What is B2B Intent Data? Examples, Providers & Datasets to Buy
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- Guide
- FAQ
- Overview
- Datasets
- Providers
- Use Cases
- Attributes
- Guide
- FAQ
What is B2B Intent Data?
B2B intent data provides insights into the products and services that prospective clients are searching for online. Their online behavior indicates their ‘intent’ as buyers, and B2B intent data reveals their specific interests by analyzing the content they consume. Businesses can then utilize this data to tailor their advertising and marketing efforts, making informed and timely campaign decisions. It also helps reduce the collective noise in the marketplace, as effective B2B intent data marketing targets products or services only when the data suggests a receptive audience, leading to a higher conversion rate.
What are Examples of B2B Intent Data?
Examples of B2B intent data include:
- Website Visits: Frequency and pages visited on a company’s website.
- Content Downloads: Whitepapers, case studies, or eBooks accessed by prospects.
- Ad Clicks: Engagement with digital ads or sponsored content.
- Search Keywords: Keywords or phrases frequently searched by target companies.
- Social Media Engagement: Interactions with posts, comments, or shares.
- Product Comparisons: Engagement with content comparing products or services.
- Trial Sign-Ups: Requests for product demos or free trials.
Best B2B Intent Databases & Datasets
Here is our curated selection of top B2B Intent Data sources. We focus on key factors such as data reliability, accuracy, and flexibility to meet diverse use-case requirements. These datasets are provided by trusted providers known for delivering high-quality, up-to-date information.
Success.ai | B2B Intent Data – 15,000+ Intent Topics Real-Time Insights – Best Price Guaranteed!
TagX B2B Intent Data | Purchase Intent data | Data for B2B sales & marketing
B2B Intent Data – 750M Job Change Signals | Real-Time Role & Company Switch Tracking, Global
B2B Intent Data & Next Tech Purchase
B2B Intent Data - ABM Data - 152M+ Profiles - 13M+ Companies - 150+ Data points - Updated monthly
B2B Intent Data | 2M US Marketing and Advertising Professionals | Verified Safe to Email
Stirista’s Company Data, B2B Contact Data, B2B Email Data, Firmographic Data, and B2B Intent Data - US
UK B2B Data | Intent | IP Matching | Leads Data | Telephone Verified Contacts | UK Coverage
Sales Enablement Data | Financing Events & Funding Rounds Tracking | B2B Intent Data | 245K+ Events Since 2016
True Influence - Proprietary B2B Intent Data Feed (USA)
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Top B2B Intent Data Providers & Companies
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BIGDBM
CoverageUSABIGDBM is a leading provider of US consumer and B2B data with unrivaled quality, coverage, and affordable pricing. Additionally, BIGDBM is a highly sought-after data engineering and software development outsourcing firm for many data suppliers worldwide.765 Mil+Emails600 Mil+Phones155 Mil+Properties -
Solution Publishing
CoverageUSAUK+2VMultiple B2B client use cases related to Online Customer Acquisition. These were worldwide programs on a cost per lead basis for MQL's, and the leads were call verified leads - executed seamlessly and cost-effectively.
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Coresignal
CoverageUSAUK+247VCoresignal has strong demographic and firmographic datasets both on quality and volume while keeping the data as fresh as it can be. We've been using Coresignal for years and we can only speak highly about the product and team behind it. Highly recommended.
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Exellius Systems
CoverageUSAUK+247VTheir meticulously curated database delivered an impressively high email delivery rate, reaching key decision-makers in our industry. The accuracy of their contacts saved us time and resources, making our campaign highly effective. Their responsive and supportive team further enhanced the overall experience. We highly recommend their services for anyone seeking top-notch databases for successful email campaigns.
How to Use B2B Intent Data for Marketing and Sales Teams
If you buy intent data, here are practical steps to leverage this type of B2B data:
Integrate with Your CRM System
- Data Import: Import the purchased intent data into your Customer Relationship Management (CRM) system.
- Data Enrichment: Enhance your existing lead profiles with additional intent signals and insights from the intent data.
Identify High-Intent Leads
- Lead Scoring: Use intent data to assign scores to leads based on their level of interest and engagement with topics relevant to your products or services.
- Account Profiling: Segment your leads into different categories based on their intent levels, making it easier to prioritize and target them.
Personalize Marketing Campaigns
- Email Marketing: Craft personalized email campaigns targeting leads with specific interests and pain points.
- Content Marketing: Develop and share content that addresses the topics and solutions your high-intent leads are researching.
Improve Campaign Targeting
- Targeted Ads: Use intent data to refine your ad targeting, ensuring your ads reach the most relevant audience.
- Lookalike Audiences: Create lookalike audiences based on the profiles of high-intent leads to expand your reach to similar potential customers.
Optimize Sales Strategies
- Sales Alerts: Set up real-time alerts for your sales team when high-intent leads take significant actions, such as visiting your pricing page or downloading a whitepaper, use cases, and market research.
- Account-Based Marketing (ABM): Use intent data to identify and target high-value accounts with customized ABM strategies.
- Cold Outreach: Equip your sales team with detailed insights from intent data to tailor their outreach and conversations.
Enhance Lead Nurturing
- Lead Nurturing: Design lead nurturing programs based on the specific interests and behaviors of your leads as revealed by the intent data.
Main Attributes of B2B Intent Data
Below, we outline the most popular attributes associated with this type of data—features that data buyers are actively seeking to meet their needs.
| Attribute | Type | Description | Action |
|---|---|---|---|
| String | The name of a company or business, might be the legal or brand name. | View 46 datasets | |
| String | The first name of a contact. | View 44 datasets | |
| String | The last name (surname) of a contact. | View 44 datasets | |
| String | The job title of a contact. | View 42 datasets | |
| String | The name of a city. | View 41 datasets | |
| String | The domain name of a company website. Potential ID to match company records. | View 38 datasets |
B2B Intent Data Categories
There are two main categories of B2B intent data:
- First-Party Intent Data: Collected directly from your digital properties. This includes data from your website, CRM system, email marketing campaigns, and social media interactions. It is highly accurate as it comes directly from your audience’s interactions with your brand.
- Third-Party Intent Data: Sourced from external platforms and data providers. This data aggregates behavioral signals from various websites and online activities, offering a broader view of market interest and competitive positioning. Examples include data from industry publications, social media platforms, and third-party websites.
Where Does B2B Intent Data Come From?
B2B intent data originates from multiple digital channels and activities that indicate a buyer’s interest. Key sources include:
- Website Analytics: Monitoring user behavior on your website, such as page visits, time spent on pages, and click-through rates.
- Content Engagement: Tracking interactions with your content, including blog posts, whitepapers, and videos.
- Email Marketing: Analyzing email open rates, click-through rates, and engagement with email content.
- Social Media: Observing interactions on social platforms like likes, shares, comments, and direct messages.
- Webinars and Events: Collecting data from registrations, participation rates, and engagement during online events.
How is B2B Intent Data collected?
B2B intent data is gathered through various methods, including:
- Tracking Pixels: Small code snippets placed on web pages to monitor user behavior.
- Cookies: Data files stored in users’ browsers to track their online activities.
- Third-Party Data Providers: Companies that aggregate and sell intent data collected from multiple sources.
Why is B2B Intent Data Important for Marketing Teams?
B2B intent data is essential for marketing teams. Here are the key benefits:
- Personalized Marketing: Craft marketing messages and content based on the interests and behaviors of your prospects, increasing engagement and conversion rates.
- Campaign Optimization: Refine and improve marketing strategies, ensuring efforts are focused on high-intent leads likely to convert.
- Resource Allocation: Efficiently distribute marketing resources by focusing on prospects demonstrating high purchase intent, thus maximizing return on investment (ROI).
- Competitive Advantage: Gain insights into competitor activities and market trends, staying ahead by addressing emerging needs and opportunities.
Why is B2B Intent Data Important for Sales Teams?
Sales teams benefit from B2B intent data by focusing on high-potential leads. Key advantages include:
- Lead Prioritization: Identify and prioritize leads based on their intent signals, ensuring sales efforts target prospects most likely to convert.
- Better Outreach: Personalize sales pitches by understanding the needs and interests of prospects, leading to more effective conversations.
- Shortened Sales Cycle: By targeting high-intent prospects, sales teams can close deals faster, as these leads are already in the consideration or decision stages.
Frequently Asked Questions
Is Collecting and Storing B2B Intent Data legal?
Collecting and storing B2B intent data is legal if it complies with data protection regulations such as GDPR in Europe and CCPA in the US. Key compliance measures include obtaining proper consent, implementing data security measures, conducting regular audits, and ensuring third-party compliance.
Where Can I Buy B2B Intent Data?
You can buy B2B intent data from providers and companies listed on Datarade. These vendors offer B2B data solutions that help businesses identify and target prospects showing buying intent.
How Can I Get B2B Intent Data?
B2B intent data can be obtained via various delivery methods. Historical data is available for bulk download, while real-time data can be accessed through APIs, feeds, and streams. Businesses can integrate this data into their CRM or marketing automation platforms.
What are Similar Data Types to B2B Intent Data?
Similar data types include B2B leads data, B2B marketing data, firmographic data, technographic data, and company data.
