Sirdata
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About Sirdata
Sirdata in a Nutshell
Sirdata is a self-service, third party data-collecting platform that specializes in the collection of behavioural data, predictive targeting and selling of audience segments. Sirdata enables publishers to increase their income by taking advantage of Web users’ digital imprints including behaviours, interests and habits, and advertisers to provide targeted and relevant advertisements to their consumers.
Data Offering
Use Cases
SirData provides data that its advertising partners and clients can use to deliver targeted messaging to the appropriate population, and create strategic marketing and advertising campaigns across RTB platforms. There are over 350 categories of data segments that can be used for:
- (P)re-targeting
- Re-targeting
- The “Look-alike”
- The “Act-alike”
Certifications & Associations
Data Sources & Collection
Sirdata currently collects online data in eight countries (Brazil, Canada, France, Germany, Italy, Spain, UK and the U.S.). The company collects anonymous data from mid-range publishers. The primary goal is to capitalize on the data collection of publishers that attract 10,000 through 400,000 monthly unique visitors. Using publisher’s tags, the scoring system allows Sirdata to track their data, and make key matches to anticipate the actions and intentions of purchasing online.
Data Privacy
Integrations
Frequently asked questions about Sirdata
What does Sirdata do?
Sirdata is a self-service, third party data-collecting platform that specializes in the collection of behavioural data, predictive targeting and selling of audience segments. Sirdata enables publishers to increase their income by taking advantage of Web users’ digital imprints including behaviours, interests and habits, and advertisers to provide targeted and relevant advertisements to their consumers.
How much does Sirdata cost?
The supported pricing models for Sirdata’s data are available by getting in contact with them via Datarade. Get talking to a member of the Sirdata team to receive custom pricing options, information about data subscription fees, and quotes for Sirdata’s data offering tailored to your use case.
What kind of data does Sirdata have?
Interest Data, Semantic Website Data, Consumer Behavior Data, Audience Data, and 2 others
How does Sirdata collect data?
Sirdata currently collects online data in eight countries (Brazil, Canada, France, Germany, Italy, Spain, UK and the U.S.). The company collects anonymous data from mid-range publishers. The primary goal is to capitalize on the data collection of publishers that attract 10,000 through 400,000 monthly unique visitors. Using publisher’s tags, the scoring system allows Sirdata to track their data, and make key matches to anticipate the actions and intentions of purchasing online.
What are the best use cases for Sirdata’s data?
SirData provides data that its advertising partners and clients can use to deliver targeted messaging to the appropriate population, and create strategic marketing and advertising campaigns across RTB platforms. There are over 350 categories of data segments that can be used for: (P)re-targeting Re-targeting The “Look-alike” The “Act-alike”
What platforms is Sirdata integrated with?
The Trade Desk, AppNexus Data Marketplace, Verizon Media - Oath, SmartAdServer, Adobe Audience Manager, Lotame Data Exchange, Nielsen Marketing Cloud, Oracle Data Marketplace (BlueKai), Freewheel, DV360 (DBM), and Google Ad Manager