What a Location
Optimized for quick response
What a Location Pricing & Cost
Our customers pay a one-time fee per location. This package includes all historical data beginning from 2019 until the currently available quarter of this year. Optional you can update the data set once per new quarter if needed.
What a Location Reviews
Your Review
There are not enough reviews and ratings for What a Location at the moment. Have you worked with What a Location? You can help other data professionals better understand What a Location’s data products and services by leaving a review now.
What a Location Competitors & Alternatives
About What a Location
What a Location in a Nutshell
The better we understand the way we move, the better we can help retailers.
WHAT A LOCATION! offers the most advanced insights on human mobility based on cutting-edge data science, capturing billions of signals every day from cell towers.
We all always have our smartphones with us - and the cellular signal is the only consistently reliable data point on people’s mobility. Cell towers receive radio signals from every cell phone throughout the day - regardless of the device model and the apps used.
We work with leading telecom companies and data partners to capture information about people’s geographical locations, movement habits, and demographics, all completely anonymized and aggregated.
Our software gives our customers an enormous advantage in getting a comprehensive and accurate understanding of pedestrians in certain areas.
We believe in unlocking the power of data to change the cities we live in, solve real-world problems and enhance people’s lives.
Data Offering
WHAT A LOCATION! enables decisions based on the most precise, most comprehensive, and most up-to-date indicator of people’s mobility: their mobile devices. In 26 German cities, you can analyze foot traffic data in zones with a radius of only 32m. These foot traffic data are enriched with further demographic information of pedestrians. On top of that, we deliver exact data about dynamic catchment areas.
Featured in
Use Cases
Our retail industry customers mostly use our software to optimize their expansion or portfolio management and to understand the impact of the footfall and demographics due to COVID-19. Consulting companies use us to validate your statements in location analyzes with our data.
Data Sources & Collection
WHAT A LOCATION! works directly with mobile operators and European partners to ensure the most significant possible sample of mobility data based on mobile devices. We are currently analyzing data from 2/3 of all cell phones in the German market.
Key Differentiators
Currently, no other company in Germany can deliver data sets like WHAT A LOCATION! does. We can provide data from the pre-COVID period until today (2019-2021) to provide our customers with the most significant analysis impact.
Frequently asked questions about What a Location
What does What a Location do?
WHAT A LOCATION! enables decisions based on the most precise, most comprehensive, and most up-to-date indicator of people’s mobility: their mobile devices. The cellular signal is the only consistently reliable data point on people’s mobility - regardless of the device model and the apps used.
How much does What a Location cost?
The supported pricing models for What a Location’s data are available by getting in contact with them via Datarade. Get talking to a member of the What a Location team to receive custom pricing options, information about data subscription fees, and quotes for What a Location’s data offering tailored to your use case.
What kind of data does What a Location have?
Foot Traffic Data, Mobility Data, Visit Data, and Aggregated Foot Traffic Data
What data does What a Location offer?
WHAT A LOCATION! enables decisions based on the most precise, most comprehensive, and most up-to-date indicator of people’s mobility: their mobile devices. In 26 German cities, you can analyze foot traffic data in zones with a radius of only 32m. These foot traffic data are enriched with further demographic information of pedestrians. On top of that, we deliver exact data about dynamic catchment areas.
How does What a Location collect data?
WHAT A LOCATION! works directly with mobile operators and European partners to ensure the most significant possible sample of mobility data based on mobile devices. We are currently analyzing data from 2/3 of all cell phones in the German market.
What are the best use cases for What a Location’s data?
Our retail industry customers mostly use our software to optimize their expansion or portfolio management and to understand the impact of the footfall and demographics due to COVID-19. Consulting companies use us to validate your statements in location analyzes with our data.