Sales Planning

Sales planning refers to the optimization of sales resources in an organisation. A data-driven approach to sales planning uses information about the market, customers, and the business itself to improve demand, make more accurate sales forecasts, and generate more profit.
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Our Data Partners
IVD Gateway
by The Economist Intelligence Unit
The Economist Intelligence Unit
85% Number of labs screened, surveyed and interviewed in detail per country
170 countries covered
14 years of historical data
IVD Gateway tracks IVD segment value size and comprehensive international and domestic suppliers’ brand share through its two product solutions, Size & Share...
Market Share for Amazon
by Edge by Ascential
Edge by Ascential
115 countries covered
Benchmark your item-level sales, share, traffic, conversion, and shelf data against your competition to better understand exactly what is and isn’t working i...
by Esports Charts
Esports Charts
100 Metrics
100% Insightful
240 countries covered
Leveraging our industry expertise and data science background, we are uniquely equipped to help you navigate the esports market. We are always happy to take ...
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Edge by Ascential
Based in United Kingdom
Edge by Ascential
Edge by Ascential gives global brands and retailers the knowledge to win in digital commerce by providing actionable, next-generation data, analytics, insigh...
Brand & Retailer Clients
Supported Markets
Data Catalog in the world - Cloudlead profile banner
Based in USA
Whether it's sourcing fully verified data optimized to match your target market or if you need a more full-scale lead generation solution, Cloudlead is helpi...
Human Verified
Legally Compliant - Dataforce profile banner
Based in Germany
With our BI software, we help the automotive industry to better understand the market situation. We continuously measure new car registrations and changes of...
Ø PC Registrations DE / Day
Ø Interviews / Month
Ø Country Coverage
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Frequently Asked Questions about Sales Planning

Learn everything about Sales Planning. Understand data sources, popular use cases, and data quality.

What’s the difference between sales planning and a sales plan?

Whereas a sales plan is creating on a quarterly or annual basis, sales planning is a constant process. The plans and strategies which a sales planning team create are totally flexible, allowing for on-the-ground responses to changes in the market and to consumer behavior.