Frequently Asked Questions about B2B Marketing
What is data driven B2B marketing?
B2B marketing, as the name suggests, refers to the marketing happening between 2 businesses. Marketing is usually considered data-driven when it uses real data from the market to personalise the communication in a scalable way.
Why is data important in B2B marketing?
Use of data enables B2B marketing to become more personalised without losing scale. When used correctly this increases the ROI from marketing activities as the customer’s engagement increases.
How B2B marketing is different from B2C marketing?
B2B marketing tends to have longer sales cycles. As the individual deal sizes get larger, the time spent in making a purchase decision gets longer. This is often shown in companies wanting to negotiate and customise parts of the offering to suit their needs better.
How B2B marketing is changing?
B2B and marketing in general is shifting towards a more personalised era. Buyers have become skeptical of generic sales pitches, leading to traditional outreach becoming ineffective. Marketers are now using data to find the buyers with existing intent instead of trying to convince stubborn leads to paying customers.