B2B Marketing

Data-driven B2B marketing refers to a personalised and scaled communication between businesses. Common data types in B2B marketing include intent data, contact data, and firmographics. Companies participating in data driven marketing experience better ROI and engagement.
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Marketing Directors and Decision-Makers, CMOs USA | B2B Data by Every Market Media (1.2M records) 1.38M Direct Dial Telephone icon
1.38M Direct Dial Telephone
Marketing Directors and Decision-Makers, CMOs USA | B2B Data by Every Market Media (1.2M records) 100% Email Populated icon
100% Email Populated
Marketing Directors and Decision-Makers, CMOs USA | B2B Data by Every Market Media (1.2M records) USA covered icon
USA covered
Marketing Directors and Decision-Makers are the branding masterminds, responsible for developing a company’s brand awareness and driving effective marketing ...
Infodepots B2B Email Marketing Lists | B2B Email Database (USA, Canada, LATAM) 55 countries covered icon
55 countries covered
We have a well-crafted B2B Email list to drive in the best prospects that will boost the marketing campaign of your business.
Slintel B2B Marketing Data: Worldwide Coverage, 17M+ Companies 100B Data Points icon
100B Data Points
Slintel B2B Marketing Data: Worldwide Coverage, 17M+ Companies 85% Accuracy icon
85% Accuracy
Slintel B2B Marketing Data: Worldwide Coverage, 17M+ Companies 249 countries covered icon
249 countries covered
Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market.
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Adstra
Based in USA
Adstra
Adstra is the new data model for the data-driven enterprise. Adstra comprises a comprehensive suite of portable data and identity solutions. We can ingest an...
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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Frequently Asked Questions about B2B Marketing

Learn everything about B2B Marketing. Understand data sources, popular use cases, and data quality.

What is data driven B2B marketing?

B2B marketing, as the name suggests, refers to the marketing happening between 2 businesses. Marketing is usually considered data-driven when it uses real data from the market to personalise the communication in a scalable way.

Why is data important in B2B marketing?

Use of data enables B2B marketing to become more personalised without losing scale. When used correctly this increases the ROI from marketing activities as the customer’s engagement increases.

How B2B marketing is different from B2C marketing?

B2B marketing tends to have longer sales cycles. As the individual deal sizes get larger, the time spent in making a purchase decision gets longer. This is often shown in companies wanting to negotiate and customise parts of the offering to suit their needs better.

How B2B marketing is changing?

B2B and marketing in general is shifting towards a more personalised era. Buyers have become skeptical of generic sales pitches, leading to traditional outreach becoming ineffective. Marketers are now using data to find the buyers with existing intent instead of trying to convince stubborn leads to paying customers.