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The Ultimate Guide to Address Data 2021
What is Address Data?
Address data is a list of accurate and validated address information. It commonly includes house number, street name and type, city, state, and ZIP Code in a standardized order. Address data sometimes is converted to geocoding - a textual expression of spatial location - for easy mapping of a target audience. Address data helps eliminate fraud address and identity theft. This data is integrated to complete detailed customer identity data, which is crucial in business to provide the best customer experience.
How is Address Data collected?
When collecting address data, online forms are commonly used to extract information. The collected data is compared against reliable existing address data from an authoritative database - the government’s postal service or any licensed sourced organizations. Then a validation process is involved to match the accuracy of the inputted locations with its existing counterpart. Collected data is checked and updated for accuracy to avoid duplication, incomplete address, invalid and improper format, and outdated addresses.
What are the typical attributes of Address Data?
Address data vary from country to country. So, to maintain accurate data, providing consistent component attributes must be complied with. Here are the component attributes of address data: Unit / Apartment/ Flat Number, Street Name and Type, City Name, District, Town, Postal Code, and Country. These attributes should be defined by the international market. In order to prevent disorganized address data, the best practice is to parse information into its component attributes - breaking it into sub-units to compare and to show data properly.
What is Address Data used for?
Marketers and businesses use address data to enrich customer identity data and to roll out targeted location-based marketing campaigns. Address data is also often used for lead generation and address validation. Similarly, having a clean and up-to-date address data can save marketers and businesses time and money on delivery services - returned shipment and fees. It also helps boost the productivity of direct marketing activities, such as direct mailing campaigns. Accurate address data enables better customer services and brand perception.
How can a user assess the quality of Address Data?
A high-quality address data provider must be partnered with the specific country’s postal authority, other government agencies, and third parties such as the United States Postal Service, Canada Post, and Royal Mail for UK, which have complete verified address databases. Besides address verification, high-quality data providers should ensure that their DaaS is accompanied with a process that eases customer experience like type-ahead verification, which allows the user to instantly validate their external data.
Another top-quality measurement to keep in mind is how often providers update and clean their data. Address data can be updated on a daily basis; with outdated data, you could potentially miss thousands of lead opportunities. Before you decide, it’s always a good idea to ask whether you can sample a provider’s address data, and read reviews left for the provider in question.
Who are the best Address Data providers?
Finding the right Address Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Address Data providers that you might want to buy Address Data from are BIGDBM, Thomson Data, Latch Media, Experian, and 4Orange.
Where can I buy Address Data?
Data providers and vendors listed on Datarade sell Address Data products and samples. Popular Address Data products and datasets available on our platform are 1st Party Data Onboarding by Acxiom, Location & Address Data by Matrixian Group, and HERE Geocoding and Search by MBI Geodata.
How can I get Address Data?
You can get Address Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Address Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Address Data APIs, feeds and streams to download the most up-to-date intelligence.