What is Consumer Demographic Data? Examples, Datasets and Providers
On This Page:
- Overview
- Datasets
- Providers
- Attributes
- Guide
- FAQ
On This Page:
- Overview
- Datasets
- Providers
- Attributes
- Guide
- FAQ
What is Consumer Demographic Data?
Consumer demographic data refers to information about the characteristics of individuals or households, including age, gender, income, education level, occupation, and geographic location. This type of consumer data helps businesses understand their customer base, segment markets, and tailor products and marketing efforts to meet the needs of different consumer groups. Consumer demographic data is essential for market research, targeted advertising, and strategic planning.
What are Examples of Consumer Demographic Data?
Examples of consumer demographic data include age distributions within a specific geographic area, income levels of households, educational attainment of consumers, and occupation categories.
Editor's Pick
Best Consumer Demographic Databases & Datasets
Here is our curated selection of top Consumer Demographic Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Global Demographic data | Census Data for Marketing & Retail Analytics | Consumer Demographic Data
Vision Consumer Demographic Data | B2C Audience Purchase Behavior | US Transaction Data | 100M+ Cards, 12K+ Merchants, Industry, Channel
BIGDBM US Consumer Demographics Data
UK Consumer Demographic Data | Data Enhancement | 60M+ UK Contact Data | Phone Number | Email Address Data | Postal Address Data
Factori USA Consumer Graph Data | socio-demographic, location, interest and intent data | E-Commere |Mobile Apps | Online Services
AGR | Consumer Demographic Data for 232 Million US Contacts and 6 Million changes of Address
Identity Data, Consumer Demographic Append (Income, Home Value, Financial Data, etc) API, USA, CCPA Compliant
GIS Data | USA & Canada | Over 40k Demographics Variables To Inform Business Decisions | Consumer Spending Data| Demographic Data
AIKE| Consumer purchase data with 40+ demographic attributes| Transactions with Demographic data & Lifestyle attributes| IP, MAID, HEM| Investors
TRAK Data - Full US Consumer Demographic Data File with 251M+ Individuals and 170M+ Households
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Top Consumer Demographic Data Providers & Companies
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Echo Analytics
CoverageUSAUK+248VThe recent webinar by Echo on their data collection process was excellent, very well explained and lucid. I understood how complex the process is to clean the data. Their product is a really interesting one.
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McGRAW
CoverageUSAUK+248VWe have been working with McGRAW for over two years, and their real estate investment data has been crucial to our marketing efforts. Their excellent customer support and timely insights have greatly improved our campaign effectiveness, leading to multiple property contracts. Thanks to McGRAW, we are confident utilizing their data in our marketing and sales efforts to sell our remaining units. We look forward to continuing our partnership with their data team.
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Versium
CoverageUSACUsing Versium REACH has allowed us to easily and cost-effectively activate our CRM and ICP data. Versium REACH allows us to activate our data over our preferred media channels giving us the ability to compound frequency with our audiences.
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Success.ai
CoverageUSAUK+248VI’m really happy with the contact data I got from success.ai. After talking to a bunch of other providers, they were either way too expensive or didn’t offer the best implementation options. But success.ai was a great fit for me!
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Accurate Append
CoverageUSAVWe had a need to append an address to incomplete records, across several geographies, where enough data points exist to have a reliable match. The custom product we use offers a high match rate for the records.
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GeoPostcodes
CoverageUSAUK+248GeoPostcodes provides the world's most comprehensive zip code data for Enterprise customers. Our database includes zip codes, cities, and administrative areas for 247 countries and is updated weekly. 124 Fortune 500 companies trust us, including IBM, DB Schenker, Ernst & Young, and Amazon.247Countries8.6 MZip codes880kBoundaries
Main Attributes of Consumer Demographic Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The first name of a contact. | View 94 datasets | |
| String | The last name (surname) of a contact. | View 94 datasets | |
| String | The email address of a company or contact. | View 71 datasets | |
| String | The name of a state. | View 53 datasets | |
| String | The postal code of an address. | View 51 datasets | |
| String | The name of a city. | View 48 datasets |
Consumer Demographic Data Attributes
- Age: Data on the age distribution of consumers within a market.
- Gender: Information on the gender composition of a target audience.
- Income Levels: Details on household or individual income, including ranges and averages.
- Education: Data on the educational attainment of consumers, such as high school, college, or advanced degrees.
- Occupation: Information on the job types and employment status of consumers.
- Geographic Location: Data on where consumers live, including city, state, and regional information.
How is Consumer Demographic Data Collected?
Consumer demographic data is collected through various sources, including:
- Surveys: Information gathered directly from consumers through questionnaires and feedback forms.
- Census Data: Government-collected data providing detailed demographic information on populations.
- Social Media: Insights derived from user profiles, interactions, and behaviors on social media.
- Loyalty Programs: Data collected from customer loyalty programs, including purchase history and preferences.
- Public Records: Information available through publicly accessible government databases and registries.
Businesses and data providers aggregate and analyze this information to create detailed profiles of different consumer segments.
Why is Consumer Demographic Data Important?
Consumer demographic data is important because it provides businesses with insights into who their customers are and what they need. By analyzing this data, companies can tailor their products, services, and marketing efforts to specific demographic groups, improving customer satisfaction and increasing sales.
Consumer Demographic Data Use Cases
- Audience Segmentation: Dividing a broad consumer market into smaller segments based on demographic characteristics.
- Personalized Marketing: Creating personalized marketing campaigns aimed at specific demographic groups.
- Product Research: Designing products and services that meet the needs and preferences of different consumer demographics.
- Customer Insights: Understanding consumer behavior and preferences to inform business decisions.
- Location-Based Marketing: Targeting consumers based on geographic data to optimize local marketing efforts.
Frequently Asked Questions
How is the Quality of Consumer Demographic Data Maintained?
The quality of Consumer Demographic Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.
How Frequently is Consumer Demographic Data Updated?
The update frequency for Consumer Demographic Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.
Is Consumer Demographic Data Secure?
The security of Consumer Demographic Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.
How is Consumer Demographic Data Delivered?
Consumer Demographic Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for Consumer Demographic Data.
How Much Does Consumer Demographic Data Cost?
The cost of Consumer Demographic Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of Consumer Demographic Data for your needs.
