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Frequently Asked Questions about Account-Based Marketing (ABM)
What is account based marketing?
Account based marketing is a sales and marketing alignment strategy that has its core in focusing marketing resources to a specified selection of high-value target accounts.
Why is account based marketing important?
Account based marketing (ABM) is a high value activity for both the company and their prospect. When marketing efforts are hyper-focused communication becomes more personalised and meaningful - bringing more value for both sides.
How does account based marketing work?
Account based marketing works by acquiring a sufficient amount of information or data about the high priority accounts. This way marketing can be customised to reflect different variables among the prospects. These variables may include information about the account’s sales cycles, budget restrictions or current buying intent.
