Datos
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Datos Data Products: APIs & Datasets
Datos Pricing & Cost
Datos’s pricing is flexible and tailored to each user’s individual needs and requests. Regardless of industry or use case, we take a personalized approach to create a pricing solution that suits the user’s specific requirements. To discuss your particular needs and to receive a pricing proposal designed for optimal value and satisfaction, please, contact us.
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About Datos
Datos in a Nutshell
Datos is a global clickstream data provider focused on licensing anonymized, at scale, consolidated privacy-secured datasets to ensure its clients and partners are safe in an otherwise perilous marketplace. Datos offers access to the desktop and mobile browsing behavior for tens of millions of users across the globe, packaged into clean, easy-to-understand data products. Datos’ mission is to provide clickstream data built on trust, and driven by tangible results. Major firms around the globe trust Datos to provide the data they need to stop operating blindly in an ever-changing digital landscape.
Datos was founded in 2019 and has offices in New York City (HQ), Spain, and Germany. The executive team includes CEO Eli Goodman, COO Serge Iakovlev and CPO Stan Korelchuk.
Geo Coverage
Data Offering
Our data solutions provide daily access to URL sequencing and clickstream activity from millions of global users. Datasets capture desktop and mobile browsing behavior, allowing you to analyze real-world journeys across websites, content, ads, and conversion funnels. With worldwide coverage updated daily, you gain powerful insights into digital consumer trends and preferences to optimize experiences and drive strategic initiatives across various industries.
Use Cases
Institutional Finance:
Maximize trading efficiency for all strategies: fundamental, systematic, or discretionary
— Algorithmic trading optimization
— Portfolio diversification & optimization
— Diligence enhancement
— Signal generation
Retail Analytics:
Enhance sales and customer satisfaction through data-driven insights
— Customer journey analysis
— Product recommendation optimization
— Seasonal demand forecasting
Data Science & AI:
Drive innovation and decision-making with predictive analytics
— Model training data generation & enrichment
— Anomaly detection
— User segmentation and personalization
— Predictive analytics for user behavior
Market Research:
Gain a competitive advantage through deep market insights and trend analysis
— Competitor analysis
— Market segmentation
— Trend analysis and forecasting
— New market entry assessment
Video & Search Analytics:
Optimize content performance and enhance user engagement
— Content engagement analysis
— Search intent analysis
— Content performance optimization
— Search relevance optimization
Management Consulting:
Improve business processes and strategic decision-making with data-driven insights
— Website user experience audit
— Competitive benchmarking
— Conversion funnel optimization
— Strategic planning and decision making
Consumer Brands:
Deliver personalized experiences and streamline operations for customer delight
— Consumer journey insights
— Path to purchase analysis
— Personalized shopping recommendations
— Consumer behavior analysis
Data Sources & Collection
Datos collects data directly from the desktop and mobile devices of the panel across the globe via web and mobile browsers. This first-party methodology ensures the company responsibly captures rich, granular clickstream activity while maintaining stringent privacy standards. All panelist data is anonymized and aggregated, providing powerful yet consolidated privacy-secured insights into digital user behavior worldwide.
Key Differentiators
Data for Your Needs: Datos caters to a wide range of industries and use cases, making data solutions adaptable to various business needs. Whether it’s e-commerce, finance, travel, or any other sector, Datos provides insights tailored to specific industry requirements. Moreover, Datos offers customization options to meet individual data needs, ensuring that clients receive relevant and actionable insights aligned with their unique business objectives. This versatility and flexibility in addressing diverse industries and customizing data solutions further differentiate Datos as a leader in the field.
Compliance and Privacy Assurance: Datos provides privacy-secured data, ensuring that all data practices meet the highest industry standards. By exclusively working with multi-source anonymized data, Datos safeguards individual privacy while providing valuable insights into consumer behavior.
Global Reach and Scalability: Datos boasts a global presence, offering access to clickstream data from diverse markets worldwide. This expansive reach enables clients to gain insights into various regions and consumer behaviors, facilitating strategic decision-making on a global scale. Moreover, Datos’s data solutions are highly scalable, capable of handling large volumes of data effortlessly. Whether clients require insights for a single market or multiple regions, Datos provides scalable solutions tailored to their needs, ensuring reliable performance and flexibility as business requirements evolve.
Comprehensive Data Points: Datos offer a wealth of insights across the consumer journey, unlocking a four-dimensional view of consumer behavior. From initial intent to final purchase, Datos provides detailed data points that encompass real-world consumer journeys. By analyzing journeys at every stage, clients gain a nuanced understanding of customer behavior, preferences, and motivations. This comprehensive approach enables clients to identify key touchpoints, optimize marketing strategies, and drive conversion rates effectively. With access to rich data spanning all stages of the consumer journey, Datos empowers clients to make informed decisions that resonate with their target audience and drive business growth.
Data Privacy
Datos prioritizes data privacy and safeguarding personal information. We collect data users provide and automatically capture during service interactions, including identifiers, device details, and browsing histories. This data is used for legitimate business purposes like fulfilling services, legal compliance, and with user consent. Limited data sharing may occur with trusted third parties under appropriate circumstances.
Reasonable data retention policies and robust security measures protect user information. We respect privacy rights including access, rectification, and deletion where applicable.
This notice may update over time, aligned with evolving privacy laws. Users can contact us with inquiries or to exercise their data rights. Maintaining user trust through strong data privacy is paramount.
What are you looking for?
Frequently asked questions about Datos
What does Datos do?
Datos is a global leader in providing multi-source anonymized clickstream data. With access to desktop and mobile browsing behavior from millions of users worldwide, Datos offers clean, easy-to-integrate data products.
How much does Datos cost?
The supported pricing models for Datos’ data are available by getting in contact with them via Datarade. Get talking to a member of the Datos team to receive custom pricing options, information about data subscription fees, and quotes for Datos’ data offering tailored to your use case.
What kind of data does Datos have?
SEO Data, Web Traffic Data, Online Search Trends Data, Web Search Data, and 5 others
What data does Datos offer?
Our data solutions provide daily access to URL sequencing and clickstream activity from millions of global users. Datasets capture desktop and mobile browsing behavior, allowing you to analyze real-world journeys across websites, content, ads, and conversion funnels. With worldwide coverage updated daily, you gain powerful insights into digital consumer trends and preferences to optimize experiences and drive strategic initiatives across various industries.
How does Datos collect data?
Datos collects data directly from the desktop and mobile devices of the panel across the globe via web and mobile browsers. This first-party methodology ensures the company responsibly captures rich, granular clickstream activity while maintaining stringent privacy standards. All panelist data is anonymized and aggregated, providing powerful yet consolidated privacy-secured insights into digital user behavior worldwide.
What’s Datos’ data privacy policy?
Datos prioritizes data privacy and safeguarding personal information. We collect data users provide and automatically capture during service interactions, including identifiers, device details, and browsing histories. This data is used for legitimate business purposes like fulfilling services, legal compliance, and with user consent. Limited data sharing may occur with trusted third parties under appropriate circumstances. Reasonable data retention policies and robust security measures protect user information. We respect privacy rights including access, rectification, and deletion where applicable. This notice may update over time, aligned with evolving privacy laws. Users can contact us with inquiries or to exercise their data rights. Maintaining user trust through strong data privacy is paramount.
What are the best use cases for Datos’ data?
Institutional Finance: Maximize trading efficiency for all strategies: fundamental, systematic, or discretionary — Algorithmic trading optimization — Portfolio diversification & optimization — Diligence enhancement — Signal generation Retail Analytics: Enhance sales and customer satisfaction through data-driven insights — Customer journey analysis — Product recommendation optimization — Seasonal demand forecasting Data Science & AI: Drive innovation and decision-making with predictive analytics — Model training data generation & enrichment — Anomaly detection — User segmentation and personalization — Predictive analytics for user behavior Market Research: Gain a competitive advantage through deep market insights and trend analysis — Competitor analysis — Market segmentation — Trend analysis and forecasting — New market entry assessment Video & Search Analytics: Optimize content performance and enhance user engagement — Content engagement analysis — Search intent analysis — Content performance optimization — Search relevance optimization Management Consulting: Improve business processes and strategic decision-making with data-driven insights — Website user experience audit — Competitive benchmarking — Conversion funnel optimization — Strategic planning and decision making Consumer Brands: Deliver personalized experiences and streamline operations for customer delight — Consumer journey insights — Path to purchase analysis — Personalized shopping recommendations — Consumer behavior analysis