Consumer Edge Vision Demographic Spending Data | B2C Audience Purchase Behavior | US Transaction Data | 100M+ Cards, 12K+ Merchants, Industry, Channel product image in hero

Consumer Edge Vision Demographic Spending Data | B2C Audience Purchase Behavior | US Transaction Data | 100M+ Cards, 12K+ Merchants, Industry, Channel

Consumer Edge
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brand_name
period_type
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Sign In To Preview Data
Volume
100M
Credit & Debit Cards
Avail. Formats
.csv and .xls
File
Coverage
1
Country
History
9
years

Data Dictionary

[Sample] Demos - sample.csv
Attribute Type Example Mapping
brand_name
String WALMART (EX FUEL)
period_type
String MONTH
period
String Dec-22
period_start_dt
String 12/1/2022
period_end_dt
String 12/31/2022
demo_type
String WEALTH
demo
String $160,001+
spend_amount
Float 55636758.66
Product Attributes
Attribute Type Example Mapping
String H Stock Ticker
Transaction Date
Date 2021-11-27
Transaction Count
Float 12.37
Spend Amount
Float 691.28
String USD Currency Code
Industry Name
String Leisure & Recreation
Subindustry Name
String Movie Theatres
String Outdoor Voices Brand Name

Description

CE Vision USA is the premier data set tracking consumer spending on credit and debit cards. Corporate brands and private investors use CE Vision consumer demographic data for insights by industry, brand, and region into income, age, and ethnicity for marketing, advertising, and business strategy.
Demographics Analysis with Consumer Edge Credit & Debit Card Transaction Data Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction. Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel This data sample illustrates how Consumer Edge data can be used to compare demographics breakdown (age and income excluded in this free sample view) for one company vs. a competitor for a set period of time (Ex: How do demographics like wealth, ethnicity, children in the household, homeowner status, and political affiliation differ for Walmart vs. Target shopper?). Inquire about a CE subscription to perform more complex, near real-time demographics analysis functions on public tickers and private brands like: • Analyze a demographic, like age or income, within a state for a company in 2023 • Compare all of a company’s demographics to all of that company’s competitors through most recent history Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs. Use Case: Demographics Analysis Problem A global retailer wants to understand company performance by age group. Solution Consumer Edge transaction data can be used to analyze shopper transactions by age group to understand: • Overall sales growth by age group over time • Percentage sales growth by age group over time • Sales by age group vs. competitors Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on key demographic drivers of growth for company-wide reporting • Reduce investment in underperforming age groups, both online and offline • Determine retention by age group to refine campaign strategy • Understand how different age groups are performing compared to key competitors Corporate researchers and consumer insights teams use CE Vision for: Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence. Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period • Churn • Cross-Shop • Average Ticket Buckets

Country Coverage

North America (1)
United States of America

History

9 years of historical data

Volume

8 Years History
12,000 Merchants
800 Parent Companies
600 Publicly Traded Tickers
80 Same Store Sales Metrics
100 million Credit & Debit Cards

Pricing

Free sample available
License Starts at
One-off purchase Not available
Monthly License Not available
Yearly License Available
Usage-based Not available

Suitable Company Sizes

Small Business
Medium-sized Business
Enterprise

Delivery

Methods
S3 Bucket
UI Export
Frequency
daily
Format
.csv
.xls

Use Cases

Categories

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Frequently asked questions

What is Consumer Edge Vision Demographic Spending Data B2C Audience Purchase Behavior US Transaction Data 100M+ Cards, 12K+ Merchants, Industry, Channel?

CE Vision USA is the premier data set tracking consumer spending on credit and debit cards. Corporate brands and private investors use CE Vision consumer demographic data for insights by industry, brand, and region into income, age, and ethnicity for marketing, advertising, and business strategy.

What is Consumer Edge Vision Demographic Spending Data B2C Audience Purchase Behavior US Transaction Data 100M+ Cards, 12K+ Merchants, Industry, Channel used for?

This product has 5 key use cases. Consumer Edge recommends using the data for Consumer Intelligence, Data Modeling, Consumer Data Enrichment, Marketing Data Enrichment, and B2C Data Enrichment. Global businesses and organizations buy Consumer Behavior Data from Consumer Edge to fuel their analytics and enrichment.

Who can use Consumer Edge Vision Demographic Spending Data B2C Audience Purchase Behavior US Transaction Data 100M+ Cards, 12K+ Merchants, Industry, Channel?

This product is best suited if you’re a Small Business, Medium-sized Business, or Enterprise looking for Consumer Behavior Data. Get in touch with Consumer Edge to see what their data can do for your business and find out which integrations they provide.

How far back does the data in Consumer Edge Vision Demographic Spending Data B2C Audience Purchase Behavior US Transaction Data 100M+ Cards, 12K+ Merchants, Industry, Channel go?

This product has 9 years of historical coverage. It can be delivered on a daily basis.

Which countries does Consumer Edge Vision Demographic Spending Data B2C Audience Purchase Behavior US Transaction Data 100M+ Cards, 12K+ Merchants, Industry, Channel cover?

This product includes data covering 1 country like USA. Consumer Edge is headquartered in United States of America.

How much does Consumer Edge Vision Demographic Spending Data B2C Audience Purchase Behavior US Transaction Data 100M+ Cards, 12K+ Merchants, Industry, Channel cost?

Pricing information for Consumer Edge Vision Demographic Spending Data B2C Audience Purchase Behavior US Transaction Data 100M+ Cards, 12K+ Merchants, Industry, Channel is available by getting in contact with Consumer Edge. Connect with Consumer Edge to get a quote and arrange custom pricing models based on your data requirements.

How can I get Consumer Edge Vision Demographic Spending Data B2C Audience Purchase Behavior US Transaction Data 100M+ Cards, 12K+ Merchants, Industry, Channel?

Businesses can buy Consumer Behavior Data from Consumer Edge and get the data via S3 Bucket and UI Export. Depending on your data requirements and subscription budget, Consumer Edge can deliver this product in .csv and .xls format.

What is the data quality of Consumer Edge Vision Demographic Spending Data B2C Audience Purchase Behavior US Transaction Data 100M+ Cards, 12K+ Merchants, Industry, Channel?

You can compare and assess the data quality of Consumer Edge using Datarade’s data marketplace.

What are similar products to Consumer Edge Vision Demographic Spending Data B2C Audience Purchase Behavior US Transaction Data 100M+ Cards, 12K+ Merchants, Industry, Channel?

This product has 3 related products. These alternatives include Consumer Edge Vision Consumer Transaction Data USA Data 100M+ Credit & Debit Cards, 12K+ Merchants, 800+ Parent Companies, 600+ Tickers, Factori Consumer Graph Data USA Purchase, Behavior, Intent, Interest Email, Address, Income, Insurance, Vehicle, Household 100+ Attributes, and Accurate Append Verified US Consumer Behavior Data B2C Demographics/Lifestyle/Wealth/Donation History High Match Rate Batch & API Delivery. You can compare the best Consumer Behavior Data providers and products via Datarade’s data marketplace and get the right data for your use case.

Pricing available upon request
License Starts at
One-off purchase Not available
Monthly License Not available
Yearly License Available
Usage-based Not available

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