Account-Based Marketing (ABM)

Account based marketing (ABM) refers to a strategy where marketing resources are focused to engage a specific set of target accounts. In order to run ABM companies need a mix of B2B marketing data. ABM drives sales via personalised and accurate messages to high value accounts.
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20 million businesses mapped
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70% match rates against CRM account data with a 10X improvement on results
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B2B Intent Data for Account Based Marketing [ABM] (USA) - verified leads: 7000 B2B topics matched to contact level intent 7K B2B topics icon
7K B2B topics
B2B Intent Data for Account Based Marketing [ABM] (USA) - verified leads: 7000 B2B topics matched to contact level intent 100% Electronic Email Validation icon
100% Electronic Email Validation
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2 countries covered
Identify in-market contacts aligned with your ABM targets. Augment ABM lists with roles, functions, contacts, email and phone. Surround accounts with data-dr...
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100% Accurate Data
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69 countries covered
Make your marketing campaigns super targeted with LeadsIntel’s Tailored Research. Why limit your sales to just one geography? Target the right prospects acro...
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100M Records
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100% Accurate
KIA Biz's B2B Global Marketing Data for ABM, Email Marketing, Digital Marketing, and for all Outreach activities 218 countries covered icon
218 countries covered
We specialise in B2B Marketing Data with 100% Accuracy essential for all outreach activities
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248 countries covered
Provides B2B data/insights on all companies world over. Firmographic, Financials, Key contacts Data is Freshly investigated and provided through API or Ba...
Intent based ABM Lead Generation Campaigns from Global 40M + opt-in audience - by Technology Evaluation Centers 100% have downloaded your content and interacted with your brand icon
100% have downloaded your content and interacted with your brand
Intent based ABM Lead Generation Campaigns from Global 40M + opt-in audience - by Technology Evaluation Centers 247 countries covered icon
247 countries covered
Fully customizable lead generation programs for ABM from our Global, 40M member opt-in audience.
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Stirista
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Stirista
Stirista features a wide variety of audience types including Geolocation (Visitor Data), B2B, Consumer, Purchase-based, Online Activity, Intent, B2B Technolo...
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Datastream Group
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Datastream Group
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HG Insights
We offer the most comprehensive technographics in the industry, indexing billions of unstructured documents daily to produce a detailed and empirical census ...
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MeritDirect
MeritDirect is a leading provider of global multi-channel B2B solutions, offering integrated marketing through a wide array of products and services. Multi-c...
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NetWise
NetWise is a B2B marketing data solutions company that has enriched its vast B2B data by linking B2B contacts to consumer IDs via the most complete B2B-to-Co...
70M
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30M
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47M
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180byTwo
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180byTwo
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent...

Frequently Asked Questions about Account-Based Marketing (ABM)

Learn everything about Account-Based Marketing (ABM). Understand data sources, popular use cases, and data quality.

What is account based marketing?

Account based marketing is a sales and marketing alignment strategy that has its core in focusing marketing resources to a specified selection of high-value target accounts.

Why is account based marketing important?

Account based marketing (ABM) is a high value activity for both the company and their prospect. When marketing efforts are hyper-focused communication becomes more personalised and meaningful - bringing more value for both sides.

How does account based marketing work?

Account based marketing works by acquiring a sufficient amount of information or data about the high priority accounts. This way marketing can be customised to reflect different variables among the prospects. These variables may include information about the account’s sales cycles, budget restrictions or current buying intent.