B2B Marketing

Data-driven B2B marketing refers to a personalised and scaled communication between businesses. Common data types in B2B marketing include intent data, contact data, and firmographics. Companies participating in data driven marketing experience better ROI and engagement.
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Our Data Partners
B2B Marketing Data
by Slintel
100B Data Points
85% Accuracy
249 countries covered
Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market.
High-Quality B2B Marketing Data
by Prominent Contact
2K Records
5 countries covered
We are more than a global business database. Not only are our data and solutions enriched with criteria for lead prospects, but we also ensure to list the mo...
1 country covered
Datastream B2B from a B2B Platform
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Thomson Data
Based in USA
Thomson Data provides highly responsive Marketing data intelligence solutions that can be custom-built to your specifications, enabling you to reach the righ...
Customer Retention
70 Million
B2B Contacts
Every Market Media
Based in USA
Every Market Media is an email centric marketing data compiler and data services consultant that helps customers solve data problems using vertical expertise...
Unique B2B Emails
Verification Every 120 Days
Deliverable Opt-in B2C Emails
Krill Technologies
Based in USA
Founded with a goal to use the right mix of human expertise and technology & leverage this mantra to deliver better ROI & substantial results to marketers. A...
6 Million
23 Million
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Frequently Asked Questions about B2B Marketing

Learn everything about B2B Marketing. Understand data sources, popular use cases, and data quality.

What is data driven B2B marketing?

B2B marketing, as the name suggests, refers to the marketing happening between 2 businesses. Marketing is usually considered data-driven when it uses real data from the market to personalise the communication in a scalable way.

Why is data important in B2B marketing?

Use of data enables B2B marketing to become more personalised without losing scale. When used correctly this increases the ROI from marketing activities as the customer’s engagement increases.

How B2B marketing is different from B2C marketing?

B2B marketing tends to have longer sales cycles. As the individual deal sizes get larger, the time spent in making a purchase decision gets longer. This is often shown in companies wanting to negotiate and customise parts of the offering to suit their needs better.

How B2B marketing is changing?

B2B and marketing in general is shifting towards a more personalised era. Buyers have become skeptical of generic sales pitches, leading to traditional outreach becoming ineffective. Marketers are now using data to find the buyers with existing intent instead of trying to convince stubborn leads to paying customers.