What is B2B Leads Data? Best +12 B2B Leads Databases in 2023

It doesn’t matter what you’re selling, how much it costs or how strong your B2B customer service is – if businesses don’t know about your product or service, you won’t ever reach successful sales numbers. Sales are the lifeblood of any business, and to increase sales, you must first generate quality leads.

Compiling a leads list is simple in theory, but in practice demands a huge amount of a sales team’s time and resources, and the leads generated aren’t always the ones which will get you the most sales. That’s why more and more businesses are buying B2B leads from verified data vendors, who can provide high-quality sales leads as soon as you need them.

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What is B2B Leads Data?

B2B leads data refers to information about potential business-to-business (B2B) customers or clients that can be used by companies or sales teams for marketing and sales purposes. This data typically includes contact details of individuals or organizations that may have expressed interest in a particular product or service, or meet certain criteria that make them potential prospects for a B2B company.

Best B2B Leads Databases to scale your outreach

1. B2B Leads Database by Lead for Business

Leads for business offers a comprehensive and affordable solutions for businesses seeking accurate contact data and company details. With a vast database of 200M B2B contacts and 50M companies, users have access to a wide range of potential leads to target. The ability to filter leads based on 20+ data points, such as job title, industry, location, and more, allows for precise targeting of prospects.

This B2B leads database offers a wide range of features and benefits, including a large contact database, filtering options, and direct dial and mobile numbers. However, more transparency on data sources and update frequency would further enhance the product’s credibility and value for users.

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2. B2B Contact & Company Data by CloudLead

Cloudlead offers a customized B2B leads database with data collected by a team of 100+ human researchers. The database includes contact and company data with attributes like emails, firmographics, phone numbers, LinkedIn profiles, and more. The data is verified for accuracy through phone verification and presence confirmation in the organization, ensuring advanced level data accuracy.

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3. B2B Contact Data: Leads with Email and Phone by Seller Directories

Seller Directories offers a B2B leads data product with up to 40,000 US & UK Shopify B2B contacts. Data is human researched and verified, with sorting options by revenue, size, category, and more. Excel sheet format, 98%+ accuracy, trusted by Walmart, Microsoft, and more. Lifetime support and accuracy guarantee provided. Ideal for targeted outreach campaigns.

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4. B2B Leads Database by Infoclutch

InfoClutch offers a comprehensive guide for buying B2B Leads Data to improve conversions and ROI in your preferred region. Their B2B Leads Data helps you connect with decision-makers, executives, and professionals with purchasing power, allowing you to expand your customer base successfully. InfoClutch offers a wide range of B2B Leads Data that can be customized based on job titles, company size, assets size, geographic locations, zip code, and industry. Their data is validated and subjected to multiple checks to ensure it is clean and up-to-date, and it covers regions such as the US, UK, Canada, North America, Europe, South Africa, Austria, Australia, Middle East, and Asia without any demographic constraints.

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5. B2B Leads Data 275M+ lead records by Slintel

Slintel is a comprehensive sales intelligence platform that helps revenue teams identify active buying accounts through technographics, firmographics, buyer intent score, and psychographics. It enriches CRM data with direct dials, mobile numbers, email addresses, and other data points for better targeting. Slintel’s unique opportunity to target prospects based on tech stack compatibility and account psychographics sets it apart. However, limited information about pricing, data sources, accuracy, and customer reviews may be a drawback. Slintel refreshes its data regularly and attaches confidence scores to technographics for insight accuracy, making it a valuable tool for sales and marketing teams.

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6. B2B Leads Data by True Influence

The B2B Leads Database by True Influence offers audience segmentation based on intent-driven targeting in the B2B space. The platform uses intent intelligence to identify best buyers and provides insights for similar relationships. Intent signals help identify prime audiences for cross-channel campaigns, allowing for targeted programmatic advertising and syndicated content. The platform leverages AI to identify prospects based on behavioral patterns, preferences, industry, roles, engagement level, and budget, and then segments them accordingly.

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7. B2B Leads Data by Thomson Data

Thomson Data’s B2B Leads Database is designed to help businesses connect with decision-makers, business professionals, and executives worldwide. The database provides customized and pre-packaged B2B leads data that is perpetually verified and updated by a team of data experts. With this reliable and up-to-date B2B leads data, businesses can run targeted marketing campaigns to improve their sales and conversions. The database offers access to a wide range of data, including information on behavioral patterns, preferences, industry, roles, engagement level, and budget, which can be used to create personalized journeys for specific segments. Thomson Data’s B2B Leads Database is a valuable resource for businesses looking to expand their reach and connect with their target audience for promoting their products and services.

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8. B2B Contact Database with Leads Mobile Number by Lead for Business

Lead for Business offers an affordable B2B lead database that provides accurate contact data and company details to help high-performance sales teams connect with their target audience. With 200 million B2B contacts and 50 million companies, the database offers a vast pool of leads to choose from. It also provides over 20 data points for filtering leads, including job title, industry, location, revenue, technology, and more, allowing for precise targeting.

Lead for Business also provides lifetime support to its clients, ensuring customer satisfaction. The database is designed to be easy-to-use, allowing users to quickly locate new business clients, competitors, and suppliers based on their specific requirements. It offers a wide range of segmentation options, such as filtering by industry, allowing users to create customized campaigns and send targeted email or automated messages to their prospects.

The competitive pricing of this B2B contact database makes it a preferred choice for many businesses in the digital era, where marketing effectiveness and cost-efficiency are crucial. With access to over 250 million business contacts worldwide, and the ability to filter leads based on various criteria, Lead for Business provides a comprehensive solution for generating new leads and enhancing sales efforts.

Key Features:

• Connect directly with the right decision-makers using accurate emails and direct dials.
• Over 250+ million business contacts worldwide.
• Filter targeted leads by 20+ criteria including job title, industry, location, revenue, technology, and more.
• Find email addresses of professionals one by one or in bulk.

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9. B2B Lead Data: 200 Million Business Contacts by Leadbook

If you’re in need of accurate and reliable B2B lead data, Leadbook’s database of 200 million global business contacts is worth considering. With an API integration, you can access their comprehensive data solution that includes data cleansing, matching, enrichment, and more, allowing you to build, enrich, or expand your existing database with confidence.

One of the standout features of Leadbook is their guarantee of 97% deliverability or better for email addresses, ensuring that your marketing efforts reach the right prospects effectively. The on-demand access to data and flexibility in refreshing datasets as and when needed provides convenience and adaptability to changing business requirements.

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Common attributes of B2B Leads Data

We’ve already seen that a highly-qualified B2B lead is a lead which tells you a business’ contact, firmographic and intent information as a complete data package. Now let’s break these categories down into their more granular attributes:

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1. Your Contact
When you reach out to the ‘business’, who is the person you’re talking to on the phone or corresponding with via email? Are you communicating with them using the most effective channel? Most importantly, are they in a position to decide whether the business will make a purchase or not?

These are all questions which B2B contact data has the answer to:

• Contact details (their name, email address, phone number, office address)
• Job title (their department, their position in the company and how senior this is)
• Social media accounts integrations

2. Company Profile
This is all information which falls into the data type we call ‘firmographic’. To make sure you have a clear understanding of which kind of organization you’re reaching out to as a lead, take the following characteristics into consideration:

• Company name
• Legal status (public, private, non-profit, NGO, Inc., Llc. )
• Location (region, country, state, city, zip code, address)
• Industry (SIC, GICS, NAIS classification codes)
• Company size (revenue, employees, SME, enterprise)
• Performance (sales, profits, credit rating, website traffic, recent hirings and firings)
• Structure (headquarters, company parents, subsidiaries)

3. The products and services are they interested in
Whatever you’re selling, there has to be enough demand out there for it if your B2B leads are to be converted into sales. B2B intent data analyses how businesses interact with ads and products to gauge what they’re looking for and what they’ll look to buy in future:

• Potential interests
• Ad clicks
• Product pages and website visits
• Social media engagement
• Email link clicks
• Purchase intent signals
• Account activity levels
• Previous purchases

B2B lead generation: What is it and how to do it properly

B2B lead generation is the process where marketers collect B2B prospects and qualify them for a company’s sales team. By ‘qualifying’, we mean organising the information about these prospects into categories, the most basic of which are contact details, business characteristics and intent (the three data types we mentioned above). A highly-qualified B2B lead is a dataset which gives you all of this information. Once a sales team has a highly-qualified lead, they can tailor their outreach campaigns based on what the data tells them about the prospect to achieve the highest conversion rates.

Whether you’re a huge multi-million dollar business or a startup, lead generation is important. It’s especially important for B2B marketing, where sales teams have to compete with huge amounts of web traffic to bring their organization’s product or service to the attention of the right people. B2B lead generation is the first step to securing sales with high-quality clients; in fact, 85% of B2B marketers say that lead generation is their most crucial content marketing goal.

Remember, more leads mean more potential clients. There are tons of methods that B2B businesses use to generate leads. These include:

Email marketing – reaching out to prospects via email
Content marketing – white papers, blog posts, viral content, eNewsletters, videos etc.
Search marketing – gauging intent by looking at what businesses are searching for online
Social media marketing – pop-up and banner ads displayed on relevant platforms like LinkedIn’s Sales Navigator site

Reasons to buy B2B Leads Databases

More targeting opportunities

The more leads you have, the more businesses you have to target. With a wider playing field, you can make sure that your sales are consistent even if your pipeline isn’t being filled up from the top of the sales funnel.. Similarly, buying B2B leads from a vendor can show you buyer intent which you might never have predicted. Knowing where interest in your product or service lies allows you to create new audience models, or add detail to the prospect segments you’ve already created, both of which enhance your CRM strategies.

Multi-channel integration

B2B leads can give you extra information about a prospect which complements the profile of them you’ve already created. If, for example, your first-party intent data shows that a business is interested in your product, referring to a vendor’s B2B leads will let you see exactly how to communicate with them - in other words, which channel of communication to use. Your B2B leads list will give you additional means of contact, both online and offline, so you can integrate email, social media, telemarketing and postal campaigns depending on what the prospect business is responding well to.

Stronger campaign analytics

Data providers have access to vast amounts of raw data that they use to give businesses the most useful and clear insights possible. Analysing a lead generation campaign’s success becomes instantly more targeted, accurate and actionable once third-party data is added to the mix, thanks to the specialized technology these providers have invested in. For example, the client intent signals you’ve gathered can be put into a wider industry context, so you know exactly how far down the purchase funnel your prospect is, and whether they’re a viable lead or not. Again, once you’ve bought your B2B leads, you can continuously monitor which ones are resulting in the most sales. Knowing this can help you devise future campaigns and communication strategies with these leads in mind.

Sources of B2B leads

B2B leads can be gathered from a variety of sources. Some sources work better for some use cases than others; a lot of the time it depends on how far down the purchase funnel your prospect typically goes before deciding to buy. Here’s some of the many ways of discovering businesses which make for promising sales prospects:

Lead Capture Forms

Once you’ve drawn visitors onto your website, you can collect the information which will tell you how they got there, why, and how you can contact them in future using lead capture forms. You can offer visitors different incentives to fill in lead capture forms, like gated content or newsletter subscriptions. The more lead capture forms your visitors fill in, the greater your prospecting opportunities are.

Browser Cookies

Cookies can tell you a huge amount about a prospect’s intent based on each web page visit, such as the name of the site, products viewed, pages visited, across multiple visits to different webpages. They’re a precise way of ascertaining what prospects are engaging with and which strategies are most effective at converting leads into sales.

Social Media and Company Registries
Data providers have invested a lot into identifying ways to gather lead data at scale. One of these ways that has proven itself effective is web scraping. Data companies have technologies with which they are able to gather information from millions of social media updates and thousands of company registries. Often, these automated means of data collection offer the data provider the chance to bring recency to their datasets, because social media accounts and registers are updated so regularly.

Events
Leads can be collected offline at corporate events. Visitors representing different organizations can be asked to fill in contact pamphlets during registration or the event itself. Including questions about what the business intends to buy and who is responsible for making purchases will give you a selection of solid B2B leads.

Manual methods
Cold calling and direct outreach (via email) can be powerful methods of identifying potential leads.

However, while the information gained this way can be granular and extensive, gathering information in such a manner takes a lot of time and resources and so is not scalable for larger needs. That’s when a B2B leads list from a data provider comes into its own: it eliminates the hundreds of emails and phone calls needed to compile your own leads list.

What is a qualified B2B lead

When looking to close a B2B sale, one of the biggest mistakes that marketers make is sending every lead that comes their way straight through to the inbound marketing programs. This is a sure way to waste resources on leads that may not go anywhere. To avoid this, leads under a ‘qualification’ process to ensure that they’re worth sending to sales departments. A qualified lead entails any sales lead that has been taken through the due nurturing process and certified before sending them straight to sales departments.

The level of qualification can be categorized into the following:

a) Information Qualified Lead (IQL)

When a lead is first located, they usually offer their contact details in exchange for useful data or content.

At this stage, we assume that the prospect doesn’t know anything about your business. This kind of lead is known as an Information Qualified Lead. It is regarded as a cold lead.

IQLs are typically directed to a ‘thank you’ or ‘learn more‘ page with a link to another page, with the intention of pushing them further down the sales funnel.

b) Marketing Qualified Lead (MQL)

When a business becomes interested in your product or service, they may decide to download data which will tell them more about what you have to offer. If a prospect progresses to this decision stage, then they become a Marketing Qualified Lead.

An MQL is a warm lead. It guides the visitors to the next stage of the purchase journey where the prospect becomes increasingly interested in your company. At the MQL stage, you should think about offering prospects free consultations, trials, and pricing estimates/quotes

c) Sales Ready Lead (SRL)

At this stage, the prospect will request to speak with your company representative, indicating that they’re ready to purchase - the next step in the sales funnel.

d) Sales Qualified Lead (SQL)

A Sales Qualified Lead is a hot lead. A lead becomes sales qualified when the sales team has qualified that there is a need for your product or service, that the prospect is actively looking to find a solution, and that this prospect has decision making power in the organization.

So B2B leads can be divided so that they tell you about where the prospect lies in the sales funnel. But this isn’t to say that an IQL is a ‘bad’ lead. To properly understand how useful a data provider’s B2B leads are, other quality checks must be performed.

How to determine lead quality

61% of B2B marketers still send all B2B leads directly to sales teams. However, only 27% of them will be qualified for a sales call.

Given the sole purpose of a lead, which is to bring revenue to your business, the data you receive needs to meet the criteria which enables a sale. It’s no use having lots of leads if only a small fraction of them result in a sale.

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To determine B2B lead quality, we can refer to the BANT formula (Budget, Authority, Need, Timing) which sales teams use to qualify their leads:

Budget

Are your services within the price range of the prospects on the lead list?

Authority

Does the contact information in the lead refer to someone in the organization with sufficient decision-making power to make a purchase?

Need

Is there a requirement for your product or service? Is there intent?

Timeliness

Perhaps the interest is there, but is the prospect actively looking for a solution like yours at present?

You need to ensure that the B2B leads you receive from your data provider meet the BANT criteria for you to see immediate conversions and ROI. Don’t be fooled by lengthy B2B lead lists - scale doesn’t always equate to quality.

Steps to measure the quality of a lead database

Follow these four steps so that you can measure the quality of any third-party B2B lead:

1. Check provider credibility

Before making any decision to purchase a B2B lead database, it’s crucial that you know what the credentials of the data vendor are. By only purchasing lead information from verified vendors, you can save time and money on verifying the database through a third party tool or building your own list of leads from scratch.

2. Ask for a sample set

Another great way to ensure quality is by asking your vendor for a data sample. Typically, data providers selling large B2B lists will offer samples between 5 and 50 leads to prove that the leads are not fraudulent or outdated. This way, you can test the data in its intended environment and get an estimate of the results it can deliver.

3. Put verification measures in place

Email verification tools can be used to check that your contacts are active and valid - both key quality aspects. In a 3-step process, these tools filter out incorrectly formatted email addresses, confirm the domain name associated with each email, and finally uses SMTP (Simple Mail Transfer Protocol) to contact the mail server and check whether it can receive messages.

4. Continuously track results

Even after going through with a purchase decision it’s a good idea to continue tracking and benchmarking your sales results, so you can compare the quality of B2B leads from different providers. Going forward, you can then see which B2B lead sources work for your company in terms of creating optimum customer acquisition.

If both the BANT formula and your four-step quality measurement indicate that your leads are indeed high-quality, then you can get to work utilizing them. Let’s see how B2B leads are used in real-world scenarios.

B2B sales techniques

While business priorities may change, one thing that remains constant is the inherent need by business owners to grow their customer base by means of an effective B2B sales initiatives and strategies. Depending on a business’ goals and long-term objectives in finding other businesses, there are essentially three most common and proven B2B sales techniques which if applied correctly and tailored according to the business needs can lead to better sales success:

• Social selling techniques that involve taking advantage of social media platforms that have become part and parcel of modern business operations.
• Referral networking technique is another resource for B2B sales leads growth.
• Warm-calling is a technique that involves calling new business prospects in response to the interest shown by either a visit to the business website or a comment on a social media post.

There are numerous ways that these techniques work in practice, including:

ABM - Account Based Marketing

You can use B2B lead data to fuel your sales pipelines, learn more about your prospect accounts and help identify companies with high intent.

Whether you’re filling your sales funnel from above, or nurturing your accounts in the middle of the funnel, lead data can help you understand your audience in depth and help craft the right messages.

More importantly, understanding intent through B2B lead data can help your sales teams to prioritize their outreach towards specific accounts.

Making Content Decisions

By buying lead lists marketers can gain a holistic understanding of their B2B audience. Enriching your pre-existing customer database with external data can help you develop the perfect tone and means of communication which will bring the money to your doorstep.

These use cases demonstrate the undeniable power of a B2B leads list to streamline your campaigns and get you the sales you’re after. But of course, B2B leads aren’t without their shortcomings, which we’ll take a look at now.

Challenges with B2B leads data

61% of B2B marketers say that generating B2B leads which result in sales is the most significant challenge for them. This challenge is mainly because businesses lack the time and resources to gather the necessary data about prospective companies which comprise a high-quality B2B lead. This is why more and more B2B marketers are deciding to buy leads.

Here’s some of the common issues we see marketers struggle with - and which can be avoided by buying B2B leads from a data vendor:

a) Outdated and Unreliable Leads

When B2B leads are left dormant for a period of time, as is often the case with leads which a company generates themselves and then fails to update, there’s the chance that the information is outdated, incomplete, or even obsolete.

When buying from a B2B vendor, the risk of this is greatly reduced, but it’s always worth checking that they update their B2B leads lists frequently and programmatically. This way, the lists will reflect changes to the prospect company’s management, organisation of responsibility, accounts, affiliations, and location.

b) Privacy Issues

As with all data types, it’s vital that the data is collected with the proper levels of permission.

With Datarade vendors, you can see immediately which providers have been awarded independent security certificates and which are GDPR and CCPA compliant. Buying B2B leads from these vendors gives you the peace of mind that your campaigns are in accordance with regulation and ethical guidelines.

Now comes the final part of our guide to buying B2B leads: actually buying them! Let’s see how much data providers charge you for high-quality B2B leads lists, and what pricing models they offer.

What are B2B leads used for?

Generally speaking, sales and marketing professionals use B2B leads data to track down in-depth information about prospective customers. The relevant departments can quickly find, connect, and engage with the right contacts, enabling them to increase sales and drive growth.

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What is the best B2B sales leads database?

Depending on the B2B sales leads data that is needed there exists top-rated databases where users can buy B2B sales leads data online. Datarade enables you to shop for B2B leads data and compare leads databases from hundreds of B2B data providers based on the industries and geographies you’re interested in.

Is LinkedIn a source of B2B leads data?

Yes, LinkedIn is a source of B2B leads data. Prompted by the need for B2B marketer to analyze the progress and results of their marketing efforts on a daily basis, LinkedIn delivers a platform that provides demographic information that indicates who is interacting with a marketer’s ad. Marketers buy this B2B leads data and conduct detailed data analysis to see the specific parameters of these leads such business names, job titles, and the unique industries from which these leads operate in. Through the proper analysis of this data from LinkedIn, marketers are given the chance to re-evaluate their marketing strategies and properly adjust targeting messages to potential leads.

How is B2B leads data priced?

How B2B leads are priced depends entirely on how large a database you require, and the how highly-qualified the leads offered by the vendor are Remember, it’s always worth investing in quality insights over long lists of mediocre leads!

The pricing models offered by the vendor also vary, too. It’s best to contact them directly for a custom quote. Common pricing models offered by B2B lead providers include:

Price-Per-Lead Agreements
Price per lead agreement models means the provider will charge you on a per lead basis. This model means you’re free to spread your resources and invest in leads from different B2B lead sources and track the results of each as your campaign develops.

Subscription or Licensing
B2B leads lists can be bought on annual or monthly subscription plans, with the differentiating factor between packages being the number of users or the number of leads you can gain access to per month. The data can often be made available for you to download just minutes after purchasing. Also, after getting B2B leads API access, users are able to use the leads and accompanying data as per their needs.

One-off Payments
Vendors can sell you a B2B leads list sufficient to your needs with no obligation to buy from them in future, and without tying you to a subscription. These one-off payments work well for young businesses, or for businesses with limited budgets.

Conclusion

We’ve seen how lead generation is both a blessing and a curse for B2B marketers. It’s probably the most important step to ensuring successful sales, but one of the most difficult and resource-draining stages in the conversion process.

This is why more and more marketers in 2020 are realising the potential of buying B2B leads lists from data vendors. Having all the necessary information about your prospects without having to invest lots of time and money means you’re going to be one step ahead of the competition and experience tangible sales boosts.

Want to see for yourself what leads data vendors can bring to your B2B campaign? Check out the products and providers Datarade works with and see how B2B leads data can work for your business..

Where can I buy B2B Leads Data?

Data providers and vendors listed on Datarade sell B2B Leads Data products and samples. Popular B2B Leads Data products and datasets available on our platform are B2B Leads Database | B2B Contact Database | B2B Contact Direct Dial & Mobile Number | Sales Leads Database | 100% Real-Time Verified Contact Data by Lead for Business, SellerDirectories | B2B Contact Data Lead Direct Email Phone Data | US & UK | 40K records | Trusted Shopify Brands owner Directory 2023 by Seller Directories, and Coresignal | From the Largest Professional Network | Employee Data / Global / 636M Records / Fresh Data / 50 Months of Historical Data / Updated daily by Coresignal.

How can I get B2B Leads Data?

You can get B2B Leads Data via a range of delivery methods - the right one for you depends on your use case. For example, historical B2B Leads Data is usually available to download in bulk and delivered using an S3 bucket. On the other hand, if your use case is time-critical, you can buy real-time B2B Leads Data APIs, feeds and streams to download the most up-to-date intelligence.

What are similar data types to B2B Leads Data?

B2B Leads Data is similar to Firmographic Data, Technographic Data, B2B Intent Data, Job Postings Data, and Company Data. These data categories are commonly used for Lead Generation and Account-Based Marketing (ABM).

What are the most common use cases for B2B Leads Data?

The top use cases for B2B Leads Data are Lead Generation, Account-Based Marketing (ABM), and B2B Marketing.