Best Interest Data Providers
Recommended Interest Data Providers
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Specialists Marketing Services, Inc.
CoverageUSABy leveraging our years of data experience, adhering to best practices and providing the most accurate data sets available, we aim to build a partnership grounded in trust, understanding, and impactful results.100%Deterministic100%Addressable100%Verified -
VisitIQâ„¢
CoverageUSAVWe have purchased data for marketing from DrivenIQ as well as used their incredible capture tech to nurture our website traffic efficiently and accurately. Surprised at the granular accuracy of the data we inspect regularly from them.
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Success.ai
CoverageUSAUK+248VI’m really happy with the contact data I got from success.ai. After talking to a bunch of other providers, they were either way too expensive or didn’t offer the best implementation options. But success.ai was a great fit for me!
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Versium
CoverageUSACUsing Versium REACH has allowed us to easily and cost-effectively activate our CRM and ICP data. Versium REACH allows us to activate our data over our preferred media channels giving us the ability to compound frequency with our audiences.
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Webautomation
CoverageUSAUK+248VI bought some Firmographic data from webautomation to use as part of our AI stack. The price was fair and the data quality was very good. Great service all round. Would highly recommend their service.
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OAN
CoverageUSAUK+229VI used OAN data to run a campaign for one of our clients; the target of the campaign was very challenging as we needed to reach fans of a very specific genre of games. Fortunately, OAN was able to provide this data at an amazing volume and to be honest - I was blown away by the quality. My client was extremely happy and I'm more than sure we'll be using OAN data in the future! :) Also, most companies could learn a thing or two about customer service from them!
Top Interest Data Providers
| Provider | Country | Use Cases | Pricing Model | Privacy | |
|---|---|---|---|---|---|
Specialists Marketing Services, Inc. |
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360-Degree Customer View Audience Insights Audience Segmentation |
One-off purchase Monthly License Yearly License |
CCPA | View |
VisitIQâ„¢ |
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360-Degree Customer View Account-Based Marketing (ABM) Address Data Enrichment |
One-off purchase Monthly License Yearly License |
CCPA GDPR | View |
Success.ai |
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Account-Based Marketing (ABM) Advertising Audience Insights |
One-off purchase Monthly License Yearly License |
CCPA GDPR | View |
Versium |
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Account-based Advertising Account-Based Marketing (ABM) Address Data Enrichment |
Monthly License Yearly License Usage-based |
CCPA GDPR | View |
Webautomation |
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Account-Based Marketing (ABM) Alternative Investment Artificial Intelligence (AI) |
One-off purchase Monthly License Yearly License |
CCPA GDPR | View |
OAN |
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Advertising Audience Targeting Behavioral Targeting |
Monthly License Yearly License Usage-based |
CCPA GDPR | View |
Echo Analytics |
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Audience Targeting Catchment Area Analysis Company Data Enrichment |
One-off purchase Monthly License Yearly License |
CCPA GDPR | View |
Stirista |
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360-Degree Customer View Account-Based Marketing (ABM) Audience Insights |
One-off purchase Monthly License Yearly License |
CCPA GDPR | View |
Solution Publishing |
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Address Validation Audience Intelligence B2B Advertising |
One-off purchase Monthly License Yearly License |
CCPA GDPR | View |
GeoPostcodes |
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Address Data Enrichment Address Validation Advertising |
Yearly License |
CCPA GDPR | View |
Specialists Marketing Services, Inc.
Verified Data Provider
VisitIQâ„¢
Verified Data Provider
Rating & Reviews
Latest Review
View all reviewsWe have purchased data for marketing from DrivenIQ as well as used their incredible capture tech to nurture our website traffic efficiently and accurately. Surprised at the granular accuracy of the data we inspect regularly from them.
Success.ai
Verified Data Provider
Rating & Reviews
Latest Review
View all reviewsI’m really happy with the contact data I got from success.ai. After talking to a bunch of other providers, they were either way too expensive or didn’t offer the best implementation options. But success.ai was a great fit for me!
Versium
Verified Data Provider
Rating & Reviews
Latest Review
Using Versium REACH has allowed us to easily and cost-effectively activate our CRM and ICP data. Versium REACH allows us to activate our data over our preferred media channels giving us the ability to compound frequency with our audiences.
Webautomation
Verified Data Provider
Rating & Reviews
Latest Review
I bought some Firmographic data from webautomation to use as part of our AI stack. The price was fair and the data quality was very good. Great service all round. Would highly recommend their service.
OAN
Verified Data Provider
Rating & Reviews
Latest Review
I used OAN data to run a campaign for one of our clients; the target of the campaign was very challenging as we needed to reach fans of a very specific genre of games. Fortunately, OAN was able to provide this data at an amazing volume and to be honest - I was blown away by the quality. My client was extremely happy and I'm more than sure we'll be using OAN data in the future! :) Also, most companies could learn a thing or two about customer service from them!
Echo Analytics
Verified Data Provider
Rating & Reviews
Latest Review
View all reviewsThe recent webinar by Echo on their data collection process was excellent, very well explained and lucid. I understood how complex the process is to clean the data. Their product is a really interesting one.
Stirista
Verified Data Provider
Solution Publishing
Verified Data Provider
Rating & Reviews
Latest Review
View all reviewsMultiple B2B client use cases related to Online Customer Acquisition. These were worldwide programs on a cost per lead basis for MQL's, and the leads were call verified leads - executed seamlessly and cost-effectively.
GeoPostcodes
Verified Data Provider
Are you a Interest Data provider?
Best Interest Data Providers
| # | Interest Data Provider | Data Types | Coverage | Data Accuracy | Update Frequency |
|---|---|---|---|---|---|
| 1 | Factori | POI Data, Consumer Behavior Data | 248 Countries | 95% | Daily, Weekly, Monthly, Quarterly |
| 2 | Versium | Political Interest Data, B2C Data | USA | 70%+ | Real-time, On-demand |
| 3 | SafeGraph | POI Data, Location Data | USA, UK, Canada | - | Monthly, On-demand |
| 4 | Xtract.io | POI Data, Consumer Behavior Data | USA, UK, Canada, Europe | 96% | Weekly, Monthly, Quarterly |
| 5 | The Data Appeal Company | POI Data, Sentiment Data, Footfall Data | 249 Countries | 80% | Monthly, Quarterly, On-demand |
| 6 | dataplor | POI Data, Business Listings Data | 52 Countries | - | Weekly, Monthly, Real-time, On-demand |
| 7 | Echo Analytics | POI Data, Audience Behavior Data | 5 Countries | - | Monthly, Quarterly, On-demand |
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Factori
Factori is known for its flexible and adaptable data solutions, offering a wide range of geospatial data, including consumer profiles, POI, and location intelligence. Factori’s datasets are particularly valuable for consumer insights, retail site selection, and urban mobility planning.
Factori Profile -
Versium
Versium specializes in providing B2C demographic and political interest data, enriching customer profiles with detailed information such as political affiliations, lifestyle interests, and donor data. Their focus on U.S.-based data supports businesses in enhancing customer segmentation and targeted marketing efforts.
Versium Profile -
SafeGraph
SafeGraph delivers highly accurate and clean POI datasets with a focus on business listings, location intelligence, and store visit attribution. Their datasets include details like address, brand, NAICS category, and open/close dates, making them essential for digital out-of-home advertising, retail site selection, and geospatial analytics.
SafeGraph Profile -
Xtract.io
Xtract.io provides comprehensive POI data across 11 industries, including retail, healthcare, and public utility points. Their data includes rich attributes that support business decision-making for site selection, geomarketing, and location-based marketing strategies.
Xtract.io Profile -
The Data Appeal Company
The Data Appeal Company specializes in providing enriched POI data combined with sentiment analysis and footfall metrics. Their global datasets cover 249 countries and are widely used across industries such as tourism, retail, and real estate for customer experience analysis, location intelligence, and competitive benchmarking.
The Data Appeal Company Profile -
Dataplor
Dataplor provides extensive POI and business listings data across 52 countries, with particular expertise in emerging markets. Their datasets are updated on a weekly or real-time basis, offering insights for business intelligence, lead generation, and location planning.
dataplor Profile -
Echo Analytics
Echo Analytics offers GeoPersona interest segments, providing insights into audience behavior and POI visitation patterns. This data is instrumental in geotargeting, location-based advertising, and customer profiling. Their datasets cover 5 countries with a focus on enhancing marketing strategies through behavioral segmentation.
Echo Analytics Profile
