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Best Interest Datasets, Databases & APIs

What is Interest Data?

Interest data gives marketers an overview of what consumers are looking for on the internet. This data is then used by marketers to push tailored adverts to specific potential customers. Datarade helps you to find interest and intent data APIs, databases and datasets.Learn more

Recommended Interest Data Products

50+ Results
Start icon5.0(3)

Echo Analytics | Points of Interest (POI) Data | 55M+ Locations worldwide

around specific locations Support from our data experts every step of the way Using Point-of-Interest ... POI data has become essential to fuel spatial data models thanks to the granularity of the information
Available for 20 countries
3 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
Free sample available
Start icon5.0(2)

North American Points of Interest (POI), Sentiment & Footfall Data - USA, Canada & Mexico

Our unparalleled combination of points-of-interest (POI) data enriched with Sentiment and Footfall KPIs ... Points of Interest data packs contain the following information: POI Main Listing (name, address,
Available for 249 countries
320 Billion Pieces of Online Content Analyzed Each Day
4 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Free sample available
Start icon5.0(17)

SafeGraph Point of Interest (POI) Dataset | Global Coverage | 40M+ Places

SafeGraph Places is a point of interest (POI) data offering with varying coverage depending on the country ... Business listing information about points of interest (POI), such as brand, address, location, lat/log
Available for 3 countries
11M POI (Points of Interest)
3 years of historical data
Starts at
$49 / purchase
Free sample preview
Free sample available
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Global POI/ Point of Interest Data

We cover all POI’s (Point of Interest) of commercial places all across the globe. ... POI’s cover all industries and are refreshed daily in-house Techsalerator covers all POI’s (Point of Interest
Available for 249 countries
300M POI's
7 years of historical data
Pricing available upon request

Digital MAID Linkage Data to Email, Taxonomy Interests and PII Information

US only Digital Intent Data and Taxonomy Interest linkage. ... The data is available on a daily feed, or linked to other fields of interest to create a customized solution
Available for 1 countries
100M Billion
6 months of historical data
100% Match Rate
Starts at
$1,000$900 / purchase
Free sample preview
10% Datarade discount
Free sample available
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Echo Analytics | POI Data | 15.5M+ Locations available in USA | Points of Interest USA

specific locations Support from our data experts every step of the way Using Point-of-Interest data ... POI data has become essential to fuel spatial data models thanks to the granularity of the information
Available for 1 countries
3 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
Free sample available
Start icon5.0(2)

Global Point-of-Interest Data | POI, Geospatial, Sentiment (Reviews), Footfall, Business Listings & Store Location | 200 Million+ POIs Mapped

Our unparalleled combination of points-of-interest (POI) data enriched with Sentiment and Footfall KPIs ... Points of Interest data packs contain the following information: POI Main Listing (name, address,
Available for 249 countries
320 Billion Pieces of Online Content Analyzed Each Day
5 years of historical data
Starts at
$49 / purchase
Free sample preview
Free sample available
Start icon4.9(5)

POI/ Point of Interest Data Asia and APAC

We cover all POI’s (Point of Interest) of commercial places all across Asia. ... POI’s cover all industries and are refreshed daily in-house Techsalerator covers all POI’s (Point of Interest
Available for 51 countries
1B POI's
7 years of historical data
Pricing available upon request
Start icon5.0(3)

Echo Analytics | Points of Interest data (POI Data) | 12M+ Locations in UK, France, Italy, Germany & Spain

specific locations Support from our data experts every step of the way Using Point-of-Interest data ... POI data has become essential to fuel spatial data models thanks to the granularity of the information
Available for 5 countries
3 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
Free sample available
Start icon5.0(2)

Europe Point-of-Interest Data | POI, Geospatial, Sentiment (Reviews), Footfall, Business Listings & Store Location | 200 Million+ POIs Mapped

Our unparalleled combination of points-of-interest (POI) data enriched with Sentiment and Footfall KPIs ... Points of Interest data packs contain the following information: POI Main Listing (name, address,
Available for 249 countries
320 Billion Pieces of Online Content Analyzed Each Day
5 years of historical data
Starts at
$20 / purchase
Free sample preview
Free sample available

More Interest Data Products

Discover related interest data products.
120K records
98.9% Coverage
UAE covered
This is a Point of Interest POI Dataset for the United Arab Emirates as of November 2021 with 119506 records. Of the 2504 categories, the most popular are: ...
1.8K Million records
80 countries covered
1 months of historical data
A monthly refresh of behavioral interest data covering 600 Million users across US,APAC,LATAM,CA
870K Locations
96% Accuracy
USA covered
The point-of-interest (POI) data from LocationsXYZ consists of 870K US location information of outlets in the food and dining industry. The database includes...
303K records
98.9% Coverage
Saudi Arabia covered
This is a Point of Interest POI Dataset for Saudi Arabia as of November 2021 with 302649 records. Of the 2885 categories, the 10 most popular are: Mosque, Re...
201K records
98.9% Coverage
Denmark covered
This is the Point of Interest (POI) Dataset for Denmark as of November 2021 with 201,479 records. There are 2796 categories with the top 10: Bus stop, Hold...
6M POI data
96% Accuracy
14 countries covered
Xtract.io offers a wide range of POI datasets with 6 million locations spread across 11 different industries to enable its customers to make the right busine...
249 countries covered
Quadrant’s POI Data-as-a-Service provides geospatial applications a contextual layer of comprehensive and actionable information on landmarks, key features, ...
249 countries covered
Quadrant’s POI Data-as-a-Service provides geospatial applications a contextual layer of comprehensive and actionable information on landmarks, key features, ...
5.02M records
100% Coverage
Indonesia covered
This is a complete Point of Interest (POI) Dataset for Indonesia as of August 2022 containing 5,020,012 records. The data is categorized in 3381 categories w...
USA covered
The BIGDBM Consumer Database is comprised of over 80 sources and includes over 400 different data points for each individual in a household with complete PII...
20 countries covered
3 years of historical data
POI data provides core information of any physical location, including its specific address, open & close history, Geo H3 Area, lat/long, etc. This data h...
249 countries covered
Quadrant’s POI Data-as-a-Service provides geospatial applications a contextual layer of comprehensive and actionable information on landmarks, key features, ...
USA covered
Includes SafeGraph and PredictHQ Combined Sample Dataset of Restaurants and Nearby Events in the US.
1B POI's
42 countries covered
7 years of historical data
We cover all POI's (Point of Interest) of commercial places all across LATAM and Latin America . Our POI's cover all industries and are refreshed daily in-house
1B POI's
51 countries covered
7 years of historical data
We cover all POI's (Point of Interest) of commercial places all across Asia. Our POI's cover all industries and are refreshed daily in-house
1B POI's
51 countries covered
7 years of historical data
We cover all POI's (Point of Interest) of commercial places all across Europe. Our POI's cover all industries and are refreshed daily in-house
300M POI's
249 countries covered
7 years of historical data
We cover all POI's (Point of Interest) of commercial places all across the globe. Our POI's cover all industries and are refreshed daily in-house
320 Billion Pieces of Online Content Analyzed Each Day
249 countries covered
4 years of historical data
Our unparalleled combination of points-of-interest (POI) data enriched with Sentiment and Footfall KPIs will empower you to take action with confidence and a...
datarade.ai - Sovrn profile banner
Sovrn
Based in USA
Sovrn
We are a publisher focused platform and applications company with a network of 40,000+ publishers and sites. We offer a variety of publisher tools aimed at i...
CCPA/GDPR
Compliant
100%
Opted-In Users
250M
Daily Active Users
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Gravy Analytics
Based in USA
Gravy Analytics
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
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Matrixian
Based in Netherlands
Matrixian
By combining our international data sources with smart technology and expertise, we provide our customers with valuable insights, products and API's that ena...
196
169 countries mapped
+ 500 mln
Objects in our database
24 TB
24 TB data collected yearly
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
DDMR
Based in USA
DDMR
DDMR is a data provider offering Interest Data and Consumer Behavior Data. They are headquartered in United States of America.
Datafinder
Based in USA
Datafinder
Datafinder is a data provider offering Demographic Data, Interest Data, Address Data, and Phone Number Data. They are headquartered in United States of America.

The Ultimate Guide to Interest Data 2023

Learn about interest data analytics, sources, and collection.

What is Interest Data?

In the contemporary digital marketing environment, it’s not enough for marketers to just push random adverts to potential customers. They must find out a customer’s interests on the internet and push adverts that are specifically tailored to these interests. Interest data allows brands and marketers to have a glimpse of what consumers are looking for so that they can provide those products and services just when they are needed.

How is Interest Data collected?

When someone opens a browser and searches for something on a searchengine like Google, digital companies can detect what is happening in this browser, as a result figuring out the interests of the user. This is accomplished when these companies place small text files on to the customer’s computer. These text files are referred to as cookies, and they have the power to search for information about the interest of the internet user and send them to companies who eventually group this data into audience segments. Consequently, marketers can buy these segments and use them to show internet users tailored ads.

What are the typical attributes of Interest Data?

The core attribute of interest data is that it is tailored to give an in-depth description of what a given potential customer or set of customers is interested in. These may involve generic categories of interests that may range from sports, politics, health, science or lifestyle. This data set gives companies the opportunity to efficiently target products and messaging to potential customers. In a nutshell, this data set allows marketers to really understand the needs and pain points of potential customers. Interest data is designed in such a way that it works best with intent-driven marketing. While interest data helps target a potential customer, intent data evaluates the specific content consumption arrays to forecast the products he or she is most likely to purchase in the not-too-distant future.

What is Interest Data commonly used for?

Marketers use interest data to fully comprehend the continuing interests of customers they are targeting. Interest analytics using interest data enables them to analyze which products or brands are interesting a consumer most at present. By amalgamating the intent-focused marketing strategy with the available interest data, marketers can gain full access to target customers’ stories. An interest dataset drives more sales in the sense that it gives potential customers a sense of importance because the marketers have made the effort to personalize their ad messages to fit the specific needs of the customer, improving engagement and CRM.

How can a user assess the quality of Interest Data?

The quality of interest data can be assessed on its ability to incorporate an intent-based marketing strategy for a complete analysis of consumer behavior online. The quality of interest data is also determined by the frequency upon which it is gathered and whether it also bears in mind the geographical situation of the target consumers. In understanding the interests of customers online, having a better view of their geographical location will help you as a digital marketer to personalize your ad messages better. As such, the geographical aspect is a quality measure that assists you to understand a customer’s whereabouts, where they have been, and where they intended to be. Lastly, quality interest data is consent-managed so that it does not infringe on the privacy of the target customers.

Where can I buy Interest Data?

Data providers and vendors listed on Datarade sell Interest Data products and samples. Popular Interest Data products and datasets available on our platform are Echo Analytics | Points of Interest (POI) Data | 55M+ Locations worldwide by Echo Analytics, North American Points of Interest (POI), Sentiment & Footfall Data - USA, Canada & Mexico by The Data Appeal Company, and SafeGraph Point of Interest (POI) Dataset | Global Coverage | 40M+ Places by SafeGraph.

How can I get Interest Data?

You can get Interest Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Interest Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Interest Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Interest Data?

Interest Data is similar to Consumer Behavior Data, Consumer Lifestyle Data, Consumer Propensity Data, Consumer Intent Data, and Consumer Sentiment Data. These data categories are commonly used for Advertising and Audience Insights.

What are the most common use cases for Interest Data?

The top use cases for Interest Data are Advertising, Audience Insights, and Audience Segmentation.