Interest Data

Interest data gives marketers an overview of what consumers are looking for on the internet. This data is then used by marketers to push tailored adverts to specific potential customers. Datarade helps you to find interest and intent data APIs, databases and datasets. Learn more →
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Our Data Partners
Lifesight Visits Data | Point-of-Interest (POI) data for APAC & MENA  505M Records icon
505M Records
Lifesight Visits Data | Point-of-Interest (POI) data for APAC & MENA  107 countries covered icon
107 countries covered
Lifesight Visits Data | Point-of-Interest (POI) data for APAC & MENA  1 years of historical data icon
1 years of historical data
Visitation data to points of interests linked to categories and brands across APAC and MENA
Kochava Collective - Global Point-of-Interest (POI) Data 198 countries covered icon
198 countries covered
Global POI from the Kochava Collective.
Predicio Point of Interest Data in the EU-5  5M POIs icon
Predicio Point of Interest Data in the EU-5  95% Location Accuracy icon
95% Location Accuracy
Predicio Point of Interest Data in the EU-5  5 countries covered icon
5 countries covered
Structured data on franchises and essential amenities to provide information on the location and the business activity that each entity falls under.
Show all → - Matrixian Group profile banner
Matrixian Group
Based in Netherlands
Matrixian Group
Matrixian Group is a data technology company that has a lot of consumer, real estate, mobility and logistics data. By connecting the characteristics of peopl...
169 countries mapped
+ 500 mln
Objects in our database
24 TB
24 TB data collected yearly - Fifty profile banner
Based in United Kingdom
Fifty is a technology company focused on the large scale analysis of proprietary first-party, contextual and social data to fundamentally redefine how organi...
Data - AnalyticsIQ profile banner
Based in USA
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
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The Ultimate Guide to Interest Data 2021

Learn about interest data analytics, sources, and collection.

What is Interest Data?

In the contemporary digital marketing environment, it’s not enough for marketers to just push random adverts to potential customers. They must find out a customer’s interests on the internet and push adverts that are specifically tailored to these interests. Interest data allows brands and marketers to have a glimpse of what consumers are looking for so that they can provide those products and services just when they are needed.

How is Interest Data collected?

When someone opens a browser and searches for something on a searchengine like Google, digital companies can detect what is happening in this browser, as a result figuring out the interests of the user. This is accomplished when these companies place small text files on to the customer’s computer. These text files are referred to as cookies, and they have the power to search for information about the interest of the internet user and send them to companies who eventually group this data into audience segments. Consequently, marketers can buy these segments and use them to show internet users tailored ads.

What are the typical attributes of Interest Data?

The core attribute of interest data is that it is tailored to give an in-depth description of what a given potential customer or set of customers is interested in. These may involve generic categories of interests that may range from sports, politics, health, science or lifestyle. This data set gives companies the opportunity to efficiently target products and messaging to potential customers. In a nutshell, this data set allows marketers to really understand the needs and pain points of potential customers. Interest data is designed in such a way that it works best with intent-driven marketing. While interest data helps target a potential customer, intent data evaluates the specific content consumption arrays to forecast the products he or she is most likely to purchase in the not-too-distant future.

What is Interest Data commonly used for?

Marketers use interest data to fully comprehend the continuing interests of customers they are targeting. Interest analytics using interest data enables them to analyze which products or brands are interesting a consumer most at present. By amalgamating the intent-focused marketing strategy with the available interest data, marketers can gain full access to target customers’ stories. An interest dataset drives more sales in the sense that it gives potential customers a sense of importance because the marketers have made the effort to personalize their ad messages to fit the specific needs of the customer, improving engagement and CRM.

How can a user assess the quality of Interest Data?

The quality of interest data can be assessed on its ability to incorporate an intent-based marketing strategy for a complete analysis of consumer behavior online. The quality of interest data is also determined by the frequency upon which it is gathered and whether it also bears in mind the geographical situation of the target consumers. In understanding the interests of customers online, having a better view of their geographical location will help you as a digital marketer to personalize your ad messages better. As such, the geographical aspect is a quality measure that assists you to understand a customer’s whereabouts, where they have been, and where they intended to be. Lastly, quality interest data is consent-managed so that it does not infringe on the privacy of the target customers.

Who are the best Interest Data providers?

Finding the right Interest Data provider for you really depends on your unique use case and data requirements, including budget and geographical coverage. Popular Interest Data providers that you might want to buy Interest Data from are Matrixian Group, Fifty, AnalyticsIQ, TL1 , and TrueData.

Where can I buy Interest Data?

Data providers and vendors listed on Datarade sell Interest Data products and samples. Popular Interest Data products and datasets available on our platform are Lifesight Visits Data | Point-of-Interest (POI) data for APAC & MENA by Lifesight, Kochava Collective - Global Point-of-Interest (POI) Data by Kochava Collective, and Predicio Point of Interest Data in the EU-5 by Predicio.

How can I get Interest Data?

You can get Interest Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Interest Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Interest Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Interest Data?

Interest Data is similar to Brand Affinity Data, Consumer Behavior Data, Consumer Lifestyle Data, and Life Stage Data. These data categories are commonly used for Advertising and Interest Data analytics.

What are the most common use cases for Interest Data?

The top use cases for Interest Data are Advertising, Audience Insights, and Audience Segmentation.