IP Address Data
Top IP Address Data APIs, Datasets, and Databases
Find the top commercial IP Address Data sets, feeds and streams.
Global Mobile Device Data
|Quality||100% Deterministic device data|
Japan+ 246 others
|History||12 months of past data available|
|Use Case||Investment Banking, Audience Segmentation + 3 more|
Audiencerate for Marketers
|Use Case||Behavior-based Audiences, Programmatic Advertising|
Top IP Address Data Providers, Vendors, and Companies
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The Ultimate Guide to IP Address Data 2020
Learn everything about IP Address Data. Understand data sources, popular use cases, and data quality.
Table of Contents
What is IP Address Data?
An Internet Protocol (IP) address is a label attached to each device connected to a computer network. IP addresses serve two main functions: host or network identification, and location addressing. Both of these functions are used by businesses to identify and locate their customers in order to maxmize their company’s profit potential.
How is IP Address Data collected?
Every device has an IP address and this is recorded whenever you visit a website. Software can then use your address to locate your device and identify the networks you are connected to.
What are the attributes of IP Address Data?
An IP address is either made up of a 32-bit or a newer 128-bit number which can be used for device location and identification. IP addresses are written in human-readable notations, though the format depends on whether it is 32- or 128-bit address.
Other attributes of an IP address dataset could be more detailed information on the user to whom the address belongs - this could be their location, what kind of device they are using or what sites they are visiting among other details.
What is IP Address Data used for?
Marketers and businesses primarily use IP address because it allows them to tailor their products and campaigns to specific people once they know details about their location or device. By linking a user’s IP address to the sites they visit, the content they engage with, and the behavior and transactions they carry out online, marketers and businesses can build a comprehensive profile of this online user. These kind of profiles can be very helpful for localised marketing campaigns to only target people in a specific area, or for behavioral-based targeting. This helps to improve ROI via smart allocation of marketing resources: it would be a waste to apply a blanket approach to all customer, and this is why IP address data is so important for companies to create ultra-targeting precision marketing campaigns.
How can a user assess the quality of IP Address Data?
For an IP address dataset to be of the highest quality, it should provide exact information about IP addresses and should be regularly updated and consolidated. A wide scope of coverage is very useful so that you can have information on many different consumers. IP address data is information about different users IP addresses. Always read the data provider’s reviews before you buy and ask for a data sample to check the IP address data provided matches your needs before purchasing.