Web Data: Best Web Datasets & Databases

What is Web Data?

Web data refers to any data that is accessible through the internet or the World Wide Web. This can include any type of digital content such as text, images, videos, audio, and other multimedia formats. Web data can be found on websites, social media platforms, online marketplaces, and other online platforms.

Web data can be both structured and unstructured. Structured data is organized in a predefined format, such as a table, while unstructured data is not organized in any particular format. Web data is often used for data analysis, market research, business intelligence, and other purposes. However, it is important to ensure that the use of web data complies with legal and ethical considerations.

How is Web Data collected?

Web data is collected through first and third-party sources which is then combined together by web providers to create accurate web datasets and online consumer profiles.

First-party web data

Internal data sources are ways of collecting data that comes from the site you are visiting itself. This included trackers like cookies and website or app analytics. Normally, these sources tell you information such as how long a user spent on the website, which pages they clicked through on the same domain and personal details such as the user’s IP address or location.

Third-party web data

External sources of web data collect information about a user as they browse different pages to track their preferences and interests. Third-party data collecters collect details about a user’s online habits to create an accurate consumer profile.

Information from these two data sources is used together to populate the contents of a web dataset.

Common Attributes of Web Data

Typically, a web dataset will contain various different data points about people’s online habits and preferences. This can be broken down into different types of information including:

Personal user information

This normally includes information about the users themselves, such as their IP address or mobile device ID, but has can also provide more detailed intelligence such as their age bracket, ethnicity and gender.

Browsing preferences

A web dataset will provide detailed insights into a user’s online preferences. By using a combination of third- and first-party sources, data providers can create an accurate user profile including their interests and online shopping behaviors.

Online intent information

Some web datasets may also provide information about users’ online intent. This can include search intent, purchase intent and online category interests. An online intent dataset typically includes a set of queries or search terms that users have entered into a search engine, along with the corresponding intent or purpose behind those queries. The dataset may also include additional metadata such as user demographics, geographic location, and time of search.

Here’s an example of what an online intent dataset could look like:

Website analytics

Web data can also provide information about the traffic to a certain website or app. This can be how many people visited the website over a certain period of time, how long they stayed and whether ultimately they clicked through and purchased anything.

What is Web Data?

Web data is an incredibly broad term. It encompasses a wide range of information which is collected from websites and apps about different users’ browsing habits, online behaviors and preferences. It can also include information about the consumer themselves, such as their details, search and purchase intent or online interests.

How is Web Data collected?

Web data is collected through first and third-party sources which is then combined together by web providers to create accurate web datasets and online consumer profiles.

What is Web Data used for?

Typically, web datasets are used by marketers and online advertisers to tailor their adveritising campaigns to their audience personal preferences. Web data is also sometimes used by researchers in order to conduct market research, such as in order to assess the health of an app or website. By using web data they can see the number of visitors to the website and evaluate its performance in comparison to other similar sites.

How can a user assess the quality of Web Data?

The highest quality web datasets will be regularly updated with real-time analytics and website or app visitor information. They will also provide accruate key details about users and their online habits and preferences so that companies can efficiently use this information in their marketing campaigns.

Always make sure to read the data provider’s reviews before you and and ask for a data sample in advance of purchase to ensure that the web data provided matches your personal needs.

Where can I buy Web Data?

Data providers and vendors listed on Datarade sell Web Data products and samples. Popular Web Data products and datasets available on our platform are Web Scraping Services| Extract & Analyze Data | Scrape Ecommerce websites by TagX, Factori Web Data | Global web browsing & activity data feed (4.2 Billion records) by Factori, and Bright Data | Srape Webdata for your every business need - Global Coverage - Get data from any public website by Bright Data.

How can I get Web Data?

You can get Web Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Web Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Web Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Web Data?

Web Data is similar to Environmental Data, B2B Data, Energy Data, Real Estate Data, and Geospatial Data. These data categories are commonly used for Machine Learning (ML) and Online Advertising.

What are the most common use cases for Web Data?

The top use cases for Web Data are Machine Learning (ML), Online Advertising, and Online Marketing.