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Best Interest Datasets, Databases & APIs

What is Interest Data?

Interest data gives marketers an overview of what consumers are looking for on the internet. This data is then used by marketers to push tailored adverts to specific potential customers. Datarade helps you to find interest and intent data APIs, databases and datasets.Learn more

50+ Results

Geolytica POIData.xyz Points of Interest (POI) Geo Data - Germany

by Geolytica
This is the Point of Interest (POI) Dataset for Germany as of August 2022 with 2,711,974 records. ... POI) is defined as a physical entity (such as a business) in a geo location (point) which may be (of interest
Available for 1 countries
2.71M records
98.9% Coverage
Starts at
$84 / purchase
Free sample preview
10% Datarade discount
Free sample available
Start icon5.0(2)

Global Point-of-Interest Data | POI, Geospatial, Sentiment (Reviews), Footfall, Business Listings & Store Location | 200 Million+ POIs Mapped

by The Data Appeal Company
Our unparalleled combination of points-of-interest (POI) data enriched with Sentiment and Footfall KPIs ... Points of Interest data packs contain the following information: POI Main Listing (name, address,
Available for 249 countries
320 Billion Pieces of Online Content Analyzed Each Day
5 years of historical data
Starts at
$49 / purchase
Free sample preview
Free sample available
Start icon5.0(17)

POI Data: SafeGraph Places | USA, UK, CA | Point of Interest (POI) Data on 11M+ Places

by SafeGraph
SafeGraph Places is a point of interest (POI) data offering with varying coverage depending on the country ... Business listing information about points of interest (POI), such as brand, address, location, lat/log
Available for 3 countries
11M POI (Points of Interest)
3 years of historical data
Starts at
$49 / purchase
Free sample available

Geolytica POIData.xyz Points of Interest (POI) Geo Data - Australia

by Geolytica
) which may be (of interest). ... This is a complete Point of Interest (POI) Dataset for Australia as of July 2021 containing 443,475 records
Available for 1 countries
443K records
98.9% Coverage
Starts at
$20 / purchase
Free sample preview
10% Datarade discount
Free sample available

Geolytica POIData.xyz Points of Interest (POI) Geo Data - United Kingdom

by Geolytica
This is the Point of Interest (POI) Dataset for United Kingdom as of August 2022 with 1,952,056 records ... , School, Coffee shop, Hair salon, Church, Auto repair shop. https://store.poidata.xyz/uk Point-of-interest
Available for 1 countries
1.95M records
99% Coverage
Starts at
$39 / purchase
Free sample preview
15% Datarade discount
Free sample available

Geolytica POIData.xyz Points of Interest (POI) Geo Data - Spain

by Geolytica
This is the Point of Interest (POI) Dataset for Spain as of August 2022 with 1,284,620 records. ... POI) is defined as a physical entity (such as a business) in a geo location (point) which may be (of interest
Available for 1 countries
1.28M records
98.9% Coverage
Starts at
$45 / purchase
Free sample preview
10% Datarade discount
Free sample available

Sovrn Weblog Interest Data Feed (US + APAC+LATAM+CA)

by Sovrn
data is derived from behavioral interest and intent data from its 51,000+ publishers and enables companies ... A monthly refresh of behavioral interest data covering 600 Million users across US,APAC,LATAM,CA Sovrn
Available for 80 countries
1.8K Million records
1 months of historical data
Starts at
$25,000 / month
Free sample preview
Free sample available
revenue share
Start icon4.9(2)

Factori Visits Data | Point-of-Interest (POI) data for APAC & MENA

by Factori
place visitation data which positions people within certain points of interest. ... Visitation data to points of interests linked to categories and brands across APAC and MENA We offer
Available for 107 countries
505M Records
1 years of historical data
Starts at
$3,000 / month
Free sample preview
Free sample available

Geolytica POIData.xyz Points of Interest (POI) Geo Data - Israel

by Geolytica
) which may be (of interest). ... This is the Point of Interest (POI) Dataset for Israel as of November 2021 with 68367 records.
Available for 1 countries
68.4K records
99% Coverage
Starts at
$666 / purchase
Free sample preview
5% Datarade discount
Free sample available
Start icon5.0(1)

Social Media Interests by PREDIK Data-Driven

by Predik Data-driven
Featured attributes of the data Interests: Using data from social networks we calculate the population ... This dataset that consists of one record per social media interest for each 500x500m quadrant in a given
Available for 240 countries
3 years of historical data
Pricing available upon request
datarade.ai - Sovrn profile banner
Sovrn
Based in USA
Sovrn
We are a publisher focused platform and applications company with a network of 40,000+ publishers and sites. We offer a variety of publisher tools aimed at i...
CCPA/GDPR
Compliant
100%
Opted-In Users
250M
Daily Active Users
datarade.ai - Fifty profile banner
Fifty
Based in United Kingdom
Fifty
Fifty is a technology company focused on the large scale analysis of proprietary first-party, contextual and social data to fundamentally redefine how organi...
CCPA
compliant
GDPR
compliant
Contextual
Data
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Gravy Analytics
Based in USA
Gravy Analytics
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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Matrixian
Based in Netherlands
Matrixian
By combining our international data sources with smart technology and expertise, we provide our customers with valuable insights, products and API's that ena...
196
169 countries mapped
+ 500 mln
Objects in our database
24 TB
24 TB data collected yearly
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
The Data Alliance
Based in USA
The Data Alliance
The Data Alliance is a data provider offering Demographic Data, Interest Data, and In-Market Audience Data. They are headquartered in United States of America.

The Ultimate Guide to Interest Data 2022

Learn about interest data analytics, sources, and collection.

What is Interest Data?

In the contemporary digital marketing environment, it’s not enough for marketers to just push random adverts to potential customers. They must find out a customer’s interests on the internet and push adverts that are specifically tailored to these interests. Interest data allows brands and marketers to have a glimpse of what consumers are looking for so that they can provide those products and services just when they are needed.

How is Interest Data collected?

When someone opens a browser and searches for something on a searchengine like Google, digital companies can detect what is happening in this browser, as a result figuring out the interests of the user. This is accomplished when these companies place small text files on to the customer’s computer. These text files are referred to as cookies, and they have the power to search for information about the interest of the internet user and send them to companies who eventually group this data into audience segments. Consequently, marketers can buy these segments and use them to show internet users tailored ads.

What are the typical attributes of Interest Data?

The core attribute of interest data is that it is tailored to give an in-depth description of what a given potential customer or set of customers is interested in. These may involve generic categories of interests that may range from sports, politics, health, science or lifestyle. This data set gives companies the opportunity to efficiently target products and messaging to potential customers. In a nutshell, this data set allows marketers to really understand the needs and pain points of potential customers. Interest data is designed in such a way that it works best with intent-driven marketing. While interest data helps target a potential customer, intent data evaluates the specific content consumption arrays to forecast the products he or she is most likely to purchase in the not-too-distant future.

What is Interest Data commonly used for?

Marketers use interest data to fully comprehend the continuing interests of customers they are targeting. Interest analytics using interest data enables them to analyze which products or brands are interesting a consumer most at present. By amalgamating the intent-focused marketing strategy with the available interest data, marketers can gain full access to target customers’ stories. An interest dataset drives more sales in the sense that it gives potential customers a sense of importance because the marketers have made the effort to personalize their ad messages to fit the specific needs of the customer, improving engagement and CRM.

How can a user assess the quality of Interest Data?

The quality of interest data can be assessed on its ability to incorporate an intent-based marketing strategy for a complete analysis of consumer behavior online. The quality of interest data is also determined by the frequency upon which it is gathered and whether it also bears in mind the geographical situation of the target consumers. In understanding the interests of customers online, having a better view of their geographical location will help you as a digital marketer to personalize your ad messages better. As such, the geographical aspect is a quality measure that assists you to understand a customer’s whereabouts, where they have been, and where they intended to be. Lastly, quality interest data is consent-managed so that it does not infringe on the privacy of the target customers.

Where can I buy Interest Data?

Data providers and vendors listed on Datarade sell Interest Data products and samples. Popular Interest Data products and datasets available on our platform are Geolytica POIData.xyz Points of Interest (POI) Geo Data - Germany by Geolytica, Global Point-of-Interest Data | POI, Geospatial, Sentiment (Reviews), Footfall, Business Listings & Store Location | 200 Million+ POIs Mapped by The Data Appeal Company, and POI Data: SafeGraph Places | USA, UK, CA | Point of Interest (POI) Data on 11M+ Places by SafeGraph.

How can I get Interest Data?

You can get Interest Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Interest Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Interest Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Interest Data?

Interest Data is similar to Consumer Behavior Data, Consumer Lifestyle Data, Consumer Propensity Data, Consumer Intent Data, and Consumer Sentiment Data. These data categories are commonly used for Advertising and Audience Insights.

What are the most common use cases for Interest Data?

The top use cases for Interest Data are Advertising, Audience Insights, and Audience Segmentation.