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Web Data

Web data comprises information about users' online habits and preferences as well as analytics about a website or app's online performance. Marketers use this to accurately tailor advertising campaigns to consumers. Datarade helps you find the best web datasets.

Top Web Data APIs, Datasets, and Databases

Find the top commercial Web Data sets, feeds and streams.

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Lifesight Web Data

by Lifesight
Fresh web browsing data of users across desktop and mobile that indicates search intent, purchase intent and online category interests.
Volume4.2B Web Data Records
Country
USA
China
Japan
+ 104 others
History1 years of past data available
Use CaseOnline Interests, Search Intent + 3 more
Starts at
$2,000 / month
Free sample available
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Market Vectors Daily App and Web Usage in Indonesia

by Market Vectors
Market Vectors app and web usage data provides the trend of app performance of global companies across industries in Indonesia.
Country
Indonesia
History16 months of past data available
Use CaseAlpha Generation, Benchmarking + 3 more
Available Pricing:
One-off purchase
Yearly license
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Market Vectors Daily App and Web Usage in Singapore

by Market Vectors
Market Vectors actual app and web usage data provides the trend of app performance of global companies across industries in Singapore.
Country
Singapore
History10 months of past data available
Use CaseCompetitor Analysis, Stock Market Predictions + 3 more
Available Pricing:
One-off purchase
Yearly license
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Data Stream (Raw Data Feeds)

by OnAudience
It contains raw data that has been extracted from the user’s browser behaviour. The data can be used as good source material for ad targeting rules, predictive research, and Big Data analysis. It's...
Volume3.08B Unique AppNexus IDs Globally / Month, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseArtificial Intelligence (AI), CRM Data Enrichment + 1 more
Starts at
€5,000€4,500 / month
10% Datarade discount
Free sample available
20% revenue share
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Wult News Data

by Wult.io
Overview Wult's powerful data engine can provide news as it is published or can provide more structure insights into what is going on in the world. More detail Wult can qualify or deliv...
Pricing available upon request
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Data Appeal API

by The Data Appeal Company
The world’s most advanced POI and location data. Tap into our data lake on-demand and integrate our data with your business intelligence applications and platforms.
Volume130 Online Sources Monitored, 300 Million Pieces of Online Content Analyzed Each Day
Country
Germany
United Kingdom
France
+ 48 others
Use CaseCustomer Insights, Competitor Insights + 3 more
Pricing available upon request
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Data Enrichment

by Retargetly
Our Consumer Graph holds billions of data points on Latin American consumers, including your customers.
Country
Brazil
Mexico
Argentina
+ 3 others
History18 months of past data available
Use CaseCustomer Data Insights, Marketing Data Enrichment + 3 more
Available Pricing:
Monthly license
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Custom Data Crawl

by Leadbook
Gather your own data from publicly available online sources using Leadbook's A.I. powered data technology.
Quality95% bounce-free with complimentary 1-1 replacement within 30 days from date of purchase
Country
USA
China
Japan
+ 246 others
Use CaseDeal Sourcing, Cold Outreach + 3 more
Available Pricing:
One-off purchase
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Global Mobile Device Data

by StartApp
A large and varied set of data signals about 1B+ mobile devices worldwide.
Volume1B Devices
Quality100% Deterministic device data
Country
USA
China
Japan
+ 246 others
History12 months of past data available
Use CaseInvestment Banking, Audience Segmentation + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
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On and Offline Intender Data

by BIGDBM
Every day BIGDBM tracks behavioral data on hundreds of millions of optin, accessible devices, throughout the United States. We then segment this data into over 1,000 different IAB-defined categorie...
Country
USA
Canada
Mexico
+ 10 others
Use CaseTargeted Advertising
Available Pricing:
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Yearly license
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Top Web Data Providers, Vendors, and Companies

Find the top Web Data aggregators, suppliers, and firms.

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Based in United States of America

Fuel your data analytics with the most powerful SEO data available. Track rankings with the most comprehensive set of daily SERP data points. Gain control and access to every rich feature neede...

Based in Ireland

scrapinghub is a data provider offering Consumer Review Data , News Data, Semantic Website Data, Social Media Data, and Web Scraping Data. They are headquartered in Ireland.

Based in United States of America

Accern accelerates AI workflows for enterprises with a no-code development platform. The best data teams from the world's leading organizations, such as Allianz, IBM, and Jefferies, are using Accer...

Based in Israel

Webhose.io provides on-demand access to structured web data that anyone can consume. We empower you to build, launch, and scale big data operations - whether you’re a budding entrepreneur working...

Based in Denmark

We provide companies with an advanced data collection and enrichment tool. We have a number of predefined and collected datasets or you can define you own based on publicly available data and we ca...

Based in United States of America

Diffbot uses AI to build and expand its universal database of structured information, providing “Knowledge as a Service” for all kinds of data initiatives. Hundreds of leading companies rely on Dif...

Based in Finland

Swash is a browser plugin that collects Search & Click Feed, Navigation Feed, Transaction Feed data across major domains. We provide zero-party consumer data from all over the web, saving valuab...

Based in United Kingdom

SimilarWeb is a data provider offering Web Traffic Data, Semantic Website Data, Research Data, Open Data, Company Data, and Technographic Data. They are headquartered in United Kingdom.

Based in United States of America

Owned by Amazon, Alexa provides web-traffic statistics and trends.

The Ultimate Guide to Web Data 2020

Learn everything about Web Data. Understand data sources, popular use cases, and data quality.

What is Web Data?

Web data is an incredibly broad term. It encompasses a wide range of information which is collected from websites and apps about different users’ browsing habits, online behaviors and preferences. It can also include information about the consumer themselves, such as their details, search and purchase intent or online interests.

How is Web Data collected?

Web data is collected through first and third-party sources which is then combined together by web providers to create accurate web datasets and online consumer profiles.

First-party data - Internal data sources are ways of collecting data that comes from the site you are visiting itself. This included trackers like cookies and website or app analytics. Normally, these sources tell you information such as how long a user spent on the website, which pages they clicked through on the same domain and personal details such as the user’s IP address or location.

Third-party data - External sources of web data collect information about a user as they browse different pages to track their preferences and interests. Third-party data collecters collect details about a user’s online habits to create an accurate consumer profile.

Information from these two data sources is used together to populate the contents of a web dataset.

What are the attributes of Web Data?

Typically, a web dataset will contain various different data points about people’s online habits and preferences. This can be broken down into different types of information including:

Personal user information - This normally includes information about the users themselves, such as their IP address or mobile device ID, but has can also provide more detailed intelligence such as their age bracket, ethnicity and gender.

Browsing preferences - A web dataset will provide detailed insights into a user’s online preferences. By using a combination of third- and first-party sources, data providers can create an accurate user profile including their interests and online shopping behaviors.

Online intent information - Some web datasets may also provide information about users’ online intent. This can include search intent, purchase intent and online category interests.

Website analytics - web data can also provide information about the traffic to a certain website or app. This can be how many people visited the website over a certain period of time, how long they stayed and whether ultimately they clicked through and purchased anything.

What is Web Data used for?

Typically, web dataset is used by marketers and online advertisers. By tracking different users’ intents and preferences, these companies can accurately tailor their adveritising campaigns to suit people’s personal preference and therefore increase ad revenue and generate profits.

Web data is also sometimes used by researchers in order to conduct market research, such as in order to assess the health of an app or website. By using web data they can see the number of visitors to the website and evaluate its performance in comparison to other similar sites.

How can a user assess the quality of Web Data?

The highest quality web datasets will be regularly updated with real-time analytics and website or app visitor information. They will also provide accruate key details about users and their online habits and preferences so that companies can efficiently use this information in their marketing campaigns.

Always make sure to read the data provider’s reviews before you and and ask for a data sample in advance of purchase to ensure that the web data provided matches your personal needs.

Categories Related to Web Data

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Popular Web Data Use Cases

Find out the most common applications of Web Data.