What is Interest Data? Examples, Datasets and Providers
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- FAQ
What is Interest Data?
Interest data refers to information collected about an individual’s preferences, hobbies, and activities based on their online behavior. It includes data such as the websites they visit, the content they engage with, and the products they purchase or show interest in. This data is used by marketers and advertisers to personalize and target advertisements, tailor content recommendations, and improve user experiences.
What Are Examples of Interest Data?
Examples of interest data include consumer interest datasets such as online search queries, social media interactions, website visits, and product reviews. Interest data is used to understand consumer preferences, trends, and behavior, enabling businesses to tailor their marketing strategies, improve product offerings, and make data-driven decisions. In this page, you’ll find the best data sources for consumer interest data.
Best Interest Databases & Datasets
Here is our curated selection of top Interest Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
B2B Intent Data | 21,000 Interest Categories I B2B Buyer Interest Data
Global POI/ Point of Interest Data
Success.ai | Buyer Intent & Interest Data | 15k+ Intent Topics with Global Coverage - Best Quality & Price Guarantee
Voter Data Append, USA, CCPA Compliant, Political Interest Data
Store Location Data | Cannabis Dispensary Outlets in the US | Points of Interest Data
Factori AI & ML Training Data | Point of Interest Data (POI) | Global | Machine Learning Data
Indonesia Point of Interest (POI) Data
POI Data | Geospatial Data | Global Coverage: US, UK, Germany, France (...) | 164M+ Points of Interest | API, Dataset
GIS Data| Asia and MENA POIs| Understand Your Retail Competitor Landscape | Location Data | Point of Interest Data
Purchase Intent Data | Contact Level Interest Data | 320M+ B2B & B2C Contacts | 21,000 Interest Categories | Daily Leads
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Top Interest Data Providers & Companies
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Specialists Marketing Services, Inc.
CoverageUSABy leveraging our years of data experience, adhering to best practices and providing the most accurate data sets available, we aim to build a partnership grounded in trust, understanding, and impactful results.100%Deterministic100%Addressable100%Verified -
VisitIQ™
CoverageUSAVWe have purchased data for marketing from DrivenIQ as well as used their incredible capture tech to nurture our website traffic efficiently and accurately. Surprised at the granular accuracy of the data we inspect regularly from them.
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Success.ai
CoverageUSAUK+248VI’m really happy with the contact data I got from success.ai. After talking to a bunch of other providers, they were either way too expensive or didn’t offer the best implementation options. But success.ai was a great fit for me!
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Versium
CoverageUSACUsing Versium REACH has allowed us to easily and cost-effectively activate our CRM and ICP data. Versium REACH allows us to activate our data over our preferred media channels giving us the ability to compound frequency with our audiences.
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Webautomation
CoverageUSAUK+248VI bought some Firmographic data from webautomation to use as part of our AI stack. The price was fair and the data quality was very good. Great service all round. Would highly recommend their service.
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OAN
CoverageUSAUK+229VI used OAN data to run a campaign for one of our clients; the target of the campaign was very challenging as we needed to reach fans of a very specific genre of games. Fortunately, OAN was able to provide this data at an amazing volume and to be honest - I was blown away by the quality. My client was extremely happy and I'm more than sure we'll be using OAN data in the future! :) Also, most companies could learn a thing or two about customer service from them!
Popular Use Cases for Interest Data
Interest Data is essential for a wide range of business applications, offering valuable insights and driving opportunities across industries. Below, we have highlighted the most significant use cases for Interest Data.
Main Attributes of Interest Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| Float | The latitude of a point on earth's surface. Commonly abbreviated as "lat". | View 311 datasets | |
| String | The address of a company or contact (street name, number, zip code, city, county, country). | View 263 datasets | |
| String | The name of a city. | View 261 datasets | |
| String | The phone number of a contact or organization. | View 250 datasets | |
| String | The email address of a company or contact. | View 245 datasets | |
| String | The first name of a contact. | View 223 datasets |
Frequently Asked Questions
How is the Quality of Interest Data Maintained?
The quality of Interest Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Interest Data Updated?
The update frequency for Interest Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Interest Data Secure?
The security of Interest Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Interest Data Delivered?
Interest Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Interest Data.
How Much Does Interest Data Cost?
The cost of Interest Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Interest Data for your needs.
What Are Similar Data Types to Interest Data?
Interest Data is similar to other data types, such as Psychographic Data, Consumer Donation Data, Consumer Sentiment Data, and Customer Sentiment Data. These related categories are often used together for applications like Advertising and Audience Segmentation.
