People-Based Marketing

People-based marketing refers to the use of mixed data sources to efficiently reach customers on any device. Data often used here includes identity and location insights from external data partners. The approach connects brands with real people, instead of audiences or devices.
Our Data Partners
FrescoData Consumer People Data (B2C Contacts)⎢Global Data, 3.6B+ Contacts 3.5M People Data Records icon
3.5M People Data Records
FrescoData Consumer People Data (B2C Contacts)⎢Global Data, 3.6B+ Contacts 95% SLA guaranteed, and phone-verified icon
95% SLA guaranteed, and phone-verified
FrescoData Consumer People Data (B2C Contacts)⎢Global Data, 3.6B+ Contacts 249 countries covered icon
249 countries covered
3.6+ billion consumer people data (B2C contact information). We specialize in providing global people data.
FrescoData Business People Data (B2B Contacts) ⎢200M+ Contacts Worldwide 1M Business-data records icon
1M Business-data records
FrescoData Business People Data (B2B Contacts) ⎢200M+ Contacts Worldwide 95% Accurate, SLA guaranteed, and phone-verified icon
95% Accurate, SLA guaranteed, and phone-verified
FrescoData Business People Data (B2B Contacts) ⎢200M+ Contacts Worldwide 164 countries covered icon
164 countries covered
200+ million business people data (B2B contact information). We specialize in global data sources with the industry’s largest collection of data sources. ...
Location Data Feed USA & International by Datastream Group - (SDK.GPS daily feed, >30MM DAU) 38M DAU Feed TO3 icon
38M DAU Feed TO3
Location Data Feed USA & International by Datastream Group - (SDK.GPS daily feed, >30MM DAU) 90% accuracy rate icon
90% accuracy rate
Location Data Feed USA & International by Datastream Group - (SDK.GPS daily feed, >30MM DAU) 163 countries covered icon
163 countries covered
The places people go and their interests are intricately connected. As a result, location data can tell you a lot about the preferences of individuals & grou...
Global Contact List Building - B2B / B2C / Mobile Contact Data 600M Contacts icon
600M Contacts
Global Contact List Building - B2B / B2C / Mobile Contact Data 240 countries covered icon
240 countries covered
Identify new contacts for account-based marketing and upload the data into your preferred CRM.
Life Event Data for U.S. Consumers - Movers, Newly Engaged, Newly Married, Newly Single, Prenatal, New Baby 25.8M Total Yearly Volume of "New Movers" icon
25.8M Total Yearly Volume of "New Movers"
Life Event Data for U.S. Consumers - Movers, Newly Engaged, Newly Married, Newly Single, Prenatal, New Baby USA covered icon
USA covered
Speedeon's Life Event provides brands deliver relevant, perfectly timed campaigns based on major consumer experiences, whether it's getting married, moving o...
App Data Global Coverage by Datastream Group (daily feed, 2 years history) 1B approx. total records icon
1B approx. total records
App Data Global Coverage by Datastream Group (daily feed, 2 years history) 60% match rate icon
60% match rate
App Data Global Coverage by Datastream Group (daily feed, 2 years history) 157 countries covered icon
157 countries covered
Mobile app user data can be incredibly valuable for marketers, allowing you to create stronger campaigns, build more effective models, and make smarter decis...
datarade.ai - Datastream Group profile banner
Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
datarade.ai - FrescoData profile banner
FrescoData
Based in USA
FrescoData
FrescoData is a full-service data and marketing agency. It is a primary source of consumer and business data, identity data and analytics, and offers end-to-...
175+
Countries
200+MM
B2B Contacts
10,000+
People Data Attributes
datarade.ai - RampedUp Global Data Solutions profile banner
RampedUp Global Data Solutions
Based in USA
RampedUp Global Data Solutions
RampedUp provides contact data service through our web application. Our customers have access to robust functionality for contact data appending and list bui...
Global
670M Contacts
Mobile
38M Mobiles
Technology
7500 Technologies
datarade.ai - Speedeon Data profile banner
Speedeon Data
Based in USA
Speedeon Data
Speedeon Data enables leading brands to achieve remarkable success through data-driven insight, impactful customer engagement, and measurable omni-channel ma...
1000+
Consumer Attributes
24/7
Audience Data Updates
26M
New Movers

Frequently Asked Questions about People-Based Marketing

Learn everything about People-Based Marketing. Understand data sources, popular use cases, and data quality.

What is people based marketing?

In general, people-based marketing has to do with the use of offline and online data sources that help brands connect directly with real people instead of audiences, or device groups.

Why should I do people based marketing?

People based marketing allows marketers to engage customers in a cohesive experience over multiple devices and channels. It enables marketers to create a more consistent story in their messaging that increases user engagement.