Account-Based Marketing (ABM)
Account based marketing (ABM) refers to a strategy where marketing resources are focused to engage a specific set of target accounts. In order to run ABM companies need a mix of B2B marketing data. ABM drives sales via personalised and accurate messages to high value accounts.
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Our Data Partners
20 million businesses mapped
70% match rates against CRM account data with a 10X improvement on results
USA covered
The industry’s only location based ABM onboarding, measurement and activation solution covering more than 20 million business locations.
True Influence B2B Intent Data USA & Canada for Account Based Marketing (ABM) - 7000 B2B topics matched to contact intents
by True Influence
7K B2B topics
100% Electronic Email Validation
2 countries covered
Identify in-market contacts aligned with your ABM targets. Augment ABM lists with roles, functions, contacts, email and phone. Surround accounts with data-dr...
50K Contacts
100% Human Verified
191 countries covered
Customized B2B contact and account data enrichment with a very high match rate and validity ratio.
Datastream Group
Based in USA
Our Dedicated team is ready to create an innovative data solution that is tuned to your business needs.
large quantities
constantly updated & verified
Full consumer profiles
180byTwo
Based in USA
We offer a comprehensive suite of portable solutions that can help you identify the right accounts to target via firmo/technographic information + B2B intent...
Accutrend Data
Based in USA
All of our core functions remain in-house- providing an immense level of control and flexibility. We own our data and harvest it directly from the source, en...
Compliant
Verified
New Records/Month
Frequently Asked Questions about Account-Based Marketing (ABM)
Learn everything about Account-Based Marketing (ABM). Understand data sources, popular use cases, and data quality.
What is account based marketing?
Account based marketing is a sales and marketing alignment strategy that has its core in focusing marketing resources to a specified selection of high-value target accounts.
Why is account based marketing important?
Account based marketing (ABM) is a high value activity for both the company and their prospect. When marketing efforts are hyper-focused communication becomes more personalised and meaningful - bringing more value for both sides.
How does account based marketing work?
Account based marketing works by acquiring a sufficient amount of information or data about the high priority accounts. This way marketing can be customised to reflect different variables among the prospects. These variables may include information about the account’s sales cycles, budget restrictions or current buying intent.