What is Customer Experience Data? Examples, Datasets and Providers

Customer experience data captures feedback and interactions to improve customer satisfaction. Here, you’ll find our guide and top customer experience data providers, with options to review datasets and compare providers.
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Eugenio Caterino
Editor & Data Industry Expert

What is Customer Experience Data?

Customer experience data is the information gathered from customer interactions and feedback across various touchpoints throughout the customer journey. This data includes metrics such as customer satisfaction scores, feedback from surveys, customer service interactions, online reviews, and behavioral analytics. Businesses use this data to understand customer needs, preferences, and pain points, helping them to improve their products, services, and overall customer experience.

What are Examples of Customer Experience Data?

Examples of customer experience data include customer satisfaction scores from surveys, feedback from online reviews, interaction data from customer service channels, and behavioral data from website analytics. This data is used to measure customer loyalty, identify areas for improvement, and personalize customer interactions.

Best Customer Experience Databases & Datasets

Here is our curated selection of top Customer Experience Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.

Logo of WiserBrand.com

Customer Feedback Data | Customer Experience Data | 140K+ companies | 5M+ reviews from PissedConsumer

by WiserBrand.com
5.0
USA
United Kingdom
Germany
+60
Free sample preview
API available
Starts at
$0.10$0.10 / row
Logo of The Data Appeal Company

The Data Appeal | Map Data | API, Dataset | 200 Million + POI Data Mapped | Evaluate Customer Experience and Sentiment

by The Data Appeal Company
5.0
USA
United Kingdom
Germany
+246
Free sample preview
API available
Pricing available upon request
Logo of Wrapped.io

In-Depth Consumer Review Data & Customer Experience Insights: Trustpilot, G2, & Capterra Data for Market Research | Public Web Data

by Wrapped.io
5.0
USA
United Kingdom
Germany
+246
Free sample preview
API available
Starts at
€2,612 / purchase
Logo of WiserBrand.com

Customer Feedback Data | Customer Experience Data | Reasons of the calls from consumers to companies

by WiserBrand.com
5.0
USA
United Kingdom
Germany
+60
Free sample preview
Starts at
$0.15$0.14 / 1 row
Logo of The Data Appeal Company

The Data Appeal | Business Listings Data | API, Dataset | 200 Millions POI Data Mapped | Evaluate Customer Experience & Sentiment

by The Data Appeal Company
5.0
USA
United Kingdom
Germany
+246
Free sample preview
API available
Pricing available upon request
Logo of Wrapped.io

In-Depth Customer Experience Data: 2+ Years of Trustpilot, 3+ G2 & Capterra Insights for Consumer Behavior Analysis | Public Web Data

by Wrapped.io
5.0
USA
United Kingdom
Germany
+246
Free sample preview
API available
Starts at
€2,612 / purchase
Logo of WiserBrand.com

Customer Feedback Data | Customer Experience Data | Unique Consumer Sentiment Data: Transcription of the calls to the companies

by WiserBrand.com
5.0
USA
United Kingdom
Germany
+60
Free sample preview
Starts at
$3$2.85 / row
Logo of The Data Appeal Company

The Data Appeal | Customer Experience Data | API & Dataset | 251 POI Mapped | 180+ countries | GDPR-Compliant | Historical Data Since 2019

by The Data Appeal Company
5.0
USA
United Kingdom
Germany
+246
Free sample preview
API available
Pricing available upon request
Logo of Wrapped.io

Trustpilot Consumer Review Data: 2+ Years of Insights for Customer Insights & Market Trends | Public Web Data

by Wrapped.io
5.0
USA
United Kingdom
Germany
+246
Free sample preview
API available
Starts at
€2,612 / purchase
Logo of The Data Appeal Company

The Data Appeal | Marketing Data | API, Dataset | 200 Million + POI Data Mapped | Explore customer experience insights and business popularity.

by The Data Appeal Company
5.0
USA
United Kingdom
Germany
+246
Free sample preview
API available
Pricing available upon request

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Customer Experience Data Attributes

  • Customer Satisfaction Scores: Quantitative data collected from surveys and feedback forms.
  • Behavioral Analytics: Data from customer interactions on websites and apps.
  • Customer Feedback: Qualitative data from reviews, testimonials, and direct feedback.
  • Service Interactions: Data from customer service calls, chats, and emails.

How is Customer Experience Data Collected?

Customer experience data is collected through various methods, including:

  • Surveys
  • Feedback forms
  • Online reviews
  • Analytics tools

Businesses use customer relationship management (CRM) systems, social media listening tools, and web analytics platforms to gather data. Additionally, direct interactions through customer service channels provide valuable qualitative data that can be analyzed for insights into customer experience.

Why is Customer Experience Data Important?

Customer experience data is crucial because it provides insights into how customers perceive a brand and its products or services. By analyzing this data, businesses can:

  1. Identify strengths and weaknesses in their customer interactions
  2. Make data-driven decisions to improve customer satisfaction and loyalty

Improved customer experiences can lead to increased customer retention, higher conversion rates, and positive brand reputation.

Customer Experience Data Use Cases

  • Personalization: Tailoring products, services, and marketing efforts based on customer preferences and behavior.
  • Improving Customer Service: Identifying common issues and training staff to handle them effectively.
  • Product Development: Using feedback to innovate and improve product offerings.
  • Market Segmentation: Understanding different customer segments to target them with specific strategies.
  • Customer Retention: Implementing loyalty programs and strategies based on customer satisfaction data.

Frequently Asked Questions

Where Can I Buy Customer Experience Data?

You can explore our data marketplace to find a variety of Customer Experience Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.

How is the Quality of Customer Experience Data Maintained?

The quality of Customer Experience Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.

How Frequently is Customer Experience Data Updated?

The update frequency for Customer Experience Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.

Is Customer Experience Data Secure?

The security of Customer Experience Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.

How is Customer Experience Data Delivered?

Customer Experience Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Customer Experience Data.

How Much Does Customer Experience Data Cost?

The cost of Customer Experience Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Customer Experience Data for your needs.

Eugenio Caterino

Eugenio Caterino

Editor & Data Industry Expert @ Datarade

Eugenio is an editor and data industry expert with over a decade of experience specializing in B2B data marketplaces and e-commerce platforms. He has a strong background in data analytics, data science, and data management. Eugenio is passionate about helping companies leverage data and technology to drive innovation and business growth, ensuring they can easily and efficiently access the solutions they need.

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