Personalization

Data-driven personalzation leverages analytics to deliver accurate messages to our recipients. Data in marketing personalization varies from location insights to variations of audience data. Data-driven personalization increases the relevancy of campaigns across all fields.
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Our Data Partners
CharityIQ by AnalyticsIQ - Consumer Donation Data USA - 241M Individuals 241M individuals icon
241M individuals
CharityIQ by AnalyticsIQ - Consumer Donation Data USA - 241M Individuals USA covered icon
USA covered
CharityIQ by AnalyticsIQ - Consumer Donation Data USA - 241M Individuals 3 months of historical data icon
3 months of historical data
CharityIQ contains data related to charitable consumer donation behaviors.
IPinfo.io IP Geolocation Database | IP to Geolocation | Daily Updates, Global 65M rows icon
65M rows
IPinfo.io IP Geolocation Database | IP to Geolocation | Daily Updates, Global 98% expected match rate icon
98% expected match rate
IPinfo.io IP Geolocation Database | IP to Geolocation | Daily Updates, Global 249 countries covered icon
249 countries covered
Downloadable IP address geolocation database from IPinfo.io. Fresh data every day!
Symphony by AnalyticsIQ - Consumer Lifestyle Data USA - Audience Segmentation for 241M Individuals 241M individuals icon
241M individuals
Symphony by AnalyticsIQ - Consumer Lifestyle Data USA - Audience Segmentation for 241M Individuals USA covered icon
USA covered
Symphony by AnalyticsIQ - Consumer Lifestyle Data USA - Audience Segmentation for 241M Individuals 3 months of historical data icon
3 months of historical data
Symphony Segmentation is a national consumer lifestyle segmentation system that segments the United States into 10 overarching categories and 90 underlying m...
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datarade.ai - AnalyticsIQ profile banner
AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
datarade.ai - start.io profile banner
start.io
Based in USA
start.io
Start.io is a mobile data platform. Start.io (formerly StartApp) enables organizations to uncover insights and make data-driven decisions that enhance strate...
25B
SDK Downloads
850,000
APPS
1.5B
USERs
datarade.ai - Retargetly profile banner
Retargetly
Based in USA
Retargetly
Retargetly is the only Data Platform focused on building addressable audience solutions for brands and publishers south of the US-Mexico border. We aren't an...
1.4b
devices
380m
people
110b
data events
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Frequently Asked Questions about Personalization

Learn everything about Personalization. Understand data sources, popular use cases, and data quality.

What is data driven personalisation?

Data-driven personalization refers to the use of data analytics when delivering customised content to any given recipient. By understanding more of the person receiving the message, communication can be optimised to suit their individual needs at the moment.

How to use data for personalisation in digital marketing?

Data can be used in personalzation in a myriad of ways. From real-time pricing optimisation to tweaking the copy in transactional emails and content marketing data analytics give marketers the confidence to make customization decisions based on what the customers actually want.