B2B Marketing

Data-driven B2B marketing refers to a personalised and scaled communication between businesses. Common data types in B2B marketing include intent data, contact data, and firmographics. Companies participating in data driven marketing experience better ROI and engagement.
Our Data Partners
KIA Biz's B2B Global Marketing Data for ABM, Email Marketing, Digital Marketing, and for all Outreach activities 100M Records icon
100M Records
KIA Biz's B2B Global Marketing Data for ABM, Email Marketing, Digital Marketing, and for all Outreach activities 100% Accurate icon
100% Accurate
KIA Biz's B2B Global Marketing Data for ABM, Email Marketing, Digital Marketing, and for all Outreach activities 218 countries covered icon
218 countries covered
We specialise in B2B Marketing Data with 100% Accuracy essential for all outreach activities
Marketing Directors and Decision-Makers, CMOs USA | B2B Data by Every Market Media (1.2M records) 1.38M Direct Dial Telephone icon
1.38M Direct Dial Telephone
Marketing Directors and Decision-Makers, CMOs USA | B2B Data by Every Market Media (1.2M records) 100% Email Populated icon
100% Email Populated
Marketing Directors and Decision-Makers, CMOs USA | B2B Data by Every Market Media (1.2M records) USA covered icon
USA covered
Marketing Directors and Decision-Makers are the branding masterminds, responsible for developing a company’s brand awareness and driving effective marketing ...
Slintel B2B Marketing Data: Worldwide Coverage, 17M+ Companies 100B Data Points icon
100B Data Points
Slintel B2B Marketing Data: Worldwide Coverage, 17M+ Companies 85% Accuracy icon
85% Accuracy
Slintel B2B Marketing Data: Worldwide Coverage, 17M+ Companies 249 countries covered icon
249 countries covered
Slintel, the leader in B2B Marketing Data and in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their tar...
Success Attribution for marketing agencies by catsAi 5K Analysis lines icon
5K Analysis lines
Success Attribution for marketing agencies by catsAi 100% Product, Location and Date coverage icon
100% Product, Location and Date coverage
Success Attribution for marketing agencies by catsAi 106 countries covered icon
106 countries covered
Prove your campaign worked using AI. catsAi can give you a detailed report on where, and by how much, your campaign actually affected outcomes. Build ...
K-12 Education Professionals USA Marketing Database - Data Marketers Group  3M records icon
3M records
K-12 Education Professionals USA Marketing Database - Data Marketers Group  USA covered icon
USA covered
3 Million K-12 contacts Multichannel Database with phone, email and mailing address
High-Quality B2B Marketing Data for USA, UK, Ireland, Finland & Denmark by Prominent Contact 2K Records icon
2K Records
High-Quality B2B Marketing Data for USA, UK, Ireland, Finland & Denmark by Prominent Contact 5 countries covered icon
5 countries covered
We are more than a global business database. Not only are our data and solutions enriched with criteria for lead prospects, but we also ensure to list the mo...
datarade.ai - Stirista profile banner
Stirista
Based in USA
Stirista
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
Location
Data Updated in Real-Time
60 Million
B2B Professionals
AmeriBase
Based in USA
AmeriBase
In an industry where mergers and acquisitions are the norms, a “status quo” data provider can be a really good thing. At Lighthouse, you can rest assured tha...
Custom
Segments
datarade.ai - Adstra profile banner
Adstra
Based in USA
Adstra
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
datarade.ai - AnalyticsIQ profile banner
AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
datarade.ai - Datastream Group profile banner
Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
datarade.ai - Data Axle profile banner
Data Axle
Based in USA
Data Axle
You might know us as Infogroup – providing data to thousands of companies for nearly 50 years. Now, as Data Axle, we combine industry-leading B2B and B2C dat...
45+ Years
As Industry Leader
16M+
Businesses
320M+
Consumers

Frequently Asked Questions about B2B Marketing

Learn everything about B2B Marketing. Understand data sources, popular use cases, and data quality.

What is data driven B2B marketing?

B2B marketing, as the name suggests, refers to the marketing happening between 2 businesses. Marketing is usually considered data-driven when it uses real data from the market to personalise the communication in a scalable way.

Why is data important in B2B marketing?

Use of data enables B2B marketing to become more personalised without losing scale. When used correctly this increases the ROI from marketing activities as the customer’s engagement increases.

How B2B marketing is different from B2C marketing?

B2B marketing tends to have longer sales cycles. As the individual deal sizes get larger, the time spent in making a purchase decision gets longer. This is often shown in companies wanting to negotiate and customise parts of the offering to suit their needs better.

How B2B marketing is changing?

B2B and marketing in general is shifting towards a more personalised era. Buyers have become skeptical of generic sales pitches, leading to traditional outreach becoming ineffective. Marketers are now using data to find the buyers with existing intent instead of trying to convince stubborn leads to paying customers.