Create Audiences & Activate

by zeotap

Description

  • Create audience segments from the data collected or the combination of 1st and zeotap’s 3rd party data – including ID-verified socio demo, raw app usage, and purchase data
  • Create deterministic cross-channel lookalikes and extensions
  • Suppress 1st party data segments for acquisition marketing initiatives
  • Activate the created segments across channels through direct integrations with major technological platforms such as DSPs and DMPs
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