Frequently Asked Questions about People-Based Marketing
What is people based marketing?
In general, people-based marketing has to do with the use of offline and online data sources that help brands connect directly with real people instead of audiences, or device groups.
Why should I do people based marketing?
People based marketing allows marketers to engage customers in a cohesive experience over multiple devices and channels. It enables marketers to create a more consistent story in their messaging that increases user engagement.