Interest Data: Best Interest Datasets & Databases

What is Interest Data?

Interest data gives marketers an overview of what consumers are looking for on the internet. This data is then used by marketers to push tailored adverts to specific potential customers. Datarade helps you to find interest and intent data APIs, databases and datasets.Learn more

Recommended Interest Data Products

50+ Results
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North American Points of Interest (POI), Sentiment & Footfall Data - USA, Canada & Mexico

Our unparalleled combination of points-of-interest (POI) data enriched with Sentiment and Footfall KPIs ... Points of Interest data packs contain the following information: POI Main Listing (name, address,
Available for 249 countries
320 Billion Pieces of Online Content Analyzed Each Day
4 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Free sample available
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Echo Analytics | POI Data | 15.7M Locations available in USA | Points of Interest USA

Point-of-Interest data will help with: Analysing the constant change of the physical world (identify ... POI data has become essential to fuel spatial data models thanks to the granularity of the information
Available for 1 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
Free sample available
Start icon5.0(17)

SafeGraph Point of Interest (POI) Dataset | Global Coverage | 41M+ Places

SafeGraph Places is a point of interest (POI) data offering with varying coverage depending on the country ... Business listing information about points of interest (POI), such as brand, address, location, lat/log
Available for 3 countries
11M POI (Points of Interest)
3 years of historical data
Starts at
$49 / purchase
Free sample preview
Free sample available
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POI/ Point of Interest Data for all Businesses in Japan

We cover all POI’s (Point of Interest) of businesses in Japan. ... POI’s cover all industries and are refreshed daily in-house Techsalerator covers all POI’s (Point of Interest
Available for 1 countries
5.3M records
5 years of historical data
99% accuracy
Pricing available upon request
Free sample preview
Start icon5.0(1)

Versium REACH - Political Interest Data, Append, USA, GDPR and CCPA Compliant

by Versium
Versium REACH B2C adds consumer demographic data to your list of customers or prospects. ... Versium REACH Demographic Append you will have access to many different attributes for enriching your data
Available for 1 countries
300M Consumers
70% Over 70% match rate
Starts at
$300 / month
Free sample preview
Free sample available
revenue share

Xtract.io - POI data (Point-of-Interest ) | Locations data | 3M POIs in US and Canada

by Xtract
This product consists of point-of-interest data for retail, automotive, food, dining, and healthcare ... Point-of-interest or POI data, i.e., the exact location of the building, store, or a specific place has
Available for 2 countries
3.05M Locations
12 months of historical data
96% Accuracy
Starts at
$5,850 / month
Free sample preview
Free sample available

Online Web Data Global | Cookies to MAID to Interest Category by Datastream Group

Datastream Groups’ online data covers US and International web requests. ... This data can then be used to serve up relevant content — like display ads — in the right place, and
Available for 157 countries
600M + Daily Records
24 months of historical data
60% Match Rate
Starts at
$15,000$14,250 / month
Free sample preview
5% Datarade discount
Free sample available

Digital MAID Linkage Data to Email, Taxonomy Interests and PII Information

US only Digital Intent Data and Taxonomy Interest linkage. ... The data is available on a daily feed, or linked to other fields of interest to create a customized solution
Available for 1 countries
100M Billion
6 months of historical data
100% Match Rate
Starts at
$1,000$900 / purchase
Free sample preview
10% Datarade discount
Free sample available
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Global Point-of-Interest Data | POI, Geospatial, Sentiment (Reviews), Footfall, Business Listings & Store Location | 200 Million+ POIs Mapped

Our unparalleled combination of points-of-interest (POI) data enriched with Sentiment and Footfall KPIs ... Points of Interest data packs contain the following information: POI Main Listing (name, address,
Available for 249 countries
320 Billion Pieces of Online Content Analyzed Each Day
5 years of historical data
Starts at
$49 / purchase
Free sample preview
Free sample available
Start icon5.0(3)

Echo Analytics | Points of Interest data (POI Data) | 12M+ Locations in UK, France, Italy, Germany & Spain

Point-of-Interest data will help with: Analysing the constant change of the physical world (identify ... POI data has become essential to fuel spatial data models thanks to the granularity of the information
Available for 5 countries
Available Pricing:
One-off purchase
Monthly License
Yearly License
Free sample preview
Free sample available

More Interest Data Products

Discover related interest data products.
300M Consumers
70% Over 70% match rate
USA covered
Versium REACH B2C adds consumer demographic data to your list of customers or prospects.
5.02M records
100% Coverage
Indonesia covered
This is a complete Point of Interest (POI) Dataset for Indonesia as of August 2022 containing 5,020,012 records. The data is categorized in 3381 categories w...
68.4K records
99% Coverage
Israel covered
This is the Point of Interest (POI) Dataset for Israel as of November 2021 with 68367 records. There are 1961 categories, the top 10 are: Restaurant, School,...
362K records
98.9% Coverage
Vietnam covered
This is a Point of Interest POI Dataset for Vietnam as of June 2021 with 362173 records. Of the 2014 categories, the most popular are: Restaurant, Grocery ...
5.3M records
90% Coverage
India covered
This is a Point of Interest (POI) Dataset for India as of August 2022 containing 5,300,396 records. The data is categorized in 3381 categories with the top 1...
5 countries covered
This product combines POI data with Building Footprints, providing companies with core information of any physical location, as well as a clear picture on th...
320 Billion Pieces of Online Content Analyzed Each Day
249 countries covered
5 years of historical data
Our unparalleled combination of points-of-interest (POI) data enriched with Sentiment and Footfall KPIs will empower you to take action with confidence and a...
250M MAUs in the US
100% deterministic data used
USA covered
Gravy Personas delivers over 350 psychographic classifications for U.S. consumers built on the places and events they visit in the real world. Use Personas t...
249 countries covered
Quadrant’s POI Data-as-a-Service provides geospatial applications a contextual layer of comprehensive and actionable information on landmarks, key features, ...
20M smartphones
USA covered
2 years of historical data
Understand how individual brands or categories of retail are performing over time across the United States.
240 countries covered
Locationscloud's POI data is an organized and regularly updated database of real-time locations. This is the tailor-made datasets you can select the best sui...
120K records
98.9% Coverage
UAE covered
This is a Point of Interest POI Dataset for the United Arab Emirates as of November 2021 with 119506 records. Of the 2504 categories, the most popular are: ...
249 countries covered
The POI (point of interest) data includes details of businesses, landmarks (e.g., restaurants, hospitals, EV charging stations, grocery stores, supermarkets,...
31 countries covered
POI data provides core information of any physical location, including its specific address, building ownership, open & close history, Geo H3 Area, and more....
USA covered
POI data provides core information of any physical location, including its specific address, building ownership, open & close history, Geo H3 Area, and more....
1.39M in-app events
94% from Italy
4 countries covered
The dataset includes in aggregated form demographic data on usage of mobility apps by drivers
300M Consumers
70% Over 70% match rate
USA covered
Versium REACH B2C adds consumer demographic data to your list of customers or prospects.
300M Consumers
70% Over 70% match rate
USA covered
Versium REACH B2C adds consumer demographic data to your list of customers or prospects.
datarade.ai - Versium profile banner
Versium
Based in USA
Versium
We develop easy-to-use data technology products for businesses to identify, understand, and reach their most ideal prospects. We operate with integrity to cr...
529%
Increase In Online Reach
2+
Trillion Insight Attributes
95% Fill
Rate For Business Addresses
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Gravy Analytics
Based in USA
Gravy Analytics
Gravy Analytics is the enterprise location technology company providing actionable intelligence to businesses. The company brings data about people, places, ...
100%
deterministic data
600 MM
MAUs globally
2K+ brands
represented
datarade.ai - Matrixian profile banner
Matrixian
Based in Netherlands
Matrixian
By combining our international data sources with smart technology and expertise, we provide our customers with valuable insights, products and API's that ena...
196
169 countries mapped
+ 500 mln
Objects in our database
24 TB
24 TB data collected yearly
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AnalyticsIQ
Based in USA
AnalyticsIQ
AnalyticsIQ is a predictive marketing data company that creates data to understand the complete view of individuals - regardless of whether they are at home ...
DDMR
Based in USA
DDMR
DDMR is a data provider offering Interest Data and Consumer Behavior Data. They are headquartered in United States of America.
Datafinder
Based in USA
Datafinder
Datafinder is a data provider offering Demographic Data, Interest Data, Address Data, and Phone Number Data. They are headquartered in United States of America.

The Ultimate Guide to Interest Data 2023

Learn about interest data analytics, sources, and collection.

What is Interest Data?

In the contemporary digital marketing environment, it’s not enough for marketers to just push random adverts to potential customers. They must find out a customer’s interests on the internet and push adverts that are specifically tailored to these interests. Interest data allows brands and marketers to have a glimpse of what consumers are looking for so that they can provide those products and services just when they are needed.

How is Interest Data collected?

When someone opens a browser and searches for something on a searchengine like Google, digital companies can detect what is happening in this browser, as a result figuring out the interests of the user. This is accomplished when these companies place small text files on to the customer’s computer. These text files are referred to as cookies, and they have the power to search for information about the interest of the internet user and send them to companies who eventually group this data into audience segments. Consequently, marketers can buy these segments and use them to show internet users tailored ads.

What are the typical attributes of Interest Data?

The core attribute of interest data is that it is tailored to give an in-depth description of what a given potential customer or set of customers is interested in. These may involve generic categories of interests that may range from sports, politics, health, science or lifestyle. This data set gives companies the opportunity to efficiently target products and messaging to potential customers. In a nutshell, this data set allows marketers to really understand the needs and pain points of potential customers. Interest data is designed in such a way that it works best with intent-driven marketing. While interest data helps target a potential customer, intent data evaluates the specific content consumption arrays to forecast the products he or she is most likely to purchase in the not-too-distant future.

What is Interest Data commonly used for?

Marketers use interest data to fully comprehend the continuing interests of customers they are targeting. Interest analytics using interest data enables them to analyze which products or brands are interesting a consumer most at present. By amalgamating the intent-focused marketing strategy with the available interest data, marketers can gain full access to target customers’ stories. An interest dataset drives more sales in the sense that it gives potential customers a sense of importance because the marketers have made the effort to personalize their ad messages to fit the specific needs of the customer, improving engagement and CRM.

How can a user assess the quality of Interest Data?

The quality of interest data can be assessed on its ability to incorporate an intent-based marketing strategy for a complete analysis of consumer behavior online. The quality of interest data is also determined by the frequency upon which it is gathered and whether it also bears in mind the geographical situation of the target consumers. In understanding the interests of customers online, having a better view of their geographical location will help you as a digital marketer to personalize your ad messages better. As such, the geographical aspect is a quality measure that assists you to understand a customer’s whereabouts, where they have been, and where they intended to be. Lastly, quality interest data is consent-managed so that it does not infringe on the privacy of the target customers.

Where can I buy Interest Data?

Data providers and vendors listed on Datarade sell Interest Data products and samples. Popular Interest Data products and datasets available on our platform are North American Points of Interest (POI), Sentiment & Footfall Data - USA, Canada & Mexico by The Data Appeal Company, Echo Analytics | POI Data | 15.7M Locations available in USA | Points of Interest USA by Echo Analytics, and SafeGraph Point of Interest (POI) Dataset | Global Coverage | 41M+ Places by SafeGraph.

How can I get Interest Data?

You can get Interest Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Interest Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Interest Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Interest Data?

Interest Data is similar to Consumer Behavior Data, Consumer Intent Data, Consumer Sentiment Data, and Consumer Travel History Data. These data categories are commonly used for Advertising and Audience Insights.

What are the most common use cases for Interest Data?

The top use cases for Interest Data are Advertising, Audience Insights, and Audience Segmentation.