Image for Consumer Behavior Data

Consumer Behavior Data

Consumer behavior data is used to understand consumer lifestyle patterns. Businesses use consumer behavior datasets for predictive analytics and tracking consumer behavior online. These predictions and analysis are used for audience segmentation and personalized ad campaigns.

Top Consumer Behavior Data APIs, Datasets, and Databases

Find the top commercial Consumer Behavior Data sets, feeds and streams.

No results found for your search.

Save to list

Consumer Styles

by MBI Geodata
Where do people with different consumer styles live? The data is available for 51 countries in five continents and globally consistent and comparable.
Volume50 countries on 5 continents
Quality100% coverage, varies by country
Country
Germany
United Kingdom
France
+ 48 others
History5 years of past data available
Use CaseConsumer Profiling, purchase behavior analytics + 3 more
Available Pricing:
Usage-based
One-off purchase
Yearly license
View more
Save to list

180bytwo - Cosmo - Consumer Demographic - Contact Data

by 180byTwo
Our consumer profiles are an extensive catalog of offline deterministic consumer variables such as demographics, past purchase, life events, household income, social Influence scoring and more, ...
Volume124 Million Households, 260 Million Total Unique Records
Country
USA
Use CaseBehavioral Targeting, Behavior-based Audiences + 3 more
Available Pricing:
Monthly license
View more
Premium Partner
Save to list

Consumer FMCG Purchases Dataset -- Anywhere in the World

by Vumonic
A set of cleaned, categorized FMCG puchases for any ecommerce, D2C, E-pharmacy or online market in the world (any geography or product vertical).
Volume10M transactions/dataset
Quality95% CI
Country
USA
Germany
India
+ 10 others
History3 years of past data available
Use CaseBasket Analysis, Market Share Analysis + 3 more
Available Pricing:
One-off purchase
Yearly license
View more
Save to list

Data Stream (Raw Data Feeds)

by OnAudience
It contains raw data that has been extracted from the user’s browser behaviour. The data can be used as good source material for ad targeting rules, predictive research, and Big Data analysis. It's...
Volume3.08B Unique AppNexus IDs Globally / Month, 620M Unique Mobile IDs Globally / Month
Quality100% Nielsen Digital Ad Rating
Country
USA
China
Japan
+ 246 others
History30 days of past data available
Use CaseArtificial Intelligence (AI), CRM Data Enrichment + 1 more
Starts at
€5,000€4,500 / month
10% Datarade discount
Free sample available
20% revenue share
View more
Save to list

Personas Data

by Gravy Analytics
Gravy Personas delivers over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas data to identify foodies, frequent shoppe...
Volume350 buyer personas, 150M mobile device IDs
Quality100% deterministic data used
Country
USA
History3 years of past data available
Use CaseConsumer Intelligence, Consumer Data Enrichment + 3 more
Starts at
$1 / API call
View more
Premium Partner
Save to list

Lifesight Geo Data/PoI (Places of Interest) Data

by Lifesight
Our data service for insights on points of interest covering various data points we know about a location
Volume12M Records
Country
USA
China
Japan
+ 237 others
History1 years of past data available
Use CaseRetail Analytics, Out of Home Media Planning + 3 more
Starts at
$10,000 / purchase
Free sample available
View more
Save to list

TowerData Opener Data

by TowerData
TowerData's Opener Data is comprised of ~150M unique emails with known "open" activity over a rolling 12 months. The data is presented in YYYY-MM format of last known activity. There's a US b2c b...
Country
USA
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
View more
Premium Partner
Save to list

Daily Global App Data

by Datastream Group
Global App data feed
History2 years of past data available
Use CasePeople-Based Marketing, Programmatic Advertising + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
View more
Save to list

Throtle Data Intelligence

by Throtle
Drive smarter Marketing decisions online and offline by leveraging a much richer data profile of your customers.
Volume250 million individuals, 130 million households
Quality70% Average Match Rate, 100% Quality of Consumer Data - Truth{set} Truthscore™ Index
Country
USA
Canada
Mexico
+ 10 others
Use CaseIdentity Validation, Contact Validation + 3 more
Available Pricing:
One-off purchase
Monthly license
Yearly license
Usage-based
View more
Save to list

Audiencerate for Data owners

by Audiencerate
AR Data platform allows data owners to onboard their branded data to access the largest digital marketplace in the world powered by Google and Adform and start monetizing in just a few hours while ...
Quality90% Match Rate
Use CaseData Matching, Programmatic Advertising + 3 more
Pricing available upon request
View more

Top Consumer Behavior Data Providers, Vendors, and Companies

Find the top Consumer Behavior Data aggregators, suppliers, and firms.

No results found for your search.

Based in United States of America

BBIGDBM provides software development on top of highly accurate Big Data.

Based in United States of America

Datacy lets people collect, manage and sell their online data and provides businesses with consumer behaviour and activity datasets that are of the highest quality, tailor-made to business needs an...

Based in United States of America

33Across is a data provider offering Consumer Behavior Data, Third-Party Audience Data, Demographic Data, Interest Data, Consumer Lifestyle Data, Purchase Intent Data, and Social Media Data. They a...

Based in United States of America

Founded in 1969, Acxiom focuses on creating the best possible insights across the most sources of data, effectively harnessing big data about real consumers for recognition, targeting, and measurem...

Based in Germany

Zeotap is a Customer Intelligence Platform that helps brands understand customers and predict behavior, empowering them to invest in customer relationships and products that matter. It offers data ...

Based in United States of America

Mobilewalla provides device-ID based consumer segments for targeting mobile in-app audiences on Android and iOS. Mobilewalla’s audience segments are created by applying an entirely new class of inf...

Based in United States of America

The BDEX Data Exchange Platform combines real-time consumer behaviors in a true marketplace environment with the most powerful identity graph in the US. BDEX empowers B2C companies to use the power...

Based in United States of America

Datonics was the first company to deliver third party audience data to programmatic platforms. Over the past decade, we have developed extensive relationships with shopping sites, product review si...

Based in United States of America

Gravy is the leading provider of real-world location intelligence. Its patented AdmitOne™ engine verifies consumer visits to millions of places, points-of-interest and local events, providing unpre...

The Ultimate Guide to Consumer Behavior Data 2020

Learn everything about Consumer Behavior Data. Understand data sources, popular use cases, and data quality.

What is Behavioral Data?

Consumer behavior data gives insights into how consumers interact with brands and products throughout the consumer decision journey. If demographic data and other kinds of identity data help companies understand who their customers are, then consumer behavior data reveals something equally important — what they do.

With increasingly personalized product offerings and the continued blurring of traditional market segment boundaries, companies need to know more than just who their customers are. Behavioral data gives companies new ways of understanding and segmenting consumer groups, helping companies both target the increasing number of consumers who defy demographics and identify emerging trends before they are reflected in other data.

Consumer behavior data is generated early and often in the purchase process, as consumers leave behind digital traces not only of financial transactions but of the decision making phase that precedes these transactions, as well as the interactions with manufacturers and other consumers that occur after purchase and consumption via online reviews and social media posts. By leveraging the insights contained in this data, companies can better understand consumer preferences and product affinities and better anticipate consumer behavior, helping them make better decisions about how and when to intervene in the increasingly complex consumer decision journey.

Consumer behavior data can be used in combination with demographic and consumer lifestyle data to help you get to know your customers as never before.

Who uses Consumer Behavior Data and for what use cases?

Consumer Behavior Data is used in product development, product management, marketing and post-sales customer service, and is vital for companies that are:

  • Expanding geographically, particularly into unfamiliar markets
  • Launching new products or services
  • Customizing products or services for specific target markets
  • Expanding their demographic reach
  • Seeking to increase customer retention/loyalty

Understanding and being able to predict customer decision making, purchasing, and loyalty behavior helps companies tailor their product offerings as well as marketing and promotional activities to maximize both sales and retention.

Consumer behavior data is used to generate the recommendations that we are familiar with from online retailers and streaming services, in this case by finding patterns in purchase histories and product affinities. But you don’t have to be an industry giant to leverage the up- sell and cross-sell opportunities that consumer behavior data makes possible.

For example, you might know what your customers want to buy, but when are they most likely to buy? What are the most common triggers? What kind of interactions, via which channels, typically precede a purchase? Data showing how and when customers interact with your brand — via social media, first or third party websites, mobile apps, email marketing etc. — can guide decision making about the timing and personalization of your marketing interventions to maximize sales.

Companies can also use consumer behavior data to develop ways of reducing customer attrition or churn. Clearly, data on the timing and frequency of negative reviews or inbound contact with customer service can help companies predict the likelihood of customer defection and act preemptively. But consumer behavior analytics can also help uncover patterns that predict defection for the vast majority of unhappy customers who never express negative sentiment, thereby improving retention and the revenue it generates.

What are typical Consumer Behavior Data attributes?

Consumer behavior data has expanded beyond its traditional reliance on the RFM model (recency, frequency, monetary spend) to encompass a variety of information collected throughout the customer decision journey. There are many different kinds of consumer behavior data at different levels of granularity. Some of the most common include:

  • Clickstream data shows pages visited, time spent, origin, and destination
  • Loyalty program data including join date and activity
  • Social media usage data
  • Keywords scraped from online reviews or social media posts
  • Product affinity data showing which products are typically purchased together or in sequence

How is Behavioral Data typically collected?

Consumer Behavior Data is collected from a variety of sources, including websites, help desks, CRM systems, and mobile apps. Some of these sources — purchase information, CRM and help desk data — are internal to the company, while others are external. Traditional market research like surveys and questionnaires also also yield consumer behavior data.

Surveys and questionnaires provide information about brand recognition and affinity during the initial consideration and active evaluation phases. Browser cookie tracking reveals exactly how consumers navigate your website, which features they interact with and which they don’t, and what paths lead to successful sales. While data on how customers arrive at your digital platforms helps evaluate and focus marketing expenditures.

How to assess the quality of Consumer Behavior Data?

Consumer behavior data should be targeted to your needs, up to date, and accurate. In some cases too much data can be as bad as not enough. Determining up front in consultation with a data provider what kind of data will best benefit your company can save costs and frustration in the long run.

Consumers are always consuming and always generating data, so you need to ensure that your data is keeping up. Only data that is updated regularly — or even in real time — will help you stay abreast of your markets. Frequency refers to the regularity with which data is collected, while latency measures the delay between collection and distribution. High- frequency low-latency data will keep you up to date. Data also needs to be accurate and representative in order to be relevant to your customer segments, and data providers must ensure that appropriate sampling techniques are being used to ensure accuracy.

Some things to consider when purchasing data:

  • Completeness - are any important attributes missing? Rarity - is this data unique?
  • Usability - how easily can the data be turned into insights? Volume - how detailed is the data?
  • Latency & frequency - how up to date is the data? Accuracy - how accurate is the data?

How is Behavioral Data typically priced?

Consumer Behavior Data is typically sold either as a monthly subscription, which may or may not include a one-time enrollment fee, or in a single block, as with reference or historical data.

Other pricing formats are often given in CPM (cost per mille, or thousand data records), and can differ based on the geographic region covered in the data. For example, pricing may be different for EMEA (Europe, the Middle East and Africa) vs. ROW (rest of the world).

Many data providers are also willing to give out custom quotes for clients with special needs.

What are the common challenges when buying Behavioral Data?

Given the potentially unlimited scope of consumer behavior — which can include everything people do in their roles as consumers — and the vast quantities of data being generated and captured digitally, it can be difficult to know which kinds of data best suit your needs. Speaking directly to data providers is a good place to start.

Consumer behavior can also be quite volatile at times, and this volatility is reflected in the data. So it is important to make sure you’re getting the right data covering both a representative audience and the right time frame, up to and including the present.

What to ask Behavioral Data providers?

Questions you might want to ask your data provider include:

  • What specific kinds of Consumer Behavior Data best suit my needs?
  • How and how often is the data collected? How up to date is it?
  • What format is the data supplied in, and will it work with my current enterprise software?
  • Do you offer sample sets for testing purposes?

Categories Related to Consumer Behavior Data

Explore similar categories related to Consumer Behavior Data.

Popular Consumer Behavior Data Use Cases

Find out the most common applications of Consumer Behavior Data.