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Consumer Behavior Data

Find the best Consumer Behavior Data APIs, databases, and datasets. Explore top Consumer Behavior Data providers and their data sources & collection. Fuel your Consumer Behavior Data science, analytics, and intelligence.

Top Consumer Behavior Data APIs, Datasets, and Databases

Find the top commercial Consumer Behavior Data sets, feeds and streams.

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180bytwo - Cosmo - Consumer Demographic - Contact Data

by 180byTwo
Our consumer profiles are an extensive catalog of offline deterministic consumer variables such as demographics, past purchase, life events, household income, social Influence scoring and more, ...
Volume124 Million Households, 260 Million Total Unique Records
Country
USA
Use CaseBehavioral Targeting, Behavior-based Audiences + 3 more
Available Pricing:
Monthly subscription
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Premium Partner
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Lifesight Geo Data

by Lifesight
Our data service for insights on points of interest covering various data points we know about a location
Country
Australia
India
China
+ 237 more
History1 years of past data available
Use CaseRetail Analytics, Out of Home Media Planning + 3 more
Available Pricing:
One-off purchase
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TowerData Opener Data

by TowerData
TowerData's Opener Data is comprised of ~150M unique emails with known "open" activity over a rolling 12 months. The data is presented in YYYY-MM format of last known activity. There's a US b2c b...
Country
USA
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Usage Based
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Daily Global App Data

by Datastream Group
Global App data feed
History2 years of past data available
Use CasePeople-Based Marketing, Programmatic Advertising + 3 more
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
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Throtle Data Intelligence

by Throtle
Drive smarter Marketing decisions online and offline by leveraging a much richer data profile of your customers.
Volume250 million individuals, 130 million households
Quality70% Average Match Rate, 100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Country
USA
Belize
Bermuda
+ 10 more
Use CaseIdentity Validation, Contact Validation + 2 more
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
Usage Based
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Audiencerate for Data owners

by Audiencerate
AR Data platform allows data owners to onboard their branded data to access the largest digital marketplace in the world powered by Google and Adform and start monetizing in just a few hours while ...
Quality90% Match Rate
Use CaseData Matching, Programmatic Advertising + 3 more
Available Pricing:
Revenue Share
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Retail Foot Traffic Data (US)

by BDEX
BDEX can identify consumer foot traffic across any major retail chain in the US.
Country
USA
Use CaseFoot Traffic Analytics, Retail + 1 more
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
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Premium Partner
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1st Party Mobile App Data - Direct SDK

by StartApp
Gain access to the full app graph (MAID + ALL package ID's on the device) for ~300,000,000 unique devices monthly.
Volume300M unique devices (Globally)
Country
Australia
France
Germany
+ 245 more
History1 years of past data available
Use CasePersonalization, 360-Degree Customer View + 3 more
Available Pricing:
Monthly subscription
Yearly subscription
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Global E-commerce Product Pricing Data

by Allfactor
Global E-commerce Product Database
Volume5B records
Country
USA
United Kingdom
India
+ 9 more
Use CaseRetail Analytics, Retail + 3 more
Available Pricing:
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Online Keyword Raw Data Feed For AI Platforms

by Datonics
An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry. We power many of the leading retargeting and AI platforms ...
Volume600M records
Country
USA
Canada
Use CaseAlgorithm, Programmatic Advertising + 3 more
Available Pricing:
One-off purchase
Monthly subscription
Yearly subscription
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Top Consumer Behavior Data Providers, Vendors, and Companies

Find the top Consumer Behavior Data aggregators, suppliers, and firms.

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Data Finder

Based in United States of America

BBIGDBM provides software development on top of highly accurate Big Data.

Based in United States of America

Datacy lets people collect, manage and sell their online data and provides businesses with consumer behaviour and activity datasets that are of the highest quality, tailor-made to business needs an...

Based in United States of America

33Across is a data provider offering Consumer Behavior Data, Third-Party Data, Demographic Data, Interest Data, Consumer Lifestyle Data, Purchase Intent Data, and Social Media Data. They are headqu...

Based in United States of America

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurem...

Based in Germany

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data ...

Based in United States of America

Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of inf...

Based in United States of America

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help...

Based in United States of America

The BDEX Data Exchange Platform combines real-time consumer behaviors in a true marketplace environment with the most powerful identity graph in the US. BDEX empowers B2C companies to use the power...

Based in United States of America

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...

The Ultimate Guide to Consumer Behavior Data 2020

Learn everything about Consumer Behavior Data. Understand data sources, popular use cases, and data quality.

What is Behavioral Data?

Consumer behavior data gives insights into how consumers interact with brands and products throughout the consumer decision journey. If demographic data and other kinds of identity data help companies understand who their customers are, then consumer behavior data reveals something equally important — what they do.

With increasingly personalized product offerings and the continued blurring of traditional market segment boundaries, companies need to know more than just who their customers are. Behavioral data gives companies new ways of understanding and segmenting consumer groups, helping companies both target the increasing number of consumers who defy demographics and identify emerging trends before they are reflected in other data.

Consumer behavior data is generated early and often in the purchase process, as consumers leave behind digital traces not only of financial transactions but of the decision making phase that precedes these transactions, as well as the interactions with manufacturers and other consumers that occur after purchase and consumption via online reviews and social media posts. By leveraging the insights contained in this data, companies can better understand consumer preferences and product affinities and better anticipate consumer behavior, helping them make better decisions about how and when to intervene in the increasingly complex consumer decision journey.

Consumer behavior data can be used in combination with demographic and consumer lifestyle data to help you get to know your customers as never before.

Who uses Consumer Behavior Data and for what use cases?

Consumer Behavior Data is used in product development, product management, marketing and post-sales customer service, and is vital for companies that are:

  • Expanding geographically, particularly into unfamiliar markets
  • Launching new products or services
  • Customizing products or services for specific target markets
  • Expanding their demographic reach
  • Seeking to increase customer retention/loyalty

Understanding and being able to predict customer decision making, purchasing, and loyalty behavior helps companies tailor their product offerings as well as marketing and promotional activities to maximize both sales and retention.

Consumer behavior data is used to generate the recommendations that we are familiar with from online retailers and streaming services, in this case by finding patterns in purchase histories and product affinities. But you don’t have to be an industry giant to leverage the up- sell and cross-sell opportunities that consumer behavior data makes possible.

For example, you might know what your customers want to buy, but when are they most likely to buy? What are the most common triggers? What kind of interactions, via which channels, typically precede a purchase? Data showing how and when customers interact with your brand — via social media, first or third party websites, mobile apps, email marketing etc. — can guide decision making about the timing and personalization of your marketing interventions to maximize sales.

Companies can also use consumer behavior data to develop ways of reducing customer attrition or churn. Clearly, data on the timing and frequency of negative reviews or inbound contact with customer service can help companies predict the likelihood of customer defection and act preemptively. But consumer behavior analytics can also help uncover patterns that predict defection for the vast majority of unhappy customers who never express negative sentiment, thereby improving retention and the revenue it generates.

What are typical Consumer Behavior Data attributes?

Consumer behavior data has expanded beyond its traditional reliance on the RFM model (recency, frequency, monetary spend) to encompass a variety of information collected throughout the customer decision journey. There are many different kinds of consumer behavior data at different levels of granularity. Some of the most common include:

  • Clickstream data shows pages visited, time spent, origin, and destination
  • Loyalty program data including join date and activity
  • Social media usage data
  • Keywords scraped from online reviews or social media posts
  • Product affinity data showing which products are typically purchased together or in sequence

How is Behavioral Data typically collected?

Consumer Behavior Data is collected from a variety of sources, including websites, help desks, CRM systems, and mobile apps. Some of these sources — purchase information, CRM and help desk data — are internal to the company, while others are external. Traditional market research like surveys and questionnaires also also yield consumer behavior data.

Surveys and questionnaires provide information about brand recognition and affinity during the initial consideration and active evaluation phases. Browser cookie tracking reveals exactly how consumers navigate your website, which features they interact with and which they don’t, and what paths lead to successful sales. While data on how customers arrive at your digital platforms helps evaluate and focus marketing expenditures.

How to assess the quality of Consumer Behavior Data?

Consumer behavior data should be targeted to your needs, up to date, and accurate. In some cases too much data can be as bad as not enough. Determining up front in consultation with a data provider what kind of data will best benefit your company can save costs and frustration in the long run.

Consumers are always consuming and always generating data, so you need to ensure that your data is keeping up. Only data that is updated regularly — or even in real time — will help you stay abreast of your markets. Frequency refers to the regularity with which data is collected, while latency measures the delay between collection and distribution. High- frequency low-latency data will keep you up to date. Data also needs to be accurate and representative in order to be relevant to your customer segments, and data providers must ensure that appropriate sampling techniques are being used to ensure accuracy.

Some things to consider when purchasing data:

  • Completeness - are any important attributes missing? Rarity - is this data unique?
  • Usability - how easily can the data be turned into insights? Volume - how detailed is the data?
  • Latency & frequency - how up to date is the data? Accuracy - how accurate is the data?

How is Behavioral Data typically priced?

Consumer Behavior Data is typically sold either as a monthly subscription, which may or may not include a one-time enrollment fee, or in a single block, as with reference or historical data.

Other pricing formats are often given in CPM (cost per mille, or thousand data records), and can differ based on the geographic region covered in the data. For example, pricing may be different for EMEA (Europe, the Middle East and Africa) vs. ROW (rest of the world).

Many data providers are also willing to give out custom quotes for clients with special needs.

What are the common challenges when buying Behavioral Data?

Given the potentially unlimited scope of consumer behavior — which can include everything people do in their roles as consumers — and the vast quantities of data being generated and captured digitally, it can be difficult to know which kinds of data best suit your needs. Speaking directly to data providers is a good place to start.

Consumer behavior can also be quite volatile at times, and this volatility is reflected in the data. So it is important to make sure you’re getting the right data covering both a representative audience and the right time frame, up to and including the present.

What to ask Behavioral Data providers?

Questions you might want to ask your data provider include:

  • What specific kinds of Consumer Behavior Data best suit my needs?
  • How and how often is the data collected? How up to date is it?
  • What format is the data supplied in, and will it work with my current enterprise software?
  • Do you offer sample sets for testing purposes?

Categories Related to Consumer Behavior Data

Explore similar categories related to Consumer Behavior Data.

Popular Consumer Behavior Data Use Cases

Find out the most common applications of Consumer Behavior Data.

Account-Based Marketing (ABM) Advertising behavioral analytics Consumer Intelligence Behavioral Targeting Conversion Funnel Optimization Behavior-based Audiences Consumer Data Enrichment Consumer Trend Analysis