Personalization
Data-driven personalzation leverages analytics to deliver accurate messages to our recipients. Data in marketing personalization varies from location insights to variations of audience data. Data-driven personalization increases the relevancy of campaigns across all fields.
Our Data Partners
241M individuals
USA covered
3 months of historical data
CharityIQ contains data related to charitable consumer donation behaviors.
65M rows
249 countries covered
2 years of historical data
Downloadable IP address geolocation database from IPinfo.io. Fresh data every day!
Locationscloud - First Party Mobile App Data, Direct SDK, Global Data Coverage, Million Unique Devices
by Locationscloud
249 countries covered
Get monthly access to the complete app graph Mobile App Data, Direct SDK, Global Data Coverage, Million Unique Devices
Symphony by AnalyticsIQ - Consumer Lifestyle Data USA - Audience Segmentation for 241M Individuals
by AnalyticsIQ
241M individuals
USA covered
3 months of historical data
Symphony Segmentation is a national consumer lifestyle segmentation system that segments the United States into 10 overarching categories and 90 underlying m...
249 countries covered
We crawl and index web technologies used on over 350,000 of the top websites globally. We map those technologies back to over 3,000 technology vendors inclu...
18 countries covered
Addressability and tracking across all digital environments for a cookieless Latin America.
AnalyticsIQ
Based in USA
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
start.io
Based in USA
Start.io is a mobile data platform. Start.io (formerly StartApp) enables organizations to uncover insights and make data-driven decisions that enhance strate...
SDK Downloads
APPS
USERs
Retargetly
Based in USA
Retargetly is the only Data Platform focused on building addressable audience solutions for brands and publishers south of the US-Mexico border. We aren't an...
devices
people
data events
Lifesight
Based in Singapore
Lifesight is a data & analytics company specializing in customer intelligence. We collect, enrich and distribute high quality online and offline consumer beh...
Event per Day
Consumer Profiles
Brands Tracked
IPinfo
Based in USA
IPinfo is an IP data provider specializing in IP geolocation, ASN, IP to company, IP to carrier, IP ranges, hosted domains, and other data types.
IPinfo A...
API requests per month
doing big things.
businesses use IPinfo services
TrackStar
Based in USA
TrackStar Provides Machine Learning Technology To Uncover Future Borrowing
Reduce cost of acquisition
Improve AVG credit score
Build long-term loyalty
Frequently Asked Questions about Personalization
Learn everything about Personalization. Understand data sources, popular use cases, and data quality.
What is data driven personalisation?
Data-driven personalization refers to the use of data analytics when delivering customised content to any given recipient. By understanding more of the person receiving the message, communication can be optimised to suit their individual needs at the moment.
How to use data for personalisation in digital marketing?
Data can be used in personalzation in a myriad of ways. From real-time pricing optimisation to tweaking the copy in transactional emails and content marketing data analytics give marketers the confidence to make customization decisions based on what the customers actually want.