Account-Based Marketing (ABM)

Account based marketing (ABM) refers to a strategy where marketing resources are focused to engage a specific set of target accounts. In order to run ABM companies need a mix of B2B marketing data. ABM drives sales via personalised and accurate messages to high value accounts.
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180byTwo AccountLink | MAIDs + IPs matched to Company Users in the USA for Mobile Account Based Marketing & ABM Cross Channel 20 million businesses mapped icon
20 million businesses mapped
180byTwo AccountLink | MAIDs + IPs matched to Company Users in the USA for Mobile Account Based Marketing & ABM Cross Channel 70% match rates against CRM account data with a 10X improvement on results icon
70% match rates against CRM account data with a 10X improvement on results
180byTwo AccountLink | MAIDs + IPs matched to Company Users in the USA for Mobile Account Based Marketing & ABM Cross Channel USA covered icon
USA covered
The industry’s only location based ABM onboarding, measurement and activation solution covering more than 20 million business locations.
True Influence B2B Intent Data USA & Canada for Account Based Marketing (ABM) - 7000 B2B topics matched to contact intents 7K B2B topics icon
7K B2B topics
True Influence B2B Intent Data USA & Canada for Account Based Marketing (ABM) - 7000 B2B topics matched to contact intents 100% Electronic Email Validation icon
100% Electronic Email Validation
True Influence B2B Intent Data USA & Canada for Account Based Marketing (ABM) - 7000 B2B topics matched to contact intents 2 countries covered icon
2 countries covered
Identify in-market contacts aligned with your ABM targets. Augment ABM lists with roles, functions, contacts, email and phone. Surround accounts with data-dr...
Cloudlead B2B Contact & Account Data Enrichment (90%+ Match Rate) 50K Contacts icon
50K Contacts
Cloudlead B2B Contact & Account Data Enrichment (90%+ Match Rate) 100% Human Verified icon
100% Human Verified
Cloudlead B2B Contact & Account Data Enrichment (90%+ Match Rate) 191 countries covered icon
191 countries covered
Customized B2B contact and account data enrichment with a very high match rate and validity ratio.
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Datastream Group
Based in USA
Datastream Group
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
Scale
large quantities
Accurate
constantly updated & verified
250M +
Full consumer profiles
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180byTwo
Based in USA
180byTwo
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent...
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Accutrend Data
Based in USA
Accutrend Data
All of our core functions remain in-house- providing an immense level of control and flexibility. We own our data and harvest it directly from the source, en...
CCPA&GDPR
Compliant
100%
Verified
500,000 +
New Records/Month
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Frequently Asked Questions about Account-Based Marketing (ABM)

Learn everything about Account-Based Marketing (ABM). Understand data sources, popular use cases, and data quality.

What is account based marketing?

Account based marketing is a sales and marketing alignment strategy that has its core in focusing marketing resources to a specified selection of high-value target accounts.

Why is account based marketing important?

Account based marketing (ABM) is a high value activity for both the company and their prospect. When marketing efforts are hyper-focused communication becomes more personalised and meaningful - bringing more value for both sides.

How does account based marketing work?

Account based marketing works by acquiring a sufficient amount of information or data about the high priority accounts. This way marketing can be customised to reflect different variables among the prospects. These variables may include information about the account’s sales cycles, budget restrictions or current buying intent.