People-Based Marketing
People-based marketing refers to the use of mixed data sources to efficiently reach customers on any device. Data often used here includes identity and location insights from external data partners. The approach connects brands with real people, instead of audiences or devices.
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Our Data Partners
3.5M People Data Records
95% SLA guaranteed, and phone-verified
249 countries covered
3.6+ billion consumer people data (B2C contact information). We specialize in providing global people data.
1M Business-data records
95% Accurate, SLA guaranteed, and phone-verified
164 countries covered
200+ million business people data (B2B contact information). We specialize in global data sources with the industry’s largest collection of data sources.
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Location Data Feed USA & International by Datastream Group - (SDK.GPS daily feed, >30MM DAU)
by Datastream Group
38M DAU Feed TO3
90% accuracy rate
163 countries covered
The places people go and their interests are intricately connected. As a result, location data can tell you a lot about the preferences of individuals & grou...
Datastream Group
Based in USA
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
large quantities
constantly updated & verified
Full consumer profiles
BIGDBM
Based in USA
BBIGDBM provides software development on top of highly accurate Big Data.
Online & Offline Identifiers
Identity Resolution Graph
Data Market
FrescoData
Based in USA
FrescoData is a full-service data and marketing agency. It is a primary source of consumer and business data, identity data and analytics, and offers end-to-...
Countries
B2B Contacts
People Data Attributes
Frequently Asked Questions about People-Based Marketing
Learn everything about People-Based Marketing. Understand data sources, popular use cases, and data quality.
What is people based marketing?
In general, people-based marketing has to do with the use of offline and online data sources that help brands connect directly with real people instead of audiences, or device groups.
Why should I do people based marketing?
People based marketing allows marketers to engage customers in a cohesive experience over multiple devices and channels. It enables marketers to create a more consistent story in their messaging that increases user engagement.