Frequently Asked Questions about Personalization
What is data driven personalisation?
Data-driven personalization refers to the use of data analytics when delivering customised content to any given recipient. By understanding more of the person receiving the message, communication can be optimised to suit their individual needs at the moment.
How to use data for personalisation in digital marketing?
Data can be used in personalzation in a myriad of ways. From real-time pricing optimisation to tweaking the copy in transactional emails and content marketing data analytics give marketers the confidence to make customization decisions based on what the customers actually want.