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Data Offering

StartApp is a mobile media and 1st party data company that enables partners to turn data into fulfilling mobile moments. By creating innovative ways of exploring mobile users’​ intents and behaviors, and being smarter about responding to these factors, we help our partners optimize and better execute their strategies.

StartApp partners with over 700,000 applications, reaching 1 billion MAUs worldwide. Founded in 2010, the company is headquartered in New York with offices around the world.

Through a foundation of first-party mobile data assets, publisher integrations on a global scale, and a comprehensive suite of data-backed solutions, SODA will work for you to analyze and deliver the most accurate and relevant data & insights, make the right business decisions in real-time, and enhance your ongoing business strategies.

Data Categories

Interest Data Location Data Audience Data Demographic Data Behavioral Data Telecom Data Social Media Data Consumer Lifestyle Data Mobile App Usage Data

Key Differentiators

1st party data: all data is sourced from our proprietary SDK
We do not buy data from any other sources
On the other hand, we supply our data to many other data players to help them fulfill their products. This includes Zeotap, Factual, Foursquare, Gravy, Groundtruth, Tapad, Drawbridge, Crosswise, Bluekai, Lotame and more.

Scale: over 1 billion users worldwide; about 225M users in the US. We can provide audiences and raw data in any country needed.

Multitude of signals: we move well beyond targeting by only apps. Our SDK identifies users by apps, location, Bluetooth device connectivity, device make and model, cell network, device language, WiFi, cell signal strength, demo and more. We use a combination of signals when applicable to deliver a complete look at our your target audiences.

Data Sources

Only 1 source!
The sole source of data is our proprietary SDK that sits on over 750,000 apps!

Use Cases

Telco, Travel, Media/Entertainment, Gaming, Device Ownership, App Ownership, Location, Consumer Technology, Lifestyles, Demo, Finance, and more.

Countries

Africa (58)
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African R...
Chad
Comoros
Congo
Congo (Democratic...
Côte d'Ivoire
Djibouti
Egypt
Equatorial Guinea
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Mayotte
Morocco
Mozambique
Namibia
Niger
Nigeria
Réunion
Rwanda
Saint Helena, Asc...
Sao Tome and Prin...
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Swaziland
Tanzania, United ...
Togo
Tunisia
Uganda
Western Sahara
Zambia
Zimbabwe
Americas (55)
Anguilla
Antigua and Barbuda
Argentina
Aruba
Bahamas
Barbados
Belize
Bermuda
Bolivia (Plurinat...
Bonaire, Sint Eus...
Brazil
Canada
Cayman Islands
Chile
Colombia
Costa Rica
Cuba
Curaçao
Dominica
Dominican Republic
Ecuador
El Salvador
Falkland Islands ...
French Guiana
Greenland
Grenada
Guadeloupe
Guatemala
Guyana
Haiti
Honduras
Jamaica
Martinique
Mexico
Montserrat
Nicaragua
Panama
Paraguay
Peru
Puerto Rico
Saint Barthélemy
Saint Kitts and N...
Saint Lucia
Saint Martin (Fre...
Saint Pierre and ...
Saint Vincent and...
Sint Maarten (Dut...
Suriname
Trinidad and Tobago
Turks and Caicos ...
United States of ...
Uruguay
Venezuela (Boliva...
Virgin Islands (B...
Virgin Islands (U...
Asia (51)
Afghanistan
Armenia
Azerbaijan
Bahrain
Bangladesh
Bhutan
Brunei Darussalam
Cambodia
China
Cyprus
Georgia
Hong Kong
India
Indonesia
Iran (Islamic Rep...
Iraq
Israel
Japan
Jordan
Kazakhstan
Korea (Democratic...
Korea (Republic of)
Kuwait
Kyrgyzstan
Lao People's Demo...
Lebanon
Macao
Malaysia
Maldives
Mongolia
Myanmar
Nepal
Oman
Pakistan
Palestine, State of
Philippines
Qatar
Saudi Arabia
Singapore
Sri Lanka
Syrian Arab Republic
Taiwan, Province ...
Tajikistan
Thailand
Timor-Leste
Turkey
Turkmenistan
United Arab Emirates
Uzbekistan
Vietnam
Yemen
Europe (51)
Åland Islands
Albania
Andorra
Austria
Belarus
Belgium
Bosnia and Herzeg...
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Faroe Islands
Finland
France
Germany
Gibraltar
Greece
Guernsey
Holy See
Hungary
Iceland
Ireland
Isle of Man
Italy
Jersey
Latvia
Liechtenstein
Lithuania
Luxembourg
Macedonia (the fo...
Malta
Moldova (Republic...
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
Romania
Russian Federation
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard and Jan ...
Sweden
Switzerland
Ukraine
United Kingdom
Oceania (25)
American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia (Feder...
Nauru
New Caledonia
New Zealand
Niue
Norfolk Island
Northern Mariana ...
Palau
Papua New Guinea
Pitcairn
Samoa
Solomon Islands
Tokelau
Tonga
Tuvalu
Vanuatu
Wallis and Futuna
Other countries (9)
Antarctica
Bouvet Island
British Indian Oc...
Christmas Island
Cocos (Keeling) I...
French Southern T...
Heard Island and ...
South Georgia and...
United States Min...

Delivery

Transfer methods 2/6

Cloud Storage, API (pull)

Data formats 2/5

Raw, CSV

Privacy

Privacy Considerations

Certifications

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ePrivacyseal

Integrations

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