suburbia

Optimized for quick response

Get Intro

About

Suburbia believes alternative data can unlock valuable insights for better decisions. The company gathers point-of-sale transactions, transforming vast amounts of data into fast and reliable intelligence. Founded in 2018 and headquartered in Amsterdam, Suburbia is backed by ING. For more information, please visit https://suburbia.io

Headquarter
Netherlands

Data Offering

Brand DataCPG DataPoint-of-Sale (POS) DataReceipt DataAlternative Data

Pricing

Monthly subscription fee depending on dataset(s), contact us for more information on pricing

Use Cases

Our data can reveal:

  • Which brands or products are trending
  • Performance of publicly listed and private corporations based on revenue of brands/products
  • Markets where brands or products are popular, by country or city
  • Pricing of products by country or city
  • Basket composition showing which items are most frequently purchased together
  • Signals for quarterly earnings modelling

Geo Coverage

Europe (6)
Belgium
France
Germany
Netherlands
Spain
Switzerland

Data Sources & Collection

Point-of-sale (POS) transactions from POS suppliers and other companies in the payments industry

Key Differentiators

  • We partner with companies in the payments ecosystem to collect point-of-sale transactions across Europe, so that we can also capture cash payments - which are still a dominant form of payment in some countries like Germany
  • We don’t depend on a panel of opt-in users, resulting in greater accuracy and insights.
  • We capture receipt line level data so while credit card transaction data reveals where consumers are shopping, we can show exactly which products consumers are buying. We offer product-level granularity to EAN-level, e.g. item names, pricing, product categories, tickers, and more
  • Daily updates
  • We are backed by European banking giant ING, which means we follow strict compliance procedures and processes

Data Privacy

What do you need?