Personalization

Data-driven personalzation leverages analytics to deliver accurate messages to our recipients. Data in marketing personalization varies from location insights to variations of audience data. Data-driven personalization increases the relevancy of campaigns across all fields.
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CharityIQ contains data related to charitable consumer donation behaviors.
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249 countries covered
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Downloadable IP address geolocation database from IPinfo.io. Fresh data every day!
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241M individuals
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Symphony Segmentation is a national consumer lifestyle segmentation system that segments the United States into 10 overarching categories and 90 underlying m...
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249 countries covered
We crawl and index web technologies used on over 350,000 of the top websites globally. We map those technologies back to over 3,000 technology vendors inclu...
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18 countries covered
Addressability and tracking across all digital environments for a cookieless Latin America.
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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start.io
Based in USA
start.io
Start.io is a mobile data platform. Start.io (formerly StartApp) enables organizations to uncover insights and make data-driven decisions that enhance strate...
25B
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850,000
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1.5B
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Retargetly
Based in USA
Retargetly
Retargetly is the only Data Platform focused on building addressable audience solutions for brands and publishers south of the US-Mexico border. We aren't an...
1.4b
devices
380m
people
110b
data events
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Lifesight
Based in Singapore
Lifesight
Lifesight is a data & analytics company specializing in customer intelligence. We collect, enrich and distribute high quality online and offline consumer beh...
3.6 B
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1.2 B
Consumer Profiles
4000+
Brands Tracked
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IPinfo
Based in USA
IPinfo
IPinfo is an IP data provider specializing in IP geolocation, ASN, IP to company, IP to carrier, IP ranges, hosted domains, and other data types. IPinfo A...
46 billion
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Great team
doing big things.
100K+
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TrackStar
Based in USA
TrackStar
TrackStar Provides Machine Learning Technology To Uncover Future Borrowing
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Build long-term loyalty

Frequently Asked Questions about Personalization

Learn everything about Personalization. Understand data sources, popular use cases, and data quality.

What is data driven personalisation?

Data-driven personalization refers to the use of data analytics when delivering customised content to any given recipient. By understanding more of the person receiving the message, communication can be optimised to suit their individual needs at the moment.

How to use data for personalisation in digital marketing?

Data can be used in personalzation in a myriad of ways. From real-time pricing optimisation to tweaking the copy in transactional emails and content marketing data analytics give marketers the confidence to make customization decisions based on what the customers actually want.