Best Data for Personalization
Data-driven personalzation leverages analytics to deliver accurate messages to our recipients. Data in marketing personalization varies from location insights to variations of audience data. Data-driven personalization increases the relevancy of campaigns across all fields.
Best Data for Personalization
Top Data Products for Personalization
Find the right dataset, API, or database for Personalization.
Custom Mobile Audiences / Segments / Personas
by Gravy Analytics
Work with Gravy to create custom audiences (aka segments or personas) for targeting, insights, site optimization, and other use cases. Gravy has over 700 pre-made syndicated segments and frequentl...
| Volume | 800 pre-existing syndicated audiences, 150M MAUs in the US |
|---|---|
| Quality | 100% deterministic observation-based data |
| Country | USA Canada |
| History | 2 years of past data available |
| Use Case | Personalization, CRM Data Enrichment + 3 more |
Starts at
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$2/CPM
Premium Partner
1st Party Mobile App Data - Direct SDK
by StartApp
Gain access to the full app graph (MAID + ALL package ID's on the device) for ~300,000,000 unique devices monthly.
| Volume | 300M unique devices (Globally) |
|---|---|
| Country | USA Japan Germany + 245 others |
| History | 1 years of past data available |
| Use Case | Personalization, 360-Degree Customer View + 3 more |
Available Pricing:
Monthly license
Yearly license
AutoIQ
by AnalyticsIQ
AutoIQ contains data related to consumer vehicle purchases, preferences, ownership, and more.
| Volume | 241M individuals, 118M households |
|---|---|
| Country | USA |
| History | 3 months of past data available |
| Use Case | Personalization, Programmatic Advertising + 3 more |
Available Pricing:
Yearly license
Usage-based
Premium Partner
Lifesight People Data
by Lifesight
Mobile consumer data attributes linked to demography, technographics, brand affinity, locations and more.
| Volume | 910M Device Profiles |
|---|---|
| Quality | 70% match rate |
| Country | USA China Japan + 127 others |
| History | 2 years of past data available |
| Use Case | Personalization, User Profiling + 3 more |
Starts at
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$5,000/month
Free sample available
TravelIQ
by AnalyticsIQ
TravelIQ contains data related to consumer travel interests, habits, and decisions.
| Volume | 241M individuals, 118M households |
|---|---|
| Country | USA |
| History | 3 months of past data available |
| Use Case | Personalization, Programmatic Advertising + 3 more |
Available Pricing:
Yearly license
Usage-based
MotivatorIQ
by AnalyticsIQ
MotivatorIQ contains data related to the internal motivations that drive consumer purchase-decisions.
| Volume | 241M individuals, 118M households |
|---|---|
| Country | USA |
| History | 3 months of past data available |
| Use Case | Personalization, Programmatic Advertising + 3 more |
Available Pricing:
Yearly license
Usage-based
Fullfilment
by TrackStar
TrackStar.ai provides a white labeled platform to execute the road map under the partners brand.
| Country | USA |
|---|---|
| History | 15 years of past data available |
| Use Case | Portfolio Optimization, Personalization + 3 more |
Available Pricing:
Monthly license
Yearly license
Usage-based
InMarketIQ
by AnalyticsIQ
InMarketIQ contains data related to consumer spending and propensity to purchase certain brands and/or products.
| Volume | 241M individuals, 118M households |
|---|---|
| Country | USA |
| History | 3 months of past data available |
| Use Case | Personalization, Programmatic Advertising + 3 more |
Available Pricing:
Yearly license
Usage-based
HousingIQ
by AnalyticsIQ
HousingIQ contains data related to consumer housing attributes.
| Volume | 241M individuals, 118M households |
|---|---|
| Country | USA |
| History | 3 months of past data available |
| Use Case | Personalization, Programmatic Advertising + 3 more |
Available Pricing:
Yearly license
Usage-based
JobsIQ
by AnalyticsIQ
JobsIQ contains data related to consumer employment.
| Volume | 241M individuals, 118M households |
|---|---|
| Country | USA |
| History | 3 months of past data available |
| Use Case | Personalization, Programmatic Advertising + 3 more |
Available Pricing:
Yearly license
Usage-based
Top Data Providers for Personalization
Compare the best vendors offering data for Personalization.
Based in United States of America
AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...
Based in United States of America
Founded in 2011, Gravy is a location-based data analytics company. We process over 15 Billion location signals every single day from roughly 250 Million monthly active users. We map these location ...
Based in United States of America
StartApp is a mobile data platform that enables partners to turn data into accurate insights. StartApp partners with 850K mobile applications, reaching over 1.5B users. By leveraging the power of 1...
Based in Singapore
Lifesight is a data & analytics company specializing in real world intelligence. We collect, enrich and distribute high quality online and offline consumer behavioural data to help companies make b...
Based in United States of America
TrackStar Provides Machine Learning Technology To Uncover Future Borrowing
Popular Data Types Used for Personalization
Explore the most commonly used data types for Personalization.
Frequently Asked Questions about Personalization
Learn everything about Personalization. Understand data sources, popular use cases, and data quality.
Table of Contents
What is data driven personalisation?
Data-driven personalization refers to the use of data analytics when delivering customised content to any given recipient. By understanding more of the person receiving the message, communication can be optimised to suit their individual needs at the moment.
How to use data for personalisation in digital marketing?
Data can be used in personalzation in a myriad of ways. From real-time pricing optimisation to tweaking the copy in transactional emails and content marketing data analytics give marketers the confidence to make customization decisions based on what the customers actually want.