Consumer Purchase Data: Best Consumer Purchase Datasets & Databases

What is Consumer Purchase Data?

Consumer purchase data is a set of information comprised of statements or actions which accumulate during a buyer’s journey toward a purchase. However, in the customer experience and service industries, it can mean much more than just the reason for a visit or purchase. Consumer purchase data enables businesses to predict which specific product or service a consumer is likely to buy next. Consumer purchase data covers the information of consumer’s buying patterns, past purchasing history and that can be affected by various elements, such as health observation, environmental awareness, stock availability, perceived status, product appearance, nutritional value, and others.

How is Consumer Purchase Data collected?

How you obtain consumer purchase data depends on whether it is first- or third-party data (or both) that you’re looking for.

1. 1. For first-party data, you must look in your own record, CRM systems and web analytics. To find first-party customer purchase data, you can examine and track accounts that are interacting and using your content on an IP level by a variety of tools. Known first-party data is more accessible to find once received - this comes from form submissions on your own website, and the consequent data and information created, like
      name, organisation and job title.

2. Third-party data is obtained by partnering with a third-party provider or partner, who can help you improve first-party data with third-party insight, and recognise your
   preferred or addressable market. This must also be obtained via a vendor partner that must come from form submissions, collected through forms from competitor sites or more likely, business blogs.

   # What are the attributes of Consumer Purchase Data?
   There are two attributes of consumer purchase data, both of which work on the combination of IP addresses and browser cookies to trace users online.

3. First-party consumer purchase data: First-party consumer purchase data comes from tracking your website and is usually called engagement data. Many marketing automation programs have created first-party consumer purchase data for more than a decade now and most marketers have access to it. First-party consumer purchase data can be anonymous, meaning there’s no name connected with the record, or it can be known, meaning the person has filled out a form and has given their name and contact information.

4. Third-Party consumer purchase: Third-party consumer purchase data is a much newer field. While marketing automation traces your own web properties, third-party consumer purchase data providers can trace cookies and information from sites other than your own.

What is Consumer Purchase Data used for?

Here are common uses for consumer purchase data:

• Build targeted account lists – Sales and marketing teams uses consumer purchase data to dynamically separate outreach lists for accounts that show an active interest.
• Account-based marketing (ABM) – Sales and marketing teams can select ABM accounts based on their level of analysis and account-wide intent.
• Personalization – Marketing and sales teams can better personalize original outreach with devices that match whatever accounts are already looking for.
• Targeted advertising – Consumer purchase data can be used to produce more targeted ads to both known and unknown customers.

How can a user assess the quality of Consumer Purchase Data?

We can assess the quality of consumer purchase data from the following points:

• Relevancy: The consumer purchase data should match the requirements for the intended use.
• Completeness: The consumer purchase data should not have value gaps or missing data points.
• Timeliness: The data should be updated regularly.
• Consistency: The data should be in an easily-readable format, so that it can be cross referenced and integrated with existing systems easily.

  Where can I buy Consumer Purchase Data?

  Data providers and vendors listed on Datarade sell Consumer Purchase Data products and samples. Popular Consumer Purchase Data products and datasets available on our platform are Commerce Data | Aggregated Transaction Data | Consumer Purchase Data by SafeGraph, Versium REACH - Consumer Lifestyle and Interest (Investing, Health and Fitness, Purchase Data, etc) Append API, USA, GDPR and CCPA Compliant by Versium, and PurchaserIQ by AnalyticsIQ - Consumer Purchase Data USA - 251M Individuals by AnalyticsIQ.

How can I get Consumer Purchase Data?

You can get Consumer Purchase Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Purchase Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Purchase Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to Consumer Purchase Data?

Consumer Purchase Data is similar to Audience Data, Social Media Data, Consumer Credit Rating Data, Panel Survey Data, and Psychographic Data. These data categories are commonly used for Purchase Intelligence and Purchase Intelligence.

What are the most common use cases for Consumer Purchase Data?

The top use cases for Consumer Purchase Data are Purchase Intelligence, Purchase Intelligence, and Purchase Intelligence.