Verto Analytics
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Verto Analytics Data Products: APIs & Datasets
Verto Analytics Pricing & Cost
Data feed pricing is based on a number of factors including reporting cadence, number of panelists, and files received.
Please reach out with your specific need for more details.
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About Verto Analytics
Verto Analytics in a Nutshell
Verto operates a US-based panel whose members opt-in to passive metering across all their eligible devices – smartphones, tablets, laptops, and desktop computers. This single-source database is unique to Verto; no other behavioral analytics company has the ability to measure consumer behavior across multiple devices with this level of depth.
Geo Coverage
Data Offering
Verto Data Feed gives you the ability to push event- and user-level, time-stamped contextual data directly to your data analytics and business intelligence systems.
Using our opt-in metering technology, we provide best-in-class views into internet click-streams, application use, view time and audio time, search activity and terms, travel locations, and robust e-commerce information across a variety of sites and apps.
Use Cases
Some of the largest technology, media, research, and brand clients in the U.S. use Verto to get a holistic, single-source view on consumer and audience behavior. Clients like Google and McKinsey have used our cross-device click-streams, app sessions, foot traffic, video streaming, searches, and online conversions.
Our Partners Leverage Verto Data to:
- Fill gaps in the customer journey
- Make strategic business decisions
- Build accurate competitive intelligence models
- Benchmark competitors and profile audiences
- Augment passively-collected behavioral data insights with quantitative surveys and qualitative focus groups
Data Sources & Collection
Verto has a proprietary, cross-device panel made up of 24,000 people, who’ve opted-in to install passive meters across all their eligible devices – smartphones, tablets, laptops, and desktop computers.
Key Differentiators
The Verto single-source database is unique as no other behavioral analytics company has the ability to track consumer behavior across multiple devices with this level of depth. It gives us the exclusive ability to passively capture a breadth of behaviors. We enrich these insights with behavioral analysis and custom surveys.
What makes us unique:
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Data Quality
Best-in-class views into internet click-streams, application use, view time, search activity and terms, travel locations, and robust e-commerce information across a variety of sites and apps -
Panel Transparency and Retention
We work closely with our community panels to inform them on the how and why behind our data collection. This strong and collaborative relationship results in an average panelist retention of 9 months -
Survey and Focus Group Eligible
The passive data we collect can be directly connected to claimed attitudes and feelings collected from quantitative surveys and qualitative focus groups
Data Privacy
All Verto panelists agree to our privacy policy when signing up. Our privacy policy clearly defines both the personal information we collect, as well as the data collected by our metering technology.
We provide our panelist multiple protections and options to limit this sharing, including:
- The opportunity to know what data we have on record for them
- The opportunity to have incomplete, incorrect, outdated, or unnecessary personal data corrected, deleted, or updated
- The opportunity to opt-out of receiving electronic direct marketing communications from us
- The opportunity to leave the panel
- Clear instructions on how to reset cookies or ad IDs on their devices
- The opportunity to limit or prevent our data sharing with clients
Frequently asked questions about Verto Analytics
What does Verto Analytics do?
Verto is a single-source, cross-device clickstream and app data provider. Verto’s longitudinal data feeds give you the ability to push event and user-level, time-stamped behavioral data directly to your data analytics and business intelligence systems.
How much does Verto Analytics cost?
The supported pricing models for Verto Analytics’ data are available by getting in contact with them via Datarade. Verto Analytics offers free samples for individual data requirements. Get talking to a member of the Verto Analytics team to receive custom pricing options, information about data subscription fees, and quotes for Verto Analytics’ data offering tailored to your use case.
What kind of data does Verto Analytics have?
Web Data, App Usage Data, Web Traffic Data, and App Session Data
What data does Verto Analytics offer?
Verto Data Feed gives you the ability to push event- and user-level, time-stamped contextual data directly to your data analytics and business intelligence systems. Using our opt-in metering technology, we provide best-in-class views into internet click-streams, application use, view time and audio time, search activity and terms, travel locations, and robust e-commerce information across a variety of sites and apps.
How does Verto Analytics collect data?
Verto has a proprietary, cross-device panel made up of 24,000 people, who’ve opted-in to install passive meters across all their eligible devices – smartphones, tablets, laptops, and desktop computers.
What’s Verto Analytics’ data privacy policy?
All Verto panelists agree to our privacy policy when signing up. Our privacy policy clearly defines both the personal information we collect, as well as the data collected by our metering technology. We provide our panelist multiple protections and options to limit this sharing, including: The opportunity to know what data we have on record for them The opportunity to have incomplete, incorrect, outdated, or unnecessary personal data corrected, deleted, or updated The opportunity to opt-out of receiving electronic direct marketing communications from us The opportunity to leave the panel Clear instructions on how to reset cookies or ad IDs on their devices The opportunity to limit or prevent our data sharing with clients
What are the best use cases for Verto Analytics’ data?
Some of the largest technology, media, research, and brand clients in the U.S. use Verto to get a holistic, single-source view on consumer and audience behavior. Clients like Google and McKinsey have used our cross-device click-streams, app sessions, foot traffic, video streaming, searches, and online conversions. Our Partners Leverage Verto Data to: Fill gaps in the customer journey Make strategic business decisions Build accurate competitive intelligence models Benchmark competitors and profile audiences Augment passively-collected behavioral data insights with quantitative surveys and qualitative focus groups