What is IP Address Data? Examples, Providers & Datasets to Buy

4 Types of IP Addresses

There are several different types of IP addresses, each with its own characteristics and uses.

Static IP Address

A static IP address is a fixed, permanent IP address assigned to a device. This means that the IP address remains the same over time, and the device can be accessed using that IP address. Static IP addresses are commonly used for servers and other devices that require a consistent IP address.

Dynamic IP Address

A dynamic IP address is an IP address that is assigned to a device by a DHCP (Dynamic Host Configuration Protocol) server on a network. This means that the IP address can change over time, as the device is disconnected and reconnected to the network. Dynamic IP addresses are commonly used for personal computers and other devices that do not require a consistent IP address.

Private IP Address

A private IP address is an IP address that is used on a private network, such as a home or office network. Private IP addresses are not visible on the internet and are used to allow devices on the network to communicate with each other. Common examples of private IP addresses include 192.168.x.x and 10.x.x.x.

Public IP Address

A public IP address is an IP address that is visible on the internet and is used to allow devices on a private network to communicate with devices on other networks. Public IP addresses are assigned by an internet service provider (ISP) and are unique to each network. When a device on a private network accesses the internet, it uses the public IP address assigned to the network.

IP Address Data Use Cases in Detail

Network security and traffic gatekeeping

IP address data can be used for network security and blocking malicious traffic. By tracking IP addresses, companies and organizations can get an understanding of the traffic coming into their networks and can then block any malicious traffic or suspicious activity. This helps to prevent cyber attacks, data breaches, and other security threats.

User authentification

Additionally, IP address data can be used for user authentication, meaning that users are required to provide their IP address in order to access certain networks or websites. This helps to ensure that only authorized users can access a system.

Device identification & proxy detection

IP address datasets include an attribute relating to the device’s privacy status. This could be open, VPN, proxy, tor, relay, for example. In case of an anonymized device, IP address data providers can detect VPNs through IP type and ASN. From here, you’re able to block suspicious users.

Law enforcement

IP address data helps law enforcement teams to identify and track down users who are engaging in malicious activities, such as cyberbullying, online fraud, and identity theft.

How Can Businesses Use IP Address Data?

Businesses are increasingly using IP address data for local marketing and behavioral targeting. By linking a user’s IP address to the sites they visit, the content they engage with, and the behavior and transactions they carry out online, businesses can build a comprehensive profile of the user. This data can be used to tailor marketing campaigns to specific people, allowing businesses to target local audiences or use behavioral-based targeting to improve ROI.

For example, marketers can target ads to people who have previously visited their website, or send promotional materials to people in a certain geographic area.

Additionally, IP address data can be used to identify and track down users who are engaging in malicious activities, such as cyberbullying, online fraud, and identity theft.

How is IP Address Data Used in Digital and Omni-channel Marketing?

IP address data can be a valuable tool in digital and omni-channel marketing, allowing marketers to better understand their customers and tailor their marketing efforts to their needs. Here are some ways that IP address data can be used in marketing:

Targeted Advertising

By using IP address lookup technology, marketers can determine a user’s location information based on their IP address. This information can be used to deliver targeted advertising based on the user’s location, such as local promotions and events.

Personalized Content

IP address data can also be used to deliver personalized content to users based on their location and device type. For example, a user accessing a website from a mobile device may be shown a different version of the website optimized for mobile viewing.

Omni-Channel Marketing

IP address data can be used to connect different channels of marketing, such as email, social media, and in-store promotions. By linking a user’s IP address to their mobile phone or other connected device, marketers can deliver consistent messaging across different channels.

Wi-Fi Network and Home Network Targeting

IP address data can also be used to target advertising to users on specific Wi-Fi networks or home networks. This can be useful for local businesses looking to reach customers in a specific geographic area.

Retargeting

IP address data can be used for retargeting campaigns, allowing marketers to deliver ads to users who have previously visited their website or engaged with their brand.

How Can IP Address Data Improve ROI of Marketing Campaigns?

Marketers and businesses primarily use IP address because it allows them to tailor their products and campaigns to specific people once they know their device’s location. By linking a user’s IP address to the sites they visit, the content they engage with, and the behavior and transactions they carry out online, marketers and businesses can build a comprehensive profile of this online user.

In this way, IP address data is closely connected to geolocation data, as it allows businesses to identify the geographic location of a device. By tracking the IP address of a device, businesses can associate a device with a country, state, city, or even zip code. This allows them to target local audiences or use behavioral-based targeting to improve ROI.

These kind of profiles can be very helpful for localised marketing campaigns to only target people in a specific area, or for behavioral-based targeting. This ensures smart allocation of marketing resources: it would be a waste to apply a blanket approach to all customer, and this is why IP address data is so important for companies to create ultra-targeting precision marketing campaigns.

How Can IP Data be Used for Geolocation Intelligence?

IP geolocation data is the process of identifying the physical location of an internet-connected device using its IP address. This data can be used in a wide variety of business applications and industries. Here are some of the top use cases for IP geolocation data:

Targeted Advertising

IP geolocation data can be used to deliver targeted advertising based on a user’s location. This can be particularly useful for businesses that serve specific geographic areas, such as local restaurants or retail stores.

Fraud Detection

IP geolocation data can be used to identify potential fraudulent activity, such as when multiple people are using the same IP address or when an IP address is associated with an area code that is different from the user’s location.

Compliance

Many industries, such as finance and healthcare, are subject to regulatory compliance requirements that mandate geographic restrictions. IP geolocation data can be used to enforce these restrictions and ensure compliance.

Website Localization

IP geolocation data can be used to automatically redirect users to a localized version of a website based on their country or region. This can improve the user experience and increase engagement.

Network Security

IP geolocation data can be used to identify potential threats on a local network, such as unauthorized access attempts or suspicious activity from unknown devices.

Location-Based Services

Many mobile apps and services, such as ride-sharing and food delivery, rely on IP geolocation data to provide accurate location-based services for customers in the business vicinity.

Asset Tracking

IP geolocation data can be used to track the location of valuable assets, such as vehicles or equipment, to improve logistics and ensure security.

IP geolocation data is typically collected and stored in IP location databases, which can include information such as country, city, longitude, and latitude.

It’s important to note that while IP geolocation data can be a valuable tool, it’s also important to ensure that privacy concerns are taken into account and that appropriate security measures are in place to protect this data.

How Does IP Address Data Optimize the Ecommerce Customer Journey?

IP address data from external providers is being used by ecommerce businesses to track and analyze customer behavior, allowing them to optimize their marketing campaigns for better results. By tracking the IP address of customers as they browse websites, ecommerce businesses can build detailed profiles of their customers and target them with more relevant ads and offers.

IP data can also be used to develop a better understanding of the customer journey, so businesses can make more informed decisions about their website design, product offerings, and pricing strategies. Additionally, IP address data can help ecommerce businesses to identify and block malicious traffic and can be used to prevent fraudulent activities.

What are the Typical Attributes of IP Address Data?

Where Can I Buy IP Address Data?

You can explore our data marketplace to find a variety of IP Address Data tailored to different use cases. Our verified providers offer a range of solutions, and you can contact them directly to discuss your specific needs.

How is the Quality of IP Address Data Maintained?

The quality of IP Address Data is ensured through rigorous validation processes, such as cross-referencing with reliable sources, monitoring accuracy rates, and filtering out inconsistencies. High-quality datasets often report match rates, regular updates, and adherence to industry standards.

How Frequently is IP Address Data Updated?

The update frequency for IP Address Data varies by provider and dataset. Some datasets are refreshed daily or weekly, while others update less frequently. When evaluating options, ensure you select a dataset with a frequency that suits your specific use case.

Is IP Address Data Secure?

The security of IP Address Data is prioritized through compliance with industry standards, including encryption, anonymization, and secure delivery methods like SFTP and APIs. At Datarade, we enforce strict policies, requiring all our providers to adhere to regulations such as GDPR, CCPA, and other relevant data protection standards.

How is IP Address Data Delivered?

IP Address Data can be delivered in formats such as CSV, JSON, XML, or via APIs, enabling seamless integration into your systems. Delivery frequencies range from real-time updates to scheduled intervals (daily, weekly, monthly, or on-demand). Choose datasets that align with your preferred delivery method and system compatibility for IP Address Data.

How Much Does IP Address Data Cost?

The cost of IP Address Data depends on factors like the datasets size, scope, update frequency, and customization level. Pricing models may include one-off purchases, monthly or yearly subscriptions, or usage-based fees. Many providers offer free samples, allowing you to evaluate the suitability of IP Address Data for your needs.

What Are Similar Data Types to IP Address Data?

IP Address Data is similar to other data types, such as Semantic Website Data, Social Media Data, Web Scraping Data, Web Traffic Data, and Sentiment Data. These related categories are often used together for applications like Address Data Enrichment.