What is Consumer Demographic Data? Examples, Datasets and Providers
Consumer demographic data provides age, gender, income, and other demographic details, supporting audience analysis. This page includes a guide and our selected best consumer demographic datasets and providers.
What is Consumer Demographic Data?
Consumer demographic data refers to information about the characteristics of individuals or households, including age, gender, income, education level, occupation, and geographic location. This type of consumer data helps businesses understand their customer base, segment markets, and tailor products and marketing efforts to meet the needs of different consumer groups. Consumer demographic data is essential for market research, targeted advertising, and strategic planning.
What are Examples of Consumer Demographic Data?
Examples of consumer demographic data include age distributions within a specific geographic area, income levels of households, educational attainment of consumers, and occupation categories.
Best Consumer Demographic Datasets & APIs
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Echo Analytics | GeoPersona Brand Segments | US | Segmentation Data | Available Globally | GDPR-Compliant
Available for 1 countries
400 Million Average Monthly Users
20 months of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
Redmob: Consumer Demographic Data I Global I 1.5B Users & Real-Time
by
Redmob
Available for 107 countries
1.5B MAID
0 days of historical data
100% MAID
Starts at
$50,000 / year
Free sample preview
GapMaps USA and Canada Segmentation Data (AGS)| Demographic Data | Consumer Sentiment Data| 68 Segments
by
GapMaps
Available for 2 countries
68 Segments
Available Pricing:
Yearly License
Free sample preview
Accurate Append | Verified US Demographic Data | Consumer Demographics/Lifestyle/Wealth/Donation History | High Match Rate | Batch & API Delivery
Available for 1 countries
900M Email Addresses
12 months of historical data
75% Match Rate
Starts at
$0.10 / Match
Free sample preview
Versium REACH - Consumer Household and Financial Demographic Append (Income, Car Ownership, Financial Data, etc), USA, CCPA Compliant
by
Versium
Available for 1 countries
300M Consumers
70% Over 70% match rate
Starts at
$300 / month
Free sample preview
revenue share
Factori USA Consumer Graph Data | socio-demographic, location, interest and intent data | E-Commere |Mobile Apps | Online Services
by
Factori
Available for 1 countries
400 + Data Attributes
1 years of historical data
97% fill rate
Available Pricing:
Yearly License
Free sample preview
GeoPostcodes Direct Marketing Data | Demographic data | Consumer data | Industry data | 55 year span | Global coverage
by
GeoPostcodes
Available for 247 countries
880K Boundary shapes
55 years of historical data
99% Source match
Available Pricing:
Yearly License
Free sample preview
Consumer Edge Vision Demographic Spending Data | B2C Audience Purchase Behavior | US Transaction Data | 100M+ Cards, 12K+ Merchants, Industry, Channel
Available for 1 countries
100M Credit & Debit Cards
9 years of historical data
Available Pricing:
Yearly License
Free sample preview
Stirista's B2C Contact Data, Demographic Data, Audience Data, Consumer Marketing Data, and Email Address Data - US
by
Stirista
Available for 1 countries
1.2B IP Addresses
3 years of historical data
Available Pricing:
One-off purchase
Monthly License
Yearly License
Usage-based
Free sample preview
DML Connect | Consumer Demographic Data | Data Enhancement | 60M+ UK Contact Data | Phone Number | Email Address Data | Postal Address Data
by
DML CONNECT
Available for 1 countries
60M records
6 years of historical data
95% Accuracy
Available Pricing:
Monthly License
Yearly License
Usage-based
Free sample preview
Monetize data on Datarade Marketplace
List your data on our global B2B marketplace to reach 100k monthly buyers
Consumer Demographic Data Attributes
- Age: Data on the age distribution of consumers within a market.
- Gender: Information on the gender composition of a target audience.
- Income Levels: Details on household or individual income, including ranges and averages.
- Education: Data on the educational attainment of consumers, such as high school, college, or advanced degrees.
- Occupation: Information on the job types and employment status of consumers.
- Geographic Location: Data on where consumers live, including city, state, and regional information.
How is Consumer Demographic Data Collected?
Consumer demographic data is collected through various sources, including:
- Surveys: Information gathered directly from consumers through questionnaires and feedback forms.
- Census Data: Government-collected data providing detailed demographic information on populations.
- Social Media: Insights derived from user profiles, interactions, and behaviors on social media.
- Loyalty Programs: Data collected from customer loyalty programs, including purchase history and preferences.
- Public Records: Information available through publicly accessible government databases and registries.
Businesses and data providers aggregate and analyze this information to create detailed profiles of different consumer segments.
Why is Consumer Demographic Data Important?
Consumer demographic data is important because it provides businesses with insights into who their customers are and what they need. By analyzing this data, companies can tailor their products, services, and marketing efforts to specific demographic groups, improving customer satisfaction and increasing sales.
Consumer Demographic Data Use Cases
- Audience Segmentation: Dividing a broad consumer market into smaller segments based on demographic characteristics.
- Personalized Marketing: Creating personalized marketing campaigns aimed at specific demographic groups.
- Product Research: Designing products and services that meet the needs and preferences of different consumer demographics.
- Customer Insights: Understanding consumer behavior and preferences to inform business decisions.
- Location-Based Marketing: Targeting consumers based on geographic data to optimize local marketing efforts.
- Overview
- Datasets
- Guide