Best Data for People-Based Marketing

People-based marketing refers to the use of mixed data sources to efficiently reach customers on any device. Data often used here includes identity and location insights from external data partners. The approach connects brands with real people, instead of audiences or devices.
Our Data Partners
38M DAU Feed TO3
90% accuracy rate
163 countries covered
The places people go and their interests are intricately connected. As a result, location data can tell you a lot about the preferences of individuals & grou...
600M Contacts
240 countries covered
Identify new contacts for account-based marketing and upload the data into your preferred CRM.
25.8M Total Yearly Volume of "New Movers"
USA covered
Speedeon's Life Event provides brands deliver relevant, perfectly timed campaigns based on major consumer experiences, whether it's getting married, moving o...
240M households
USA covered
Starting with DrivenIQ industry leading audience filters; create a foundational list, then instantiate that audiences' responsiveness by applying over 1,700+...
1B approx. total records
60% match rate
157 countries covered
Mobile app user data can be incredibly valuable for marketers, allowing you to create stronger campaigns, build more effective models, and make smarter decis...
240M households
USA covered
Geozoning refers to the technology that allows DrivenIQ to capture shopper's Mobile Device ID's and Persistent ID's during In-person visits or after online v... - Datastream Group profile banner
Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
large quantities
constantly updated & verified
250M +
Full consumer profiles - RampedUp Global Data Solutions profile banner
RampedUp Global Data Solutions
Based in USA
RampedUp Global Data Solutions
RampedUp provides contact data service through our web application. Our customers have access to robust functionality for contact data appending and list bui...
710M Contacts
38M Mobiles
17500 Technologies - Speedeon Data profile banner
Speedeon Data
Based in USA
Speedeon Data
Speedeon Data enables leading brands to achieve remarkable success through data-driven insight, impactful customer engagement, and measurable omni-channel ma...
Consumer Attributes
Audience Data Updates
New Movers - DrivenIQ profile banner
Based in USA
DrivenIQ specializes in custom micro-audience data. We find your ideal customers, wherever they are and whatever they’re doing, so you can deliver messaging ...
Customer records
U.S. Households
Daily Updates

Frequently Asked Questions about People-Based Marketing

Learn everything about People-Based Marketing. Understand data sources, popular use cases, and data quality.

What is people based marketing?

In general, people-based marketing has to do with the use of offline and online data sources that help brands connect directly with real people instead of audiences, or device groups.

Why should I do people based marketing?

People based marketing allows marketers to engage customers in a cohesive experience over multiple devices and channels. It enables marketers to create a more consistent story in their messaging that increases user engagement.