Frequently Asked Questions about Direct Marketing
What is direct marketing?
Data-driven direct marketing uses scalable sources of contact information to engage with large audiences without an advertising middle man.
What are some examples of direct marketing campaigns?
Some common examples of data use benefits in direct marketing include the ability of mass email and postal address collection for large scale campaigns, as well as triggering of SMS campaigns for more a more personal approach.
Why is direct marketing important?
Direct marketing has quick production and turnaround. It also gives space for a more personalised outreach, every message can be tailored to the individual.