, Adobe Audience Manager, and ADITION technologies AG

What do you need?