What is Interest Data? Examples, Datasets and Providers
What is Interest Data?
Interest data refers to information collected about an individual’s preferences, hobbies, and activities based on their online behavior. It includes data such as the websites they visit, the content they engage with, and the products they purchase or show interest in. This data is used by marketers and advertisers to personalize and target advertisements, tailor content recommendations, and improve user experiences.
What Are Examples of Interest Data?
Examples of interest data include consumer interest datasets such as online search queries, social media interactions, website visits, and product reviews. Interest data is used to understand consumer preferences, trends, and behavior, enabling businesses to tailor their marketing strategies, improve product offerings, and make data-driven decisions. In this page, you’ll find the best data sources for consumer interest data.
Best Interest Datasets & APIs
India Points of Interest (POI) Data
Factori AI & ML Training Data | Point of Interest Data (POI) | Global | Machine Learning Data
Echo Analytics | GeoPersona Interest Segments | Europe | Audience Targeting Data Available Globally | GDPR-Compliant
Versium REACH - Political Interest Data, Enrichment, USA, CCPA Compliant
GapMaps Premium Point of Interest (POI) Data | India | Point of Interest (POI) for Leading Retail Brands| Monthly Tracking
The Data Appeal | Point of Interest (POI) Data | API, Dataset | 251M Global POI Data | Coverage from 2019
Xtract.io - Point of Interest (POI) Data | Global Location Data | 6M+ POIs
Africa Points of Interest (POI) Data