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Best Data for Personalization

Data-driven personalzation leverages analytics to deliver accurate messages to our recipients. Data in marketing personalization varies from location insights to variations of audience data. Data-driven personalization increases the relevancy of campaigns across all fields.

Top Data Products for Personalization

Find the right dataset, API, or database for Personalization.

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Custom Mobile Audiences / Segments / Personas

by Gravy Analytics
Work with Gravy to create custom audiences (aka segments or personas) for targeting, insights, site optimization, and other use cases. Gravy has over 700 pre-made syndicated segments and frequentl...
Volume800 pre-existing syndicated audiences, 150M MAUs in the US
Quality100% deterministic observation-based data
Country
USA
Canada
History2 years of past data available
Use CasePersonalization, CRM Data Enrichment + 3 more
Starts at
$2/CPM
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Premium Partner
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1st Party Mobile App Data - Direct SDK

by StartApp
Gain access to the full app graph (MAID + ALL package ID's on the device) for ~300,000,000 unique devices monthly.
Volume300M unique devices (Globally)
Country
USA
Japan
Germany
+ 245 others
History1 years of past data available
Use CasePersonalization, 360-Degree Customer View + 3 more
Available Pricing:
Monthly license
Yearly license
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AutoIQ

by AnalyticsIQ
AutoIQ contains data related to consumer vehicle purchases, preferences, ownership, and more.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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Premium Partner
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Lifesight People Data

by Lifesight
Mobile consumer data attributes linked to demography, technographics, brand affinity, locations and more.
Volume910M Device Profiles
Quality70% match rate
Country
USA
China
Japan
+ 127 others
History2 years of past data available
Use CasePersonalization, User Profiling + 3 more
Starts at
$5,000/month
Free sample available
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TravelIQ

by AnalyticsIQ
TravelIQ contains data related to consumer travel interests, habits, and decisions.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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MotivatorIQ

by AnalyticsIQ
MotivatorIQ contains data related to the internal motivations that drive consumer purchase-decisions.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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Fullfilment

by TrackStar
TrackStar.ai provides a white labeled platform to execute the road map under the partners brand.
Country
USA
History15 years of past data available
Use CasePortfolio Optimization, Personalization + 3 more
Available Pricing:
Monthly license
Yearly license
Usage-based
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InMarketIQ

by AnalyticsIQ
InMarketIQ contains data related to consumer spending and propensity to purchase certain brands and/or products.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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HousingIQ

by AnalyticsIQ
HousingIQ contains data related to consumer housing attributes.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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JobsIQ

by AnalyticsIQ
JobsIQ contains data related to consumer employment.
Volume241M individuals, 118M households
Country
USA
History3 months of past data available
Use CasePersonalization, Programmatic Advertising + 3 more
Available Pricing:
Yearly license
Usage-based
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Top Data Providers for Personalization

Compare the best vendors offering data for Personalization.

Based in United States of America

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...

Based in United States of America

Founded in 2011, Gravy is a location-based data analytics company. We process over 15 Billion location signals every single day from roughly 250 Million monthly active users. We map these location ...

Based in United States of America

StartApp is a mobile data platform that enables partners to turn data into accurate insights. StartApp partners with 850K mobile applications, reaching over 1.5B users. By leveraging the power of 1...

Based in Singapore

Lifesight is a data & analytics company specializing in real world intelligence. We collect, enrich and distribute high quality online and offline consumer behavioural data to help companies make b...

Popular Data Types Used for Personalization

Explore the most commonly used data types for Personalization.

Frequently Asked Questions about Personalization

Learn everything about Personalization. Understand data sources, popular use cases, and data quality.

What is data driven personalisation?

Data-driven personalization refers to the use of data analytics when delivering customised content to any given recipient. By understanding more of the person receiving the message, communication can be optimised to suit their individual needs at the moment.

How to use data for personalisation in digital marketing?

Data can be used in personalzation in a myriad of ways. From real-time pricing optimisation to tweaking the copy in transactional emails and content marketing data analytics give marketers the confidence to make customization decisions based on what the customers actually want.