What is Consumer Demographic Data? Examples, Uses & Datasets
What is Consumer Demographic Data?
Consumer demographic data refers to information about the characteristics of individuals or households, including age, gender, income, education level, occupation, and geographic location. This type of consumer data helps businesses understand their customer base, segment markets, and tailor products and marketing efforts to meet the needs of different consumer groups. Consumer demographic data is essential for market research, targeted advertising, and strategic planning.
Best Consumer Demographic Data Databases & Datasets
Here is Datarade's curated selection of top Consumer Demographic Data. These trusted databases and datasets offer high-quality, up-to-date information.
GapMaps USA and Canada Segmentation Data (AGS)| Demographic Data | Consumer Sentiment Data| 68 Segments
Scorri| Consumer purchase data with 40+ demographic attributes| Transactions with Demographic data & Lifestyle attributes| IP, MAID, HEM| Investors
Factori USA Consumer Graph Data | socio-demographic, location, interest and intent data | E-Commere |Mobile Apps | Online Services
Redmob: Consumer Demographic Data I Global I 1.5B Users & Real-Time
Versium REACH - Consumer Household and Financial Demographic Append (Income, Car Ownership, Financial Data, etc), USA, CCPA Compliant
Stirista's B2C Contact Data, Demographic Data, Audience Data, Consumer Marketing Data, and Email Address Data - US
Consumer Edge Vision Demographic Spending Data | B2C Audience Purchase Behavior | US Transaction Data | 100M+ Cards, 12K+ Merchants, Industry, Channel
SMS Consumer Behavior Data for Data Enrichment/ USA / Demographic Data / 245MM individuals / Multi-Sourced Verified / Monthly Updates
The Data Group's US Consumer Behavior Data|Demographic Data| Purchases|Interests|Lifestyle|Pyschographics|Causes|Wealth|Donations|Home|Auto|Travel
GeoPostcodes Population Data | Demographic data | Geodemographic data | Consumer data | Audience targeting data | 55 year span | Global coverage
Monetize data on Datarade Marketplace
What are Examples of Consumer Demographic Data?
Examples of consumer demographic data include age distributions within a specific geographic area, income levels of households, educational attainment of consumers, and occupation categories.
Consumer Demographic Data Attributes
- Age: Data on the age distribution of consumers within a market.
- Gender: Information on the gender composition of a target audience.
- Income Levels: Details on household or individual income, including ranges and averages.
- Education: Data on the educational attainment of consumers, such as high school, college, or advanced degrees.
- Occupation: Information on the job types and employment status of consumers.
- Geographic Location: Data on where consumers live, including city, state, and regional information.
How is Consumer Demographic Data Collected?
Consumer demographic data is collected through various sources, including:
- Surveys: Information gathered directly from consumers through questionnaires and feedback forms.
- Census Data: Government-collected data providing detailed demographic information on populations.
- Social Media: Insights derived from user profiles, interactions, and behaviors on social media.
- Loyalty Programs: Data collected from customer loyalty programs, including purchase history and preferences.
- Public Records: Information available through publicly accessible government databases and registries.
Businesses and data providers aggregate and analyze this information to create detailed profiles of different consumer segments.
Why is Consumer Demographic Data Important?
Consumer demographic data is important because it provides businesses with insights into who their customers are and what they need. By analyzing this data, companies can tailor their products, services, and marketing efforts to specific demographic groups, improving customer satisfaction and increasing sales.
Consumer Demographic Data Use Cases
- Audience Segmentation: Dividing a broad consumer market into smaller segments based on demographic characteristics.
- Personalized Marketing: Creating personalized marketing campaigns aimed at specific demographic groups.
- Product Research: Designing products and services that meet the needs and preferences of different consumer demographics.
- Customer Insights: Understanding consumer behavior and preferences to inform business decisions.
- Location-Based Marketing: Targeting consumers based on geographic data to optimize local marketing efforts.
Frequently Asked Questions
Where can I buy Consumer Demographic Data?
Data providers and vendors listed on Datarade sell Consumer Demographic Data products and samples. Popular Consumer Demographic Data products and datasets available on our platform are GapMaps USA and Canada Segmentation Data (AGS)| Demographic Data | Consumer Sentiment Data| 68 Segments by GapMaps, Scorri| Consumer purchase data with 40+ demographic attributes| Transactions with Demographic data & Lifestyle attributes| IP, MAID, HEM| Investors by Scorri, and Factori USA Consumer Graph Data | socio-demographic, location, interest and intent data | E-Commere |Mobile Apps | Online Services by Factori.
How can I get Consumer Demographic Data?
You can get Consumer Demographic Data via a range of delivery methods - the right one for you depends on your use case. For example, historical Consumer Demographic Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time Consumer Demographic Data APIs, feeds and streams to download the most up-to-date intelligence.