People-Based Marketing

People-based marketing refers to the use of mixed data sources to efficiently reach customers on any device. Data often used here includes identity and location insights from external data partners. The approach connects brands with real people, instead of audiences or devices.
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Our Data Partners
200+ million business people data (B2B contact information).
15K Email Records
95% Delivery Rate
1 country covered
Database of Marketing professionals from UK
157 countries covered
over 22MM DAU
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Datastream Group
Based in USA
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
large quantities
constantly updated & verified
250M +
Full consumer profiles
Based in USA
FrescoData is a full-service data and marketing agency. It is a primary source of consumer and business data, identity data and analytics, and offers end-to-...
B2B Contacts
People Data Attributes
Based in India
We Generate The Most Accurate Database Of Companies And Cover 50+ Countries With Multiple Industries And Help You Connect With Professionals With Specific Jo...
Delivery Rate
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Frequently Asked Questions about People-Based Marketing

Learn everything about People-Based Marketing. Understand data sources, popular use cases, and data quality.

What is people based marketing?

In general, people-based marketing has to do with the use of offline and online data sources that help brands connect directly with real people instead of audiences, or device groups.

Why should I do people based marketing?

People based marketing allows marketers to engage customers in a cohesive experience over multiple devices and channels. It enables marketers to create a more consistent story in their messaging that increases user engagement.