People-Based Marketing

People-based marketing refers to the use of mixed data sources to efficiently reach customers on any device. Data often used here includes identity and location insights from external data partners. The approach connects brands with real people, instead of audiences or devices.
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Our Data Partners
FrescoData Consumer People Data (B2C Contacts)⎢Global Data, 3.6B+ Contacts 3.5M People Data Records icon
3.5M People Data Records
FrescoData Consumer People Data (B2C Contacts)⎢Global Data, 3.6B+ Contacts 95% SLA guaranteed, and phone-verified icon
95% SLA guaranteed, and phone-verified
FrescoData Consumer People Data (B2C Contacts)⎢Global Data, 3.6B+ Contacts 249 countries covered icon
249 countries covered
3.6+ billion consumer people data (B2C contact information). We specialize in providing global people data.
FrescoData Business People Data (B2B Contacts) ⎢200M+ Contacts Worldwide 1M Business-data records icon
1M Business-data records
FrescoData Business People Data (B2B Contacts) ⎢200M+ Contacts Worldwide 95% Accurate, SLA guaranteed, and phone-verified icon
95% Accurate, SLA guaranteed, and phone-verified
FrescoData Business People Data (B2B Contacts) ⎢200M+ Contacts Worldwide 164 countries covered icon
164 countries covered
200+ million business people data (B2B contact information). We specialize in global data sources with the industry’s largest collection of data sources. ...
Location Data Feed USA & International by Datastream Group - (SDK.GPS daily feed, >30MM DAU) 38M DAU Feed TO3 icon
38M DAU Feed TO3
Location Data Feed USA & International by Datastream Group - (SDK.GPS daily feed, >30MM DAU) 90% accuracy rate icon
90% accuracy rate
Location Data Feed USA & International by Datastream Group - (SDK.GPS daily feed, >30MM DAU) 163 countries covered icon
163 countries covered
The places people go and their interests are intricately connected. As a result, location data can tell you a lot about the preferences of individuals & grou...
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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BIGDBM
Based in USA
BIGDBM
BBIGDBM provides software development on top of highly accurate Big Data.
1 Billion
Online & Offline Identifiers
Validated
Identity Resolution Graph
Self-Serve
Data Market
datarade.ai - FrescoData profile banner
FrescoData
Based in USA
FrescoData
FrescoData is a full-service data and marketing agency. It is a primary source of consumer and business data, identity data and analytics, and offers end-to-...
175+
Countries
200+MM
B2B Contacts
10,000+
People Data Attributes
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Frequently Asked Questions about People-Based Marketing

Learn everything about People-Based Marketing. Understand data sources, popular use cases, and data quality.

What is people based marketing?

In general, people-based marketing has to do with the use of offline and online data sources that help brands connect directly with real people instead of audiences, or device groups.

Why should I do people based marketing?

People based marketing allows marketers to engage customers in a cohesive experience over multiple devices and channels. It enables marketers to create a more consistent story in their messaging that increases user engagement.