Consumer Purchase Data

Consumer purchase data is the data about a consumer's buying history. Businesses use it to predict which products or services the buyer will look for in future, and to assess how far into the buyer journey they are. Datarade helps you get the best consumer purchase datasets. Learn more →
Find the right data, effortlessly.
Discover, compare, and request the best consumer purchase datasets and APIs.
Our Data Partners
Consumer FMCG Purchases Dataset -- Ecommerce Data Anywhere in the World -- Vumonic 10M transactions/dataset icon
10M transactions/dataset
Consumer FMCG Purchases Dataset -- Ecommerce Data Anywhere in the World -- Vumonic 95% CI icon
95% CI
Consumer FMCG Purchases Dataset -- Ecommerce Data Anywhere in the World -- Vumonic 13 countries covered icon
13 countries covered
A set of cleaned, categorized FMCG puchases for any ecommerce, D2C, E-pharmacy or online market in the world (any geography or product vertical).
PurchaserIQ by AnalyticsIQ - Consumer Purchase Data USA - 241M Individuals 241M individuals icon
241M individuals
PurchaserIQ by AnalyticsIQ - Consumer Purchase Data USA - 241M Individuals USA covered icon
USA covered
PurchaserIQ by AnalyticsIQ - Consumer Purchase Data USA - 241M Individuals 3 months of historical data icon
3 months of historical data
PurchaserIQ contains data related to a consumer’s past purchase behavior.
Above Data | Automobile Consumer Purchase Intent USA & Canada - aggregated by make and model  15M unique annual visitors icon
15M unique annual visitors
Above Data | Automobile Consumer Purchase Intent USA & Canada - aggregated by make and model  50% in-market for autos icon
50% in-market for autos
Above Data | Automobile Consumer Purchase Intent USA & Canada - aggregated by make and model  2 countries covered icon
2 countries covered
Nearly 50% of all people in-market for a car are represented in this dataset. Three levels of intent are provided and aggregated by make and model.
Show all →
Above Data
Based in USA
Above Data
Above Data procures and packages unique data assets in a flexible, intuitive and no-code environment allowing you to get quick answers before the competition
Compliant
Ethically Sourced
Exclusive
Unique Insights
No-Code
Platform
Skimlinks
Based in United Kingdom
Skimlinks
Skimlinks is a data provider offering Audience Data, Brand Affinity Data, Identity Graph Data, In-Market Audience Data, and 4 others. They are headquartered ...
Connexity
Based in USA
Connexity
Connexity is a data provider offering Consumer Lifestyle Data, Demographic Data, In-Market Audience Data, Interest Data, and 7 others. They are headquartered...
Show all →

The Ultimate Guide to Consumer Purchase Data 2021

Learn about consumer purchase data analytics, sources, and collection.

What is Consumer Purchase Data?

Consumer purchase data is a set of information comprised of statements or actions which accumulate during a buyer’s journey toward a purchase. However, in the customer experience and service industries, it can mean much more than just the reason for a visit or purchase. Consumer purchase data enables businesses to predict which specific product or service a consumer is likely to buy next. Consumer purchase data covers the information of consumer’s buying patterns, past purchasing history and that can be affected by various elements, such as health observation, environmental awareness, stock availability, perceived status, product appearance, nutritional value, and others.

How is Consumer Purchase Data collected?

How you obtain consumer purchase data depends on whether it is first- or third-party data (or both) that you’re looking for.

    1. For first-party data, you must look in your own record, CRM systems and web analytics. To find first-party customer purchase data, you can examine and track accounts that are interacting and using your content on an IP level by a variety of tools. Known first-party data is more accessible to find once received - this comes from form submissions on your own website, and the consequent data and information created, like
      name, organisation and job title.
  1. Third-party data is obtained by partnering with a third-party provider or partner, who can help you improve first-party data with third-party insight, and recognise your
    preferred or addressable market. This must also be obtained via a vendor partner that must come from form submissions, collected through forms from competitor sites or more likely, business blogs.

    # What are the attributes of Consumer Purchase Data?
    There are two attributes of consumer purchase data, both of which work on the combination of IP addresses and browser cookies to trace users online.

  2. First-party consumer purchase data: First-party consumer purchase data comes from tracking your website and is usually called engagement data. Many marketing automation programs have created first-party consumer purchase data for more than a decade now and most marketers have access to it. First-party consumer purchase data can be anonymous, meaning there’s no name connected with the record, or it can be known, meaning the person has filled out a form and has given their name and contact information.

  3. Third-Party consumer purchase: Third-party consumer purchase data is a much newer field. While marketing automation traces your own web properties, third-party consumer purchase data providers can trace cookies and information from sites other than your own.

What is Consumer Purchase Data used for?

Here are common uses for consumer purchase data:

  • Build targeted account lists – Sales and marketing teams uses consumer purchase data to dynamically separate outreach lists for accounts that show an active interest.
  • Account-based marketing (ABM) – Sales and marketing teams can select ABM accounts based on their level of analysis and account-wide intent.
  • Personalization – Marketing and sales teams can better personalize original outreach with devices that match whatever accounts are already looking for.
  • Targeted advertising – Consumer purchase data can be used to produce more targeted ads to both known and unknown customers.

How can a user assess the quality of Consumer Purchase Data?

We can assess the quality of consumer purchase data from the following points: